The fern resort
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The Fern Resort PowerPoint PPT Presentation


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The Fern Resort . CONCEPT. An eco-tourism resort on the foothills of Kanchenjunga. A mix of luxury & environment friendly atmosphere. Content . Pricing Strategies Distributing Channels Advertisement Public Relations Direct & Online Marketing.

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The Fern Resort

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The fern resort

The Fern Resort


Concept

CONCEPT

  • An eco-tourism resort on the foothills of

    Kanchenjunga.

  • A mix of luxury & environment friendly atmosphere.


Content

Content

  • Pricing Strategies

  • Distributing Channels

  • Advertisement

  • Public Relations

  • Direct & Online Marketing


Pricing strategies distributing channels

Pricing Strategies & Distributing Channels


Pricing strategies

Pricing Strategies

  • Unique concept

  • Himalayan experience with eco tourism concept

  • Guest budget

  • Operating cost

  • Seasonal pricing

  • Packages

  • Discounts


Distributing channels

Distributing Channels

  • Call Center

  • Travel Agent

  • Tour Operators and Wholesalers

  • Affiliations

  • Representation Companies


Advertisement

Advertisement


Advertisement1

Advertisement

  • Developing our own website.

  • Banner holdings across highways & in nearby cities.

  • Creating web page on social network websites. (Twitter & Facebook)

  • Advertising on travel & tourism websites. (makemytrip.com)

  • Become member of FHRAI. (Federation of Hotel & Restaurant Associations of India)


Public relations direct and online marketing

Public Relations & Direct and Online Marketing


Public relations

Public Relations

  • Publicizing & promoting resort by meeting newspaper and magazines owners.

  • Conducting press release (press kit) and media kit.

  • Hire efficient employees to carry out PR.

  • Sales team promoting PR to in house guests.


Direct online marketing

Direct & Online Marketing

  • Marketing through text messages on cellular phones.

  • Distributing flyers to tourist attractions & local cities nearby.

  • “Call for action”.

  • Promoting resort packages on our website.

  • Display advertisement on websites like sifyfood.com and yelp.com.


The fern resort

Cont.

  • Sending e-mails which include details of the resort and its packages

  • “ Pay per click” where people can get information about our resort through pop-ups and with every click our resort generates revenue

  • Register ourselves on consumer interactive websites where sales team and PR team can communicate.


Our resort flyer sample

Our Resort Flyer Sample


Thank you

Thank You

Submitted by:

  • Harmanraj Singh Sidhu

  • Nikhil Pradhan

  • JaffarRastegar


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