May 22, 2007. Audience Management – The Single Customer View. The Changing Roles in Publishing. Today, Publishing roles are changing quickly: Circulation Director -> Director of Audience Management Publisher -> Impresario, Yenta, Facilitator
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May 22, 2007
Audience Management –
The Single Customer View
Return on Investment?
Who are my readers?
What is the Best New Product to Launch?
Shrinking Ad Sales!
Advertisers More Demanding!
How to Achieve a Deep
Understanding of a
to Unlock Latent Value!
Should I make a strategic acquisition?
Who should I market to?
Should I launch a new Conference?
…“Investment in Database technology in order to achieve a single view of your subscribers is absolutely an essential component of pursuing alternate revenue models.”
CEO, United Business Media
Differing formats – what is most up to date?