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Headquarters Agoura Hills, California

INTERNATIONAL PREFERRED RATE HOTEL PROGRAMS. Headquarters Agoura Hills, California. “The Silent Giant”. Who are we?

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Headquarters Agoura Hills, California

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  1. INTERNATIONALPREFERRED RATE HOTEL PROGRAMS Headquarters Agoura Hills, California

  2. “The Silent Giant” Who are we? CCRA is a consortiums consortium, hence why CCRA is called “The Silent Giant”. It prides itself on remaining behind the scenes in order to work quietly and efficiently for the good and success of its agencies and hotel partners. CCRA maintains an edge over the competition by providing members, partners and clients with the BEST CUTTING EDGE PROGRAMS available.

  3. The World’s largest supplier... CCRA has gained recognition by winning three year contracts for private label hotel programs with several consortiums, corporations and organizations. This has brought CCRA to be the world’s largest supplier of international travel agency and corporate hotel programs. The major reason agency groups join a consortium is to earn more money. They accomplish this by selling the Preferred suppliers exclusively, focusing only on the suppliers who are willing to give the consortium preferred rates or overrides. As agency groups become more technologically savvy, they will direct their business by biasing their selling to chosen suppliers. The benefits that come with these contracts include several exclusivity clauses. This means that no other hotel program is authorized or invited to participate – for the next 3 years!This also means that your marketing efforts through CCRA will reach ALL the agencies in the organizations described below.

  4. “We produce Results” Hotel Bookings Statistics http://www.ccraonline.com/partners password: 23millionroomnights

  5. How do we promote our partners? International offices/representation in 30 countries: Argentina, Australia, Austria, Brazil, Belgium, Chile, Ecuador, France, Germany, Greece, Ireland, India, Israel, Italy, Japan, Korea, Malaysia, Mexico, Netherlands, New Zealand, Norway, Pakistan, Peru, Saudi Arabia, Singapore, Switzerland, Taiwan, Turkey, United Kingdom

  6. How do we promote our partners? Private Label Hotel Directories: Book more rooms by promoting your hotel in our award winning directory! Every one of our 20,000 travel agencies use our printed directory to find and book hotel rooms for their clients.

  7. How do we promote our partners? Fax Flashes: CCRA Fax blasts can reach our thousands of agencies as your news happens. Fax blasts run monthly on or about the 10th of the month, or more often as needed. Full, half and quarter page advertisements are offered.

  8. How do we promote our partners? Ticket Stuffers: Special ticket stuffers, coupons and one page promotional inserts are a terrific way to spotlight rate specials, travel agent discounts or new enhancements to your property. Your property will really stand out and exposure is maximized!

  9. How do we promote our partners? Bi-Monthly Newsletters: Promote your hotel year-round to each of our 20,000 agencies by advertising in our award winning, full color, 16 page mini magazine. Our agencies use this to find updated discount programs and late-breaking specials from hotels worldwide. • News Magazine Editorial calendar 2001 - www.ccraonline.com/newsmagazine2001

  10. How do we promote our partners? Web Booking Engine: Promote your hotel through our Web Booking Engine: Your hotel can sell your inventory via a "real-time" reservation booking engine on the web with auction selling available.

  11. CCRA Hotel Program is used by the world’s leading consortiums ReservationCenter, Inc., Cendant CIMS

  12. CCRA Hotel Program is used by the world’s leading consortiums VACATION.COM –8,500 travel agencies CMA – 2,500 travel agencies travelbyus.com – 2,800 travel agencies ASTA (American Society of Travel Agents) – 17,000 travel agency members RESERVATION CENTER INC.Independent agencies totaling more than 1,500 locations Cendant CIMSLeisure travel clubs throughout every major European bank and financial institution. $85 Million inhotel bookings.

  13. CCRA Calendar for RFP 2001 • JUNE -25 Release map to Hotels • JUNE -30 Test Bid Deadline • JUNE -7 Deadline for Lanyon to receive test bid • analysis from CCRA • JULY – 15 Deadline to send final map to chains • SEPT – 1 Final Bid Deadline

  14. CCRA Program Benefits PLATINUM - Level: $1,500 (Value $10,145 ,75 worth of Free Advertising throughout 2002) · Highlighted listing in Hotel Directory distributed to over 22,000 travel agencies · Preferential treatment and banner ad · Pinpoint on major city maps only · One Full page color ad in bi-monthly magazine · Ticket Stuffer promotions. · Full Page B & W ad per directory · Listing in Live online booking engine

  15. CCRA Program Benefits GOLD - Level: $995 (Value $4,075 worth of Free Advertising throughout 2002) · Listing in Hotel directory · Pinpoint on major city maps only · ½ page color ad in bi-monthly magazine · One ticket stuffer promotion · Listing in Live online booking engine

  16. CCRA Program Benefits PRIMARY - Level:$595 (Value $1,200 worth of Free Advertising throughout 2002) · Listing in Hotel directory · Listing in Live online booking engine

  17. Your Asked for it! CCRA is pleased to announce our new editorial calendarfor the upcoming issues of our bimonthly News Magazine. Now you can focus your marketing dollars $$$ by region, continent, attraction or featured theme. Space is limited, so – Reserve early.

  18. MAY – JUNE • DEADLINE: May 4, 2001 • Family Travel and All About Suites - Quick Family Getaways and Vacation Adventures • Europe - Gateway cities and then some … • Italy - Regions Of Italy, Something for everyone • JULY – AUGUST • DEADLINE: June 10, 2001 • Oh Canada! – From Victoria to Nova Scotia • Mexico – Mi Mexico Es Su Mexico • Latin America – From Rain Forest to Rio • Summer Vacations • SEPTEMBER – OCTOBER • DEADLINE: August 10, 2001 • Asia - Great Hotels and Great Packages • Indonesia – Exotic Places in the Sun • Culinary Pleasure - Fine Hotel Dining around the world • Fall Escapes • NOVEMBER – DECEMBER • DEADLINE: October 10, 2001 • Winter Wonderlands – Holiday Retreats, Winter Activities and Tropical Destinations • Resorts and Spa Fever – Luxury, Relaxation and Refinement News Magazine Editorial Calendar 2001

  19. Fran Kiradjian, Executive Vice Presidentfkiradjian@aol.com • Patti Free, Director of National Accounts • pfree@reservationcenter.net • Sam Jinich, Information Technology Manager • sjinich@reservationcenter.net • Carlos Mancuso, Senior Account Manager • cmancuso@reservationcenter.net • Sean Dickson, Marketing Coordinator • sdickson@reservationcenter.net 29229 Canwood Street, Suite #100, Agoura Hills, CA 91301 Phone: (818) 575-4350 Fax: (818) 889-4547 Toll Free: (800) 533-8883 www.ccraonline.com e-mail: info@ccraonline.com

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