G aining insight into new markets how to use social media for market research productcamp ottawa
This presentation is the property of its rightful owner.
Sponsored Links
1 / 7

November 2 nd 2013 Caseware –St Laurent PowerPoint PPT Presentation


  • 61 Views
  • Uploaded on
  • Presentation posted in: General

G aining Insight into New Markets: How to use Social Media for Market Research ProductCamp Ottawa. November 2 nd 2013 Caseware –St Laurent. Gaining Insight Into New Markets: How to Use Social Media for Market Research.

Download Presentation

November 2 nd 2013 Caseware –St Laurent

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


G aining insight into new markets how to use social media for market research productcamp ottawa

Gaining Insight into New Markets: How to use Social Media for Market Research ProductCamp Ottawa

November 2nd 2013

Caseware –St Laurent


Gaining insight into new markets how to use social media for market research

Gaining Insight Into New Markets: How to Use Social Media for Market Research

  • Do you need to learn more about a new market? This session will cover how to use social media to make discoveries about the market you are evaluating.

  • We’ll talk about how you can gain insight into the burning issues, who the key players are, what events prospects are attending and which publications are relevant.

  • We'll also discuss how to find and connect with influencers and build a following so that you have established a community if and when you are ready to launch.

  • We’ll use a small B2B software company as a case study and start with Twitter, covering tips and best practices.

  • Then we’ll lead a discussion about LinkedIn, Facebook, and other social media platforms. Which ones have you found to be most effective to further your market research goals?


Case study stacs dna

Case Study: STaCS DNA

  • Small software company

  • Customers: forensic DNA labs – FBI, RCMP, US Army, large state labs

  • Markets:

    • Forensics

    • Healthcare / Personalized Medicine

  • Goals

    • Gain experience using social media

    • Learn about markets

      • Influencers – people, organizations, publications, blogs

      • Industry associations

      • Competition

      • Events

      • News

      • Trends, issues

      • Channels

    • Build community


Getting started

Getting Started

  • Cover basics first: How do you want to be perceived?

    • Branding, messaging, website

    • Value proposition in 140 characters

  • Who should you follow?

    • Online research

    • “Who to follow”

    • Follow the followers

    • Search terms

    • Competition

  • What you get

    • Breaking news

    • Opinions

    • Conferences – presenters, exhibitors, competitors, attendees, content – follow the #

    • Publications, blogs, webinars

    • Wealth of Too much information


Tweeting tracking

Tweeting & Tracking

  • What to tweet?

    • Nothing at first

    • News, promotions

    • Retweet

    • Comment, conversations

    • Live tweet events – use event #

    • Tweet-ups – guests, Q&A

  • Tools

    • RSS feed

    • Hootsuite

    • Link-shortener – bit.ly

  • Track metrics

    • Hootsuite, tools, spreadsheet

    • Following  followers


Best practices

Best Practices

  • Your tweets

    • 10:1 news-to-promotion ratio

    • Real-time

    • Short – 130 characters

    • Engaging

    • Sentences

    • Keep it up – 3+ tweets/day

    • Photos, video

    • Use hashtags

  • Interacting

    • Don’t be an egg

    • @replies, mentions

    • Welcome new followers

  • Promote your Twitter handle


Let s talk

Let’s Talk

  • What market research tips do you have for using Twitter?

  • LinkedIn?

  • Facebook?

  • Your blog?

  • Others?


  • Login