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Aligning our Website with our Outreach Strategy MAHealthconnector Bob Nevins, CIO and Director of Operations

2. Overarching Goals for the Website. Focused on the shopping experienceClean and inviting designIncorporates Consumer Union researchAligns with Brand Trusted Advisor"It Works!. 3. Meet the Needs of Customers. Enable customers to determine whether they may be eligible for subsidized healt

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Aligning our Website with our Outreach Strategy MAHealthconnector Bob Nevins, CIO and Director of Operations

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    2. 2 Overarching Goals for the Website Focused on the shopping experience Clean and inviting design Incorporates Consumer Union research Aligns with Brand – “Trusted Advisor” It Works!

    3. 3 Meet the Needs of Customers Enable customers to determine whether they may be eligible for subsidized health insurance If not eligible for subsidized health insurance – must enable an easy shopping experience Must inform the public of the new law Must provide transparency (e.g. Board Meeting Minutes and presentations)

    4. 4 Confluence of Procurements Dec 2006 – Chose Website vendor Feb 2007 – Chose “subconnector” March 2007 – Chose Advertising vendor April 2007 – Contracts signed with 6 Health Carriers May 2007 – Website launched

    5. 5 Key Strategic Decisions URL name – www.mahealthconnector.org Chose design that was independent from existing state websites – but utilize same portal software Outsource the hosting – “buy over build” Incremental build of functionality Re-use functionality that existed at Subconnector – “If it works – use it”

    6. 6 Classic 4 Phase Approach

    7. 7 Visioning Focus the website on Connector “differentiation” One-stop shopping Commonwealth’s “seal of approval” Transparency Speed – transactions at “speed of thought” Anonymous shopping

    8. 8 Prototyping

    9. 9 Developing the “look and feel”

    10. 10 Deployed to Production 5/4/2007

    11. 11 The Shopping Experience

    12. 12 The Shopping Experience

    13. 13 The Shopping Experience

    14. 14 The Shopping Experience

    15. 15 The Shopping Experience

    16. 16 Awards and Press Recognition

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