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Digital Marketing Strategies Helping Auto Dealers in Building Sales Funnel

The value of the Indian automobile industry is expected to zoom past the INR 18 trillion mark by 2026. With the help of the right digital sales funnel, dealers can transform a bigger chunk of their leads into actual buyers, boost revenue figures, optimize the performance of sales teams, and take their businesses to the next level.

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Digital Marketing Strategies Helping Auto Dealers in Building Sales Funnel

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Presentation Transcript

  1. Importance of Building Right Sales Funnel

  2. Understand the Sales Funnel for Auto Dealers

  3. Understand the Sales Funnel for Auto Dealers • Automobile dealers need to understand the main steps in their sales funnels from the very outset. • More than 95% of people purchase cars from dealerships, besides the ‘car sale journey’ typically starts online. • The digital sales funnel for auto dealers starts with leads. • Not every leads turn up to automobile dealerships for appointments • From leads to conversion may go higher with proper response and query management

  4. Leverage the Social Media Platforms

  5. Leverage the Social Media Platforms • Social media platforms plays much more important role in decision making for automobile buyers. • By active social media presence, auto dealers can get a large volume of prospective buyers or leads. • Auto-dealers need to have dedicated business pages on different social media platforms. • Posts regularly and shares useful, interesting, actionable information.

  6. Customer Reviews & Online Visibility

  7. Customer Reviews & Online Visibility • Recent study revealed that over 70% of potential customers look up vehicles on search engines first. • Having a robust SEO strategy in place is absolutely vital. • Customer reviews & ratings on Google are instrumental in building the overall trust-factor about a particular business. • Auto dealership have to be proactive about asking for reviews from customers. • Potential leads are likely to be influenced by what previous buyers have to say about a dealership service.

  8. Email Marketing to Expand Business • Email marketing strategy helping dealerships connect with prospective customers is huge. • Gather and create email lists that are properly targeted, and are likely to initiate follow-up actions. • Email content strategy carefully handled with interesting subject lines and informative body content. • Consider setting up email campaign at regular intervals.

  9. Having A Responsive & Information Rich Website

  10. Having A Responsive & Information Rich Website • Mobile searches for automobile details/dealership services have grown exponentially in recent years. • Must have a fully responsive website that has all relevant information, is updated regularly, and is easy for web visitors to follow. • Website is the first point of interaction between a dealership and buyers. • The contact details and service timings should also be clearly displayed. • There should be enough calls-to-action (CTA) – buttons, phone numbers, email addresses, etc.

  11. Thank You

  12. Thank You

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