Securing success through authentic relationships
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Securing Success Through Authentic Relationships. The Heritage Acres Story. It All Starts At the Farm. It All Starts At the Farm. Farmer controlled brand Communicating with the consumer about how their food was raised Taste/flavor, Health and food safety, Animal welfare,

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Securing Success Through Authentic Relationships

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Securing success through authentic relationships

Securing Success Through Authentic Relationships

The Heritage Acres Story


It all starts at the farm

It All Starts At the Farm


It all starts at the farm1

It All Starts At the Farm

  • Farmer controlled brand

  • Communicating with the consumer about how their food was raised

    • Taste/flavor,

    • Health and food safety,

    • Animal welfare,

    • Environment and sustainability.


Flavor comes from the farm

Flavor Comes from the Farm


Flavor comes from the farm1

Flavor Comes from the Farm

  • Consumers pay for subtle differences in flavor in particular products: wine, cheese and meat

  • Production practices influence flavor

  • Consumers choose natural and organic due to better taste

  • Communicating with consumers gets them interested in product


Heritage acres pork

Heritage Acres Pork


Heritage acres pork1

Heritage Acres Pork

  • Our genetics selected for flavor & “out-door” acceptance and result in pork with a sweeter, richer flavor

  • Pork Raised outdoors, in non-confinement operations does not have a “piggy” flavor or aroma


Consumers concerned about health

Consumers Concerned About Health

  • World Health Organization has raised concerns about use of antibiotics in food-animal production

  • Most European countries have outlawed use of these products


Produced without antibiotics

Produced without Antibiotics

  • Producers do not administer antibiotics

  • If animals become ill they are removed from the system


Strict feeding protocol

High plane of nutrition with corn & soybean diets

No animal by-products

Strict Feeding Protocol


Consumers want choices

Over 80% of consumers are willing to pay more for food produced from family farms

Consumers Want Choices


Environmentally friendly humanely raised

Environmentally Friendly & Humanely Raised

  • Fully traceable system with US farm of origin

  • Complies with Certified Humane production protocol

  • Third party verification


Sustainable family farms

Sustainable Family Farms


Sustainability

Sustainability

  • At Heritage Acres, each of our farm families practice sustainable production that preserve our environment, our health and our communities


Keys to successful cooperative development

A champion

Loyalty

Trust

Investment

Obligation and right to deliver

Professionalism

Knowledge

Competitive

Capitalization

Marketing

Communication

Planning

Patience

Flexibility

Diversity

Keys to Successful Cooperative Development


Consumers with a conscience

Consumers with a Conscience

  • Connecting Consumers with “Their Farmer” gives them more confidence in their food choice

  • Consumers want to know that their food comes from a “real farm”


Committed consumers

Committed Consumers

  • Message resonates with affinity consumer groups - labor, faith, chefs, youth, humane, conservation, environmental and community


Cooperatively owned processing plant

Cooperatively Owned Processing Plant


Building sustaining local communities

Building & Sustaining Local Communities

  • Own plant in Mountain View, MO

  • Impeccable sanitation record

  • Local labor force with good wages

  • Securing local, inter-local and trans-local markets


Heritage acres pork2

Heritage Acres Pork

Future success depends on working with existing marketing and distribution infrastructure and preserving the identity and authenticity of the story of the farmer controlled brand.


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