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Next Generation Internet ATIC Meeting

Next Generation Internet ATIC Meeting. May 20, 2010 by Tim Lake, Account Manager. The Future of Bandwidth. 2/3 rd Zettabyte. Media Streamers. 3DTV / HDTV. Smart Phones. 525% Growth. 162 GB/month. 13 TB/month. 500 MB/month. Tablets / eBooks. TelePresence. Gaming. 2008.

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Next Generation Internet ATIC Meeting

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  1. Next Generation InternetATIC Meeting May 20, 2010 by Tim Lake, Account Manager

  2. The Future of Bandwidth 2/3rd Zettabyte Media Streamers 3DTV / HDTV Smart Phones 525% Growth 162 GB/month 13 TB/month 500 MB/month Tablets / eBooks TelePresence Gaming 2008 Annual IP Traffic 2013 Result: Explosive Growth of IP Traffic 1 GB/month 45 GB/month 2 TB/month Total = 15 TB per user per month

  3. Video Video, Mobile and Cloud to Dominate Growth2008–2013 2/3rd Zettabyte 525% Growth Cloud Mobility 90% Consumer Traffic 6600% Traffic Growth 300+% Market Growth 2008 Annual IP Traffic 2013 Traffic Mix of Tomorrow Fundamentally Different Source: Cisco Visual Networking Index—Forecast, 2008-2013

  4. Access/ Agg Edge IP Core Next-Generation InternetMulti-directional Networking SP Services/Content Third-Party Services/ Content National Data Center/ Cloud/VHO National Data Center/ Cloud/VHO Inter Data-Center Inter Data-Center Regional Data Center/VSO Regional Data Center/VSO Business

  5. Access/ Agg Edge IP Core Next-Generation Internet AttributesMulti-directional Networking SP Services/Content Third-Party Services/ Content What’s Needed? • Scale • Respond to accelerating bandwidth requirements National Data Center/ Cloud/VHO National Data Center/ Cloud/VHO • Service Intelligence • Make IP NGN and DC/Cloud to work as one Inter Data-Center Inter Data-Center Data Center Intelligence Regional Data Center/VSO Regional Data Center/VSO • Savings • Reduce CapEx and OpEx Performance Scale + DC/Cloud Services + Savings Business

  6. IP Core IP Core Introducing CRS-3 = 3x CRS-1 • Unmatched Scale • 3x CRS-1 = CRS-3 = 322Tbps • Unique Service Attributes • 2x Intelligence (Core/IPv6 + Data Center/ Cloud) • Unprecedented Savings • 1x CRS Family Protecting Investments Foundation for the Next-Generation Internet

  7. 92Tbps 322Tbps Unmatched ScaleCRS-3 = 3x CRS-1 Capacity Capacity (Tbps) CRS-3 300 250 100 75 50 25 0 3xCRS-1 CRS-1 ~5000 units Year 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

  8. 2x IntelligencePowered by QuantumFlow Array Cisco Design Innovation Multiple Patents Unique Attributes Core + DC/Cloud Services No Bottlenecks Single-flow Forwarding Massive, Multi-chassis Scalability Proven 3-Stage Benes Fabric Control & Data Plane Scale to 322Tbps Tried, Tested and Ready

  9. Introducing Data Center Services SystemIntelligence Spanning Networks & DC/Clouds Network Positioning System (NPS) L3-L7 info for best path to content Improves Experiences, reduces costs Cloud VPNs for IaaS CRS + Nexus automate Inter-DC connections for UCS ‘Pay-as-you-go’ for compute, storage, network Tight Linkages Between DC/Cloud and Core

  10. Data Center Services SystemNetwork Positioning System (NPS) Content at Multiple DCs 1 3 National Data Center National Data Center National Data Center NPS National Data Center Content at Multiple DCs Offloads single content source 1 Core 2 Inefficient Access To non-optimal destination 2 NPS informs best path L3-L7 intelligence in CRS improves experience 3 Improves Experiences, Reduces Costs

  11. Data Center Services SystemCloud VPNs for IaaS Workload Increases Strain on DC Resources 1 1 4 Workload Balanced Workload increase NPS Locates Extra Resources Finds best compute and storage in the cloud Search resources 2 Internal Data Center Cloud Data Center 2 Cloud Data Center Cloud Data Center Cloud VPN self-provision Network for Virtual Compute, Storage UCS + Nexus + CRS 3 NPS Cloud VPN 3 Core Workload Balanced DC Services System alleviates resource strain 4 ‘Pay-as-you-go’ for compute, storage, network

  12. 1x CRS FamilyUnprecedented Savings Watts/Gig 10 9 8 7 CRS-3 Power Reduction Per Gbps 6 5 4 3 2 Even More with New: Modular Power System 2.73 2.75 60% 1 0 Cisco CRS-3 (16-slot) Cisco CRS-3 (8-slot) Significant Drop in Power and Cooling Source: Current Published Documentation

  13. 1x CRS FamilyUnprecedented Savings Core Routing $ per Gig 93% 1997 2000 2002 2004 2006 2010 Driving down cost per Gig Source: List Pricing, Cisco Core Routers

  14. Video Enabling Delivery3 x Scale, 2 x Services, 1 x CRS Family DC/Cloud Mobile Internet Scale Data Center Services Savings IP Network Services Savings Scale Cisco CRS-3 Begin the Transformation

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