Social media best practices
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KY3 Boot Camp October 2010

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social media best practices

brad belote, director of digital content

Boot Camp Discussion on twitter #ky3bc10


social media best practices

  • 5 things you can do TODAY to improve your social media presence

  • Things to consider as you approach social media

  • Where you can learn more

Boot Camp Discussion on twitter #ky3bc10


social media best practices

Boot Camp Discussion on twitter #ky3bc10


social media best practices

Why care about social media?

56% of online shoppers friend/follow/like at least one retailer

Why?

49% to learn about deals/promotions

45% to learn about products

5% for customer support


social media best practices

Why care about social media?

Ok. We’ve heard loud and clear that you don’t like the new logo. We’ve learned a lot from the feedback. We only want what’s best for the brand and our customers. So instead of crowd sourcing, we’re bringing back the Blue Box tonight.


social media best practices

Why care about social media?


social media best practices

  • 540 million users worldwide

  • 23 minutes per visit

  • Reaches 57% of U.S. population

  • 57% of users are women

  • 150 million mobile users

  • Average # of friends: 130

  • Average # of fans of pages: 624


social media best practices

  • Facebook users by age

Boot Camp Discussion on twitter #ky3bc10


social media best practices

#1

Secure your name on Facebook

facebook.com/username


social media best practices

#1

Secure your name on Facebook

facebook.com/username

  • minimum 25 fans

  • Alphanumeric characters and periods

  • Choose wisely. Usernames are not transferable or alterable

  • Generics not available


social media best practices

#2

Find out what people are saying about you

facebook.com/search

search.twitter.com

google.com/alerts


social media best practices

brad belote, director of digital content

Boot Camp Discussion on twitter #ky3bc10


social media best practices

#3

Use social media dashboards

Hootsuite.com

Ping.fm

Socialoomph.com


social media best practices

brad belote, director of digital content

Boot Camp Discussion on twitter #ky3bc10


social media best practices

brad belote, director of digital content

Boot Camp Discussion on twitter #ky3bc10


social media best practices

#4

Make Mashable part of your media diet

www.mashable.com

Mashable app for iPhone & Android

Twitter.com/mashable


social media best practices

brad belote, director of digital content

Boot Camp Discussion on twitter #ky3bc10


social media best practices

#5

Put the Facebook box on your site


social media best practices

Things to consider

Boot Camp Discussion on twitter #ky3bc10


social media best practices

http://on.ky3.com/ky3bc10

@bradbelote

Boot Camp Discussion on twitter #ky3bc10


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