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“ Anywhere Network”: Opportunità di Mercato e Nuovi Scenari Tecnologici. Osservatorio Personal Broadband. Andrea Calcagno, Resp. Oss ervatorio e CEO & EVP WiTech SpA. Agenda. Saluto e introduzione, a cura del Presidente dr. Achille De Tommaso

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osservatorio personal broadband

“Anywhere Network”:

Opportunità di Mercato e Nuovi Scenari Tecnologici

Osservatorio Personal Broadband

Andrea Calcagno,Resp. Osservatorio e CEO & EVP WiTech SpA

slide2

Agenda

  • Saluto e introduzione, a cura del Presidente dr. Achille De Tommaso
  • Anywhere Network Concept. Andrea Calcagno, Resp. Osservatorio e CEO & EVP WiTech
  • 4G Business Case for 2.6 GHz . Andrea Calcagno, Resp. Osservatorio e CEO & EVP WiTech
  • Case Study: Freemax, Wireless Broadband 4G Operator in Tuscany. Eric Le Bihan, President & CEO Fremax
slide4

Agenda

  • Anywhere Network Access
  • Consumer Access Evolution
  • Anywhere Access Experience
slide5

Anywhere

Anywhere Network Access CombinesTwoLifestyles: Wired and Wireless

Source: Yankee Group, 2009

slide6

Consumer Access

Anywhere Network Access Will Grow To a Nearly $1 Trillion Business by 2012

Source: Yankee Group Link Data: 2008 Market Adoption Monitors & Forecasts: Consumer

slide7

Consumer Access

Global Wireless Broadband Connections Are AlsoOutpacingWired Broadband

Source: Yankee Group Market Adoption Monitors & Forecasts

slide8

Anywhere experience

Anywhere Experiences Combine the Quality of Wired with the Ubiquity of Wireless

Source: Yankee Group, 2009

slide9

Anywhere experience

AnywhereCombines the Best ofBothWired and Wireless Access

Source: Yankee Group, 2009

slide10

Anywhere experience

SeamlessAnywhereExperiencesNeedAspectsofBothWired and Wireless Experiences

Source: Yankee Group, 2009

slide12

Agenda

  • 4G Technologies
  • 4G Deployment Model
  • Business Case
  • Conclusion
slide13

4G Technologies

Mobile WiMAX

IMT-Advanced

IP E2E Network

3GPP

CKT Switched Network

IP E2E Network

OFDMA - Based

CDMA - Based

slide14

4G Technologies

2G/3G/3.5G

2G/3G/3.5G

Core Network

T1,E1

Support for Legacy RAN

Conversion to All-IP core & Increased

Backhaul capacity

Next Generation

Access Network

Data Overlay or Replacement

LTE or WiMAX

All-IP Core

Network

Increased

BH Capacity

Comparable Capex – New Spectrum Need

slide16

Deployment Model

Hotspot coverage

Home Base Station

National Coverage

Urban Coverage

slide17

Business Case

Operator Type: CLEC (COMPETITIVE LOCAL EXCHANGE CARRIER) or Green Field

Scenario: Urban Coverage

( Roma, Milano, Napoli, Torino , Firenze)

4G Technology: LTE ( 10 MHz, FDD, MIMO 2x2) Band: 2.6 GHz

Urban Scenario

Dense Urban Scenario

Target Market: Consumer

Service Profile: Mobile Broadband (Flat Data and VoIP)

Devices: Handset and Tablet

Business Case Tool: TEA|LTE

slide25

Business Case – Technical Analysis|Technology

4G Technology: LTE ( 10 MHz, FDD, MIMO 2x2) Band: 2.6 GHz

slide30

Business Case – Technical Network Dimensioning

MME

S-GW/P-GW

DA RIFARE

eNode B

UT

e Node B with MW BH

Urban 20%

Dense Urban 10%

slide31

Business Case – Roll Out

MME

S-GW/P-GW

eNode B

UT

slide34

Business Case – EF Analysis

Income Statement

EBITDA > 0 3rd Year

EBIT > 0 4th Year

Net Income > 0 6th Year

slide35

Business Case – EF Analysis

Cash Flow

Peak Funding 74 M€

PBP 6.3 Years

NPV 18,45 M€

CFCF 100 M€

slide36

Business Case – Conclusion

4G Business Case – UrbanCoverage – CLEC/Green Field

Value Added Applications

Advertising Revenues

Broadband Devices

ARPU

Customer

Lifetime

New pricing model

More devices for User

Appl. Open Access

Better User Experience

No Legacy

OPEX

FTTS

Flat Architecture

Economies of scale

All-IP Network

Spectral Effinciency

Virtual Network Opportunity

CAPEX

slide37

Backup

Slide sul Business Case Tool: TEA-LTE

wimax lte project life cycle 1
WiMAX & LTE Project Life-Cycle (1)

As for any carrier-class Broadband Wireless Access infrastructure,

building a WiMAX & LTE network is and will remain a complex undertaking, …

Business Case

Quality Assurance

Optimization

Definitive Project

Services Launch

Budget Allocation

Network Building

wimax lte project life cycle 2
WiMAX & LTE Project Life-Cycle (2)

Network Building

Quality Assurance

Services Launch

Optimization

… and the initial planning phases are particularly critical to set a solid foundation for the success of the initiative. … 

Business Case

Definitive Project

Budget Allocation

a holistic iterative approach is needed since the outset
A Holistic, Iterative Approach is Needed Since the Outset

Market Analysis

Evaluating the potential market for WiMAX & LTE services, identifying target markets, defining service profiles, and forecasting Revenues

Scenario & Sensitivity Analysis

Iterative fine-tuning of the WiMAX & LTE Business Plan, analyzing the influence of parameter and boundary condition changes

Technical Analysis

Dimensioning the WiMAX & LTE Access and Backhauling network infrastructures, defining the required bill of quantities

Economic & Financial Analysis

Calculating Capex & Opex and

evaluating all WiMAX & LTE Business Plan’s KPI

Taking into account all technology and business aspects to ensure an iterative alignment of business and technology strategies allowing to identify all main cost drivers

witech tea family of business case analysis tools
WiTech TEA Family of Business Case Analysis Tools

Market Analysis

Technical Analysis

Scenario & Sensitivity Analysis

LTE

Economic & Financial Analysis

Supporting 4G operators, vendors and consultants in their strategic planning activities with  thoroughly integrated techno-economic analyses

TM

TM

witech tea family of business case analysis tools1
WiTech TEA Family of Business Case Analysis Tools

Based on real best practices

Equipped with well calibrated, WiMAX & LTE technology-related market, technical, and economic models

Presenting manageable Input and Output with meaningful correlations

Supporting an iterative way of working by design through an easy-to-use, dashboard-styled GUI

LTE

TM

TM

tea wimax tea lte market analysis
TEA|WIMAX & TEA|LTE – Market Analysis

Evaluating the potential market for WiMAX & LTE services, considering:

Type of territory (dense urban, urban, suburban/exurban, rural)

Type of segment (residential/soho; small, middle, and large enterprises/institutions)

Type of application model (fixed, nomadic, portable, and mobile)

Type of service (technical characteristics and pricing policies)

Churn impact

tea wimax tea lte technical analysis
TEA|WIMAX & TEA|LTE – Technical Analysis

Preliminary dimensioning the WiMAX & LTE Access & Backhauling network infrastructures, considering:

Down-link and up-link capacity demand (by market segment and rollout plan)

Aggregated total capacity

Existing backbone infrastructures

Type of wireless backhauling technology (SDH, PDH, IP Ethernet, License exempt)

Base Station / Enhanced Node B & User Terminal / User Equipment characterization (antenna gain, transmit power, diversity gain, losses, sector number, terminal type, MIMO)

Path loss model (Cost-231, SUI, ECC-33, Log-Normal with/without Shadowing, Free Space)

Compliance with standard WiMAX Forum’s Fixed & Mobile System Profiles (plus the possibility to define custom profiles)

tea wimax tea lte economic financial analysis
TEA|WIMAX & TEA|LTE – Economic & Financial Analysis

Calculating all key economic & financial figures and evaluating KPI in the WiMAX & LTE initiative\'s Business Plan:

Capex & Opex (spectrum license, connectivity, backhauling, BTS / eNB, UT / UE, ASN GW & CSN / EPC & CN, personnel, marketing, SG&A, etc.)

Depreciations

TCO (Total Cost of Ownership)

Relevant Indicators (Gross Margin, EBITDA, EBIT, NPV, IRR, PBP, Shareholder value, etc.)

tea wimax tea lte scenario sensitivity analysis
TEA|WIMAX & TEA|LTE – Scenario & Sensitivity Analysis
  • Enabling the user to fine-tune the WiMAX & LTE initiative’s business plan, in real-time and total privacy, and to view the results in an animated graphical format instantly for all analyses:
    • Market Analysis
    • Technical Analysis
    • Economic & Financial Analysis
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