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CGD 318 ASH COURSES TUTORIAL/UOPHELP

CGD 318 Entire Course (Ash Course)<br>For more course tutorials visit<br>www.uophelp.com<br><br>CGD 318 Week 1 DQ 1 What is Public Relations<br>CGD 318 Week 1 DQ 2 Public Relations and Crisis Management<br>CGD 318 Week 1 Quiz<br>CGD 318 Week 2 DQ 1 Public Relations Research<br>CGD 318 Week 2 DQ 2 Publics & Public Opinion<br>CGD 318 Week 2 Assignment To Accept or Reject a Client<br>CGD 318 Week 2 Quiz<br>CGD 318 Week 3 DQ 1 The Audience<br>

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CGD 318 ASH COURSES TUTORIAL/UOPHELP

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  1. CGD 318 ASH Course Tutorial For more course tutorials visit www.uophelp.com

  2. CGD 318 ASH Course Tutorial CGD 318 Week 1 CGD 318 Week 1 DQ 1 • Quiz: • 1.         When steps are taken to repair damage from the crisis and to prevent it from happening again, it is what type of strategy? • 2.         According to the text, clients often criticize public relations firms for all of the following EXCEPT: • 3.         What is not a contingency factor that public relations professionals must take into account in managing a conflict with its public? • What is Public Relations? Assess a minimum of two definitions of public relations from the course materials and your own research. Compare and contrast the major differences and interrelationships between public relations and journalism.

  3. CGD 318 ASH Course Tutorial CGD 318 Week 2 CGD 318 Week 2 DQ 1 • To Accept or Reject a Client. A well-known professional baseball player is suspected of having used steroids and other performance-enhancing drugs. He has not been charged. His agent asks you to advise and assist him in handling the intense media interest in the case. He wants you to try to place favorable stories about the baseball star in the media and create a positive environment for him. • Public Relations Research. Identify a minimum of five ways research is used in public relations. Discuss the role of public relations research in setting organizational short-term and long-term goals within an organization. Assess the manner in which public relations research can help professionals build and shape PR campaigns.

  4. CGD 318 ASH Course Tutorial CGD 318 Week 2 DQ 2 CGD 318 Week 2 • Publics & Public Opinion. Choose an organization and identify its key audiences, or publics. Assess how these publics can have their opinion shaped. Compare and contrast the influence of the different types of opinion leaders and their influence on shaping public opinion. • Quiz • 1.         Any false statement about a person or organization that creates public contempt, hatred, ridicule, or inflicts injury on reputation is known as: • 2.         Motivational objectives are more difficult to accomplish because:

  5. CGD 318 ASH Course Tutorial CGD 318 Week 3 CGD 318 Week 3 DQ 1 • News Release. Review the section entitled “The Format of a News Release” in the beginning of Chapter 10. Choose an existing product or a made up product and write a one to two page news release (not including title and reference pages) announcing the introduction of the new product using the provided format • The Audience. Select and discuss one of the following questions. Conduct research using the text and the University’s Online Library to support the position you take. Respond substantively to at least two of your classmates’ postings.

  6. CGD 318 ASH Course Tutorial CGD 318 Week 3 DQ 2 CGD 318 Week 3 • Public Relations Tactics. Review the public relations communications instruments in Chapter 10, such as news releases, brochures, and broadcast media. Select an organization, and compare and contrast the strengths and limitations of two instruments used by the organization. • Visual Communication TodayVisual communication is just about everywhere we look. Reflect on the visuals you’ve seenQuiz • 1.         This form of news delivery to television stations must be carefully considered because of the cost. • 2.         The most widely used document issued by practitioners to news media is the

  7. CGD 318 ASH Course Tutorial CGD 318 Week 4 DQ 1 CGD 318 Week 4 DQ 2 • Global Impact of Public Relations. Select an organization from the United States that conducts business in countries other than the U. S., and assess the impact of global public relations on buyer behavior (hint: Coca-Cola, Disney, McDonald’s, etc.). Respond substantively to at least two of your classmates’ postings. • Business, Sports, Tourism, and Entertainment. Synthesize the course materials and evaluate how the public relations professional educates the media using a specific example either from a corporation, a sports celebrity, tourism (for a state, for example), or for an entertainer. Respond substantively to at least two of your classmates’ postings

  8. CGD 318 ASH Course Tutorial CGD 318 Week 4 CGD 318 Week 5 DQ 1 • Quiz • 1.         Which is NOT a Hofstede’s cultural dimension that addresses a cultural difference? • 2.         The pinnacle of corporate sponsorships is • 3.         The refusal to buy the products or services of a company is called • Public Relations & Non-Profit Organizations. Select a non-profit organization (American Red Cross, Salvation Army, etc.) and assess the role of public relations in that non-profit organization. Compare and contrast at least two characteristics between a for-profit organization and a non-profit organization.

  9. CGD 318 ASH Course Tutorial CGD 318 Week 5 DQ 1 CGD 318 Week 5 DQ 2 • Social Media • Social media can have a significant impact on a company’s success (both positive and negative). What are the pros of social media, and how do you think they can be harnessed to promote effective communication? What are the cons, and how do you think they can be avoided, to prevent a communication disaster? Identify one example that illustrates effective use of social media, and one example that illustrates ineffective use of social media. • Reflecting on Visual Literacy in Business • Review the concepts we’ve covered in the past few weeks of this course, and list five take-away’s. Explain why the five take-away’s are relevant to you. Then, describe at least one concept that is either still unclear to you, or one you’d like to explore further.

  10. CGD 318 ASH Course Tutorial CGD 318 Week 5 DQ 2 CGD 318 Week 5 • Public Relations in the 21st Century. Select an organization from the United States and assess the methods with which this organization uses communication instruments such as traditional or social media for its public relations campaign. • Focus of the Final Paper • For the Final Paper, you will be evaluating the public relations practices at an organization based on all the chapters in the course text. • Develop a paper that answers the following questions based on the organization of your choice. You may pick any organization as long as your choice has information available to answer the following questions.

  11. CGD 318 ASH Course Tutorial For more course tutorials visit www.uophelp.com

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