Evidence based strategies to promote and support breastfeeding
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Evidence-Based Strategies to Promote and Support Breastfeeding. State Nutrition, Physical Activity, and Obesity Programs Annual Training Meeting March 18, 2010. CDC DNPAO Breastfeeding Work Group. Percent Initiating Breastfeeding Among Children Born in 2006.

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Evidence based strategies to promote and support breastfeeding

Evidence-Based Strategies to Promote and Support Breastfeeding

State Nutrition, Physical Activity, and Obesity ProgramsAnnual Training MeetingMarch 18, 2010

CDC DNPAO Breastfeeding Work Group


Percent initiating breastfeeding among children born in 2006

Percent Initiating Breastfeeding Among Children Born in 2006

Source: http://www.cdc.gov/breastfeeding/data/NIS_data/2006/map_1.htm


Percent breastfeeding at 6 months among children born in 2006

Percent Breastfeeding at 6 Months Among Children Born in 2006

Source: http://www.cdc.gov/breastfeeding/data/NIS_data/2006/map_2.htm


Black white gap in breastfeeding

Black-White Gap in Breastfeeding

Percent

Data Sources: Pre-2000 – Ross Mothers’ Survey; 2000-present – CDC National Immunization Survey


Cdc breastfeeding strategies

CDC Breastfeeding Strategies


Cdc breastfeeding strategies1

CDC Breastfeeding Strategies


Cdc breastfeeding strategies peer support

CDC Breastfeeding Strategies – Peer Support

Definition: Local programs that provide mothers with the knowledge & training they need to give breastfeeding information and support to other mothers in their communities.

Evidence: Peer support increases breastfeeding initiation, duration, and exclusivity.


Cdc breastfeeding strategies professional support

CDC Breastfeeding Strategies – Professional Support

Definition: Strategies to improve health professionals’ abilities to include recommended breastfeeding support in the care they provide.

Evidence: Professional support increases breastfeeding duration & exclusivity, especially when provided with other support interventions.


Cdc breastfeeding strategies maternal education

CDC Breastfeeding Strategies – Maternal Education

Definition: Inclusion of breastfeeding education in maternal education programs.

Evidence: Educating mothers increases breastfeeding initiation & duration.


Cdc breastfeeding strategies media social marketing

CDC Breastfeeding Strategies – Media & Social Marketing

Definition: Tools to communicate about & support breastfeeding programs.

Evidence: Media campaigns & social marketing may improve attitudes towards breastfeeding.


Cdc breastfeeding strategies2

CDC Breastfeeding Strategies


Cdc breastfeeding strategies3

CDC Breastfeeding Strategies


Cdc breastfeeding strategies maternity care

CDC Breastfeeding Strategies – Maternity Care

Definition: Policies to improve health care practices that influence breastfeeding initiation, duration, and exclusivity.

Evidence: Institutional changes effectively increase breastfeeding initiation, duration, and exclusivity.


Cdc breastfeeding strategies maternity care1

CDC Breastfeeding Strategies – Maternity Care

Approach: Implement the Ten Steps to Successful Breastfeeding.


Evidence based strategies to promote and support breastfeeding

Collaborate with strategic partners to identify opportunities to support mothers to breastfeed:


California state example

California State Example

Suzanne Haydu, MPH, RD

Leona Shields, PHN, RN, NP, MFT


Evidence based strategies to promote and support breastfeeding

CDC Breastfeeding Strategies – Employment

Definition: Policies and programs to support employed mothers to begin and continue breastfeeding.

Evidence: Continued breastfeeding depends on women’s ability to breastfeed/express milk during work hours.


Evidence based strategies to promote and support breastfeeding

CDC Breastfeeding Strategies – Employment

Approach: Implement

policies and programs that

ensure equitable support from employers and child care providers for continued breastfeeding.


Evidence based strategies to promote and support breastfeeding

Encourage employers to implement or expand support for employed mothers addressing:


Colorado state example

Colorado State Example

Eric Aakko


Georgia community example

Georgia Community Example

Carol Hendrix, BS, IBCLC


Evidence based strategies to promote and support breastfeeding

CDC Breastfeeding Strategies – Coalitions

Definition: Strategic and multisectoral national, state, and local collaborations to improve breastfeeding rates.

Evidence: Emerging, with strong evidence from related health topics that multisectoral collaboration enhances effectiveness, sustainability, and reach of health promotion efforts.


Evidence based strategies to promote and support breastfeeding

CDC Breastfeeding Strategies – Coalitions

Approach: Engage state and local breastfeeding coalitions as strategic partners in statewide obesity prevention programs.


Evidence based strategies to promote and support breastfeeding

Leverage partnerships to more effectively meet mutually identified goals:


Washington state example

Washington State Example

Kyle Unland


In conclusion

In Conclusion…

  • Evidence-based strategies exist across SEM

    • Policy and environmental approach increases health equity

  • Funded states’ BF priorities:

    • Policy and environmental strategies to improve maternity care and support for employed mothers

    • Collaboration with state and local BF coalitions

  • Partner states are excellent sources of information and lessons learned

    • Expertise in specific settings can be applied elsewhere


Evidence based strategies to promote and support breastfeeding

CDC Breastfeeding Info: www.cdc.gov/breastfeeding

US Breastfeeding Committee: www.usbreastfeeding.org

Maternity Care:

State and national data from the CDC mPINC Survey

Employment:

CDC Healthier Worksite Initiative

HHS Business Case for Breastfeeding

National Business Group on Health

Coalitions:

US Breastfeeding Committee

For Further Information:

(see handout for details)


Evidence based strategies to promote and support breastfeeding

US Breastfeeding Committee Strategic Plan

Maternity Care:

Principles of Health Care Ethics and the WHO/UNICEF 10 Steps to Successful Breastfeeding

Employment:

National Business Group on Health Issue Brief: Workplace Breastfeeding Programs: Employer Case Studies

Coalitions:

CoalitionsWork™ Tools and Resources

In your handout:


Evidence based strategies to promote and support breastfeeding

  • Co-Leads

  • Carol MacGowan(770) 488-5626 [email protected]

  • Katherine Shealy(770) 488-5449 [email protected]

  • Division Members

CDC Breastfeeding Work Group

The findings and conclusions in this presentation are those of the authors and do not necessarily represent the official position of the Centers for Disease Control and Prevention.


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