Red Bull. Daniela Zimnea. Catre pagina web oficiala : Red Bull Catre fisierul : Firma Red Bull Catre istorie.
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Catrepagina web oficiala : Red Bull
Catrefisierul : Firma Red Bull
Red Bull contains caffeine, taurine, glucuronolactone, B-group vitamins, sucrose, and glucose. Red Bull Sugarfree is like Red Bull Energy Drink, but without sugar.
Red Bull is sold in China in two versions: a regular-strength version in a short, wide, gold-and-red can; and an "extra-strength" version in a taller, thinner, blue-and-silver can more like the cans sold in western countries. Neither version is carbonated.
The sugars sucrose and glucose have been replaced by the sweeteners acesulfame K and aspartame/sucralose.
Red Bull did not get market approval in France, Denmark, and Norway for several years, but the energy drink is now[when?] on sale in all 27 member states of the European Union and in 164 countries around the world.
The French approval process started in 1996 with concerns about taurine, a normal body constituent and also naturally present in the human diet (e.g., scallops, fish, poultry). This meant the drink could not be sold as-is in France. Instead, a different recipe that did not contain the ingredient was introduced. The refusal of market approval was challenged by the European Commission and partially upheld by the European Court of Justice in 2004, before the French food safety agency relented in 2008 after being unable to prove definitively the existence of any health risk, taurine-related or not.
Red Bull has a diverse international marketing campaign. The numerous activities range from extreme sports like mountain biking, BMX, motocross, windsurfing, snowboarding, skateboarding, kayaking, wakeboarding, cliff-diving, surfing, skating, freestyle motocross, rally, Formula 1 racing, and breakdancing to art shows, music, and video games. In keeping with their target market of young males, Red Bull has also enlisted help from celebrities, such as Eminem that would appeal to this group (sponsoring the Red Bull "EmSee Battle Rap championships"). It also hosts events like the "Red Bull Flugtag" (German for "flight day" or "flying day") and other such contests. Red Bull also owns association football teams, with clubs in Austria, Germany, the United States and Brazil featuring the Red Bull trademark in their names. By associating the drink's image with these activities, the company seeks to promote a "cool" public image and raise brand power. Hence, this one energy drink has helped create a market for over 150 related types of merchandise, like Red Rooster and Blue Lightning.
Red Bull's slogan "gives you wings" is widely used in these marketing activities. Claims about the drink's effects and performance have been challenged on various occasions, with the UK's Advertising Standards Authority imposing advertising restrictions in 2001 in response to complaints first recorded as early as 1997. In 2011, Red Bull earned around EUR 4.2 billion in worldwide sales and was available in 164 countries globally.