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A unicorn digital marketing strategy can deliver great results to businesses in terms of traffic, as well as leads. But many online marketers failed to frame such a digital strategy. Let's explore on how to create unicorn digital marketing strategies for businesses in 2022.
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Introduction • In the context of online marketing, 95% of marketing campaigns deliver little or no results. • 4% or 5% of digital strategies – deliver the level of exceptional engagements, conversion rates, and overall results • Online marketers typically look forward to the magical marketing plans and campaigns are the Unicorns • Lets focus on how digital marketing agency curates unicorn digital strategies for businesses should be prepared
Focus On What Customers Are Really Looking For • A truly smart ‘unicorn digital strategy’ should always be about understanding the precise requirements of customers and ‘speaking’ their language. • Every new marketing plan and campaign from top digital marketing agency should be driven by its potential to • Address the unique needs • Pain-Points • Queries of the target audience • In effective unicorn digital strategies, the customer always comes first.
Repurpose Best-Performing Content • Content marketing is a key component of digital strategies for businesses. • In a unicorn digital strategy, the focus is always on trying to find those ‘unicorn content pieces’ that deliver the most value • More than 70% of the total content value is derived from that top 2%-3% of content • Repurpose the best-performing content – in the form of videos, blogs, infographic, ads & more
Leverage The Social Space; Curate, Learn & Share • The world has close to 4 billion active social media users. • Businesses need to understand which platform(s) their customers are mostly on – and share content accordingly. • Top social media marketing agencies devise the content in such a way to grab the attention spans of the end users. • Focus on curating & studying the most engaging social pages, finding the top user-generated content on • Social bookmarking sites (like Reddit) • Following pages & contributing on Medium • Using open Q&A sites like Quora for content ideas
Look for High CTRs • Businesses and online marketing agencies have to keep in mind that they are doing business with real humans • There is very little chance of the content standing out & being noticed if they haven’t address any query/problem/pain-points • Create content that can generate excellent traction on social media platforms as well as search engines • The best-laid unicorn digital strategies should ensure high click-through rates (CTR) and better conversions
Storytelling Ideas • One thing that all unicorn marketing strategies have in common – it has to be ‘freshness of ideas’ • Businesses need to explore newer ideas, can refer to different platforms & blogs • A well-crafted story can develop a robust brand presence, nurture a positive brand perception and strengthen brand recall • Brand stories bring in the feel of uniqueness about businesses that is likely to appeal to target audiences
Thank You Brandwizz Communications- DLF Galleria, Unit-1417, New Tow, AA-1, Kolkata WB, India 700156
