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Hospice Alliance. Presented By: The Parkside Communication Research Group. Introduction. Welcome to the University of Wisconsin Parkside. We are the Parkside Communication Research Group. We would like to welcome you to our presentation on hospice care.

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Hospice alliance
Hospice Alliance

Presented By:

The Parkside Communication Research Group


Introduction
Introduction

  • Welcome to the University of Wisconsin Parkside. We are the Parkside Communication Research Group. We would like to welcome you to our presentation on hospice care.

  • Over the past semester, we have researched Hospice Alliance and the referral process of health care providers as well as the general public view about hospice care.

  • We created surveys, conducted interviews, and researched marketing strategies.

  • Our overall focus: Hospice Alliance, Inc.


Objectives
Objectives

  • Conduct interviews/surveys for two separate audience groups

  • Referring providers (doctors, nurses, social workers), and the general public

  • These questions provided a view about hospice care from the general public which was very helpful and informed our recommendations

  • Before going into further detail about our project, we would all like to thank Rachel Waller for her time and cooperation


Outline of topics
Outline of Topics

  • The methodology of the doctor referral group will be discussed by Mike in the general public group

  • Procedure and hurdles will be discussed by Steve

  • Analysis and results will be discussed by Vivian and Kara in the doctor referral group

  • Analysis and results will be discussed by Emily and Alexa in the general public group

  • Finally Katy will be concluding for both groups

    Thank you again for joining the Parkside Communication Research Group


General public survey results

General Public: Survey Results

By: Emily Schindler & Alexa Robbins






When you hear the word hospice what comes to mind
When you hear the word “ you turn to a palliative care source?hospice”, what comes to mind?

  • Death/dying/terminal—53 respondents

    • “Death and dying”

    • “Dying with dignity”

  • Care/comfort—47 respondents

    • “I think it's a very nice way for people with terminal illnesses to get the care they need in the comfort of their home”

    • Caring for not only the patient but the family as wellCaring for not only the patient but the family as well

  • Elderly/Nursing Home— 6 respondents

    • “Elderly individuals in a retirement center”


Where would you look for assistance
Where would you look for assistance? you turn to a palliative care source?



If given the option would you prefer non profit or for profit hospice care
If given the option, would you prefer provider?non-profit or for-profit hospice care?



Analysis
Analysis Alliance, Inc.?

  • Emphasis on “non-profit” in advertising, most of population resonates with the term

  • Still emphasize care, comfort, and compassion

  • Recognize age demographics within advertising

  • Recognize when and where advertising is positively recognized

  • 25% of population is unsure or unaware of hospice care– building awareness is crucial

  • Majority of population knows someone who has been under the care of hospice

  • Get involved with clergy and spread awareness within community– doctors seem impossible to reach


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