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Chocolate. Macadamia. Nut. M&M. White. Kristin Miller Berdine Orelien Shannon Blier Eryk Williams Nick Ferraro. HISTORY. Named after Forrest Mars and Bruce Murrie Got the idea in the 1930’s during the Spanish Civil War Production began in Newark, New Jersey in 1941

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  1. Chocolate Macadamia Nut M&M White Kristin Miller BerdineOrelien Shannon Blier ErykWilliams Nick Ferraro

  2. HISTORY • Named after Forrest Mars and Bruce Murrie • Got the idea in the 1930’s during the Spanish Civil War • Production began in Newark, New Jersey in 1941 • Original colors: red, yellow, brown, green, and violet

  3. H I S T O R Y 1955 The Peanut M&M 1988 The Almond M&M 1990 The Peanut Butter M&M

  4. 1999 Crispy M&M HISTORY 2005 Dark Chocolate M&M 2010 Pretzel M&M

  5. 2011 White Chocolate Macadamia Nut M&M

  6. S.W.O.T Analysis

  7. Macadamia Nutrition Alternatives No cholesterol Good protein Low sodium

  8. Why white chocolate macadamia nut? • Expands M&M’s variety of flavors • Reminds consumers of the white chocolate macadamia nut cookies

  9. Packaging/Pricing • Customized Packaging • $1.99 per bag • Minimum of 10 bags per order • Premium Packet • 7 oz. bag • $5.00 • Silver Tin

  10. COMPETITORS

  11. Target Audience • Children • Teenagers • Adults

  12. “Melts in your mouth,not in your hand”

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