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Chipotle Nashville, TN

Chipotle Nashville, TN. Food with Integrity. “It is a philosophy that we can do better with the food we buy.” Steve Ells, Founder of Chipotle This includes: Better tasting products Better sources Better for the environment Better for the animals

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Chipotle Nashville, TN

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  1. Chipotle Nashville, TN

  2. Food with Integrity • “It is a philosophy that we can do better with the food we buy.” • Steve Ells, Founder of Chipotle • This includes: • Better tasting products • Better sources • Better for the environment • Better for the animals • Better for the farmers who raise the animals

  3. Food with Integrity • Focuses on resources that are unprocessed, season, family-farmed, sustainable, nutritious, naturally raised, added hormone free, and organic. • Serves more naturally raised meat that any other restaurant in the country

  4. Steve’s Vision • Chipotle was not originally started as a political statement • Wanted to apply techniques learned in culinary school to make great tasting burritos and tacos • http://www.youtube.com/watch?v=IAAFI9WH_Mk

  5. Naturally Raised Animals • Old-fashioned animal husbandry= farmers rely on care instead of chemicals to tend to animals and land • Pork, chicken, and beef

  6. Pork • Naturally raised pork standards: • No antibiotics, ever • Exhibit natural behaviors in open pastures • Vegetarian feed (no animal by-products) • Believe that the pigs enjoy happier, healthier lives • In return, customers get higher quality, better tasting products • Have been implementing this system in all restaurants since 2001

  7. Chicken • Naturally-raised pork caused Ells to look at all of his products this way • Supply for naturally-raised chicken was small, but the demand has grown • Standards: • Never given antibiotics • More room to move than conventional operations • Vegetarian feed (no animal by-products)

  8. Beef • More than 50% of beef follows Chipotle’s naturally raised standards • Naturally raised beef costs more, but Ells thinks it is worth it • Goal is to incorporate naturally raised beef into all restaurants • Standards: • No antibiotics • No added growth hormones • Vegetarian feed

  9. Beans and Dairy • Return to organic and sustainable farming methods • Increased amount of organically grown beans each year • About 40% of all beans are organic • Cheese and sour cream in all restaurants are free of synthetic growth hormone rBGH • Recombinant bovine growth hormone artificially increases milk production

  10. Chipotle Fun Facts • No artificial colors or flavorings • Foods contain zero trans fats • Do not use any kind of nuts or eggs • Largest restaurant buyer of avocados • Picture of Evans (first restaurant) in every Chipotle • Use of organically grown beans has directly led to a 100,000 pound reduction in chemical pesticide use

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