Why is digital printing on fabric becoming so popular?

1. Why is digital printing on fabric becoming so popular?

2. Digital fabric printing is becoming more popular with each passing day and the reasons are quite obvious. Digital fabric printing is done through a variety of different methods and there have been several advances in this technology over the years. As a result of this, its importance and popularity have soared in the last few years. Today, people are able to recognise the high quality work that digital printing can do compared to traditional printers. Certain markets specify the use of only digital fabric printing these days. One of the reasons for this popularity is focus on quality and this is linked to brand development and its awareness among people. Evolution of Digital Fabric Printing: Fabric printing technology has gone through a lot of developments in the last few years. Digital printing technology underwent massive changes in regards to the types of ink used and the mode of printing. Technological advances in printing machines, inks and dyes have created amazing results which convinced people of digital printing. Today, digital printing can be done on a range of fabrics from cotton to polyesters and as such this has made digital fabric printing quite popular.

3. Brand Awareness: Our society is increasingly becoming more brand conscious and this means that people are becoming high on brand awareness. It will be crucial for textile companies to stand out from their competitors by producing different products. They need to maintain this awareness through top quality prints and designs. Digital printing can help them in doing this because it produces top quality prints at affordable prices. Printed colours appear brighter and clearer with digital printing and helps textiles and clothing brands to stand out from the rest and stay unique. Print on Variety of Fabrics: Digital printing technology enables a fast printing procedure for varieties of different fabrics. These printed fabrics can be used for different applications and events. Brand campaigns which focus on particular types of fabrics for particular campaigns can use digital printing for their printing projects at an inexpensive price and get top quality prints. If the fabric needs bright colours, high opacity then these factors can also be controlled with digital printing.

4. Brand Focus: There are certain top end brands which will specify certain fabrics for their particular campaigns which would be put out on high-end stores all over the world. The fact that globalisation means that brands need to use high quality graphics for various product launches which can be produced on similar media. Digital printing ensures a quick printing procedure and hence deadlines are met more sharply and this helps campaigns and promotional events. Importance in Other Industries Besides the fashion industry, other industries also understand the importance of digital printing like magazine and the newspaper industry who realise how important digital fabric printing is for their store windows’ graphics. In the motor industry also there is a renewed focus on the advantage of using soft signage for graphics in motor shows and car showrooms and fabric printing is a crucial part of these industries also. A lot of companies want to use soft signs as a new alternative to the old traditional media. Such trends are not going to decline soon and this only reinforces the importance and essential nature of digital fabric printing.

5. Wrapping up There are lots of digital fabric printing companies available these days. The costs of digital fabric printing can be a bit higher than regular fabric printing but considering the superior quality of work involved, you can excuse this. Hopefully, you can find a good digital fabric printing service for your printing requirements.