chapter 7
Download
Skip this Video
Download Presentation
Chapter 7

Loading in 2 Seconds...

play fullscreen
1 / 10

Chapter 7 - PowerPoint PPT Presentation


  • 115 Views
  • Uploaded on

Chapter 7. ~Cognitive Psychology~ Information processing Amber Gilewski Tompkins Cortland Community College. Cognitive Psychology: the study of mental processes

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Chapter 7' - borka


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
chapter 7

Chapter 7

~Cognitive Psychology~

Information processingAmber GilewskiTompkins Cortland Community College

slide2

Cognitive Psychology:the study of mental processes

  • Understanding the way people process information about environmental problems is crucial for understanding their responses to them
  • Cognitive and perceptual biases, errors, and shortcuts, cause us to overact to some hazards and under-react to others
slide3

Humans are visual-dependent

  • Sight uses a greater part of the human brain cortex
  • Leads people to rely heavily on visual information
    • Seeing is believing
    • Out of sight, out of mind
  • Visual dependency has been exploited by all sides of the environmental debates
slide4

Change blindness

  • Visual scenes can change radically without being noticed because of constraints on the ability to:
    • Process
    • Retain
    • Compare information, from one moment to the next

PBS – Change Blindness

slide5

Irrelevant information

  • Too much information can produce GIGO (garbage in-garbage out) if the information is confusing
  • Many reasoning difficulties come from being distracted by or using irrelevant information

Greenwashing

  • Inaccurate and irrelevant information is displayed in an attempt to make companies appear environmentally conscious

Planet 100: Top 5 Eco-Contradictions

slide6

One way that people actively pursue irrelevant information:

Confirmation bias - When testing hunches against incoming data, most people make the mistake of looking for confirming rather than disconfirming information

slide7

Representativeness heuristic:

    • The tendency to judge an event as likelyif it represents the typical features of its category
  • Availability heuristic:

----The tendency to form a judgment based on that which is readily brought to mind

  • Comparative optimism:
    • A cognitive bias that leads individuals to believe they are less vulnerable than other people
    • A heuristic that helps people feel good about themselves, in spite of their behavior or circumstances
slide8

False consensus:

    • A heuristic that helps people maintain positive self-esteem by convincing themselves that many others engage in the same undesirable behaviors that they do
  • False polarization:
    • The tendency to perceive the views of those on the opposing side of a partisan debate as more extreme than they really are
  • Framing effects:
    • Are induced when the same information is structured in different waysDECISION MAKING & HEURISTICS ACTIVITY
slide9

Rank in order the following hazards according to your perception of the health risk each poses:

    • Radiation
    • Persistent organic pollutants
    • Pesticides
    • Global warming
    • Hazardous waste sites
    • Population growth
slide10

Professional risk assessment:

    • Population growth
    • Global warming
    • Persistent organic pollutants
    • Pesticides, hazardous waste, and radiation
ad