the fern resort
Download
Skip this Video
Download Presentation
The Fern Resort

Loading in 2 Seconds...

play fullscreen
1 / 15

The Fern Resort - PowerPoint PPT Presentation


  • 117 Views
  • Uploaded on

The Fern Resort . CONCEPT. An eco-tourism resort on the foothills of Kanchenjunga. A mix of luxury & environment friendly atmosphere. Content . Pricing Strategies Distributing Channels Advertisement Public Relations Direct & Online Marketing.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' The Fern Resort ' - brandi


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
concept
CONCEPT
  • An eco-tourism resort on the foothills of

Kanchenjunga.

  • A mix of luxury & environment friendly atmosphere.
content
Content
  • Pricing Strategies
  • Distributing Channels
  • Advertisement
  • Public Relations
  • Direct & Online Marketing
pricing strategies
Pricing Strategies
  • Unique concept
  • Himalayan experience with eco tourism concept
  • Guest budget
  • Operating cost
  • Seasonal pricing
  • Packages
  • Discounts
distributing channels
Distributing Channels
  • Call Center
  • Travel Agent
  • Tour Operators and Wholesalers
  • Affiliations
  • Representation Companies
advertisement1
Advertisement
  • Developing our own website.
  • Banner holdings across highways & in nearby cities.
  • Creating web page on social network websites. (Twitter & Facebook)
  • Advertising on travel & tourism websites. (makemytrip.com)
  • Become member of FHRAI. (Federation of Hotel & Restaurant Associations of India)
public relations
Public Relations
  • Publicizing & promoting resort by meeting newspaper and magazines owners.
  • Conducting press release (press kit) and media kit.
  • Hire efficient employees to carry out PR.
  • Sales team promoting PR to in house guests.
direct online marketing
Direct & Online Marketing
  • Marketing through text messages on cellular phones.
  • Distributing flyers to tourist attractions & local cities nearby.
  • “Call for action”.
  • Promoting resort packages on our website.
  • Display advertisement on websites like sifyfood.com and yelp.com.
slide12
Cont.
  • Sending e-mails which include details of the resort and its packages
  • “ Pay per click” where people can get information about our resort through pop-ups and with every click our resort generates revenue
  • Register ourselves on consumer interactive websites where sales team and PR team can communicate.
thank you
Thank You

Submitted by:

  • Harmanraj Singh Sidhu
  • Nikhil Pradhan
  • JaffarRastegar
ad