5 Reasons Why You Should Sell On An E-Commerce Marketplace

1. 5 Reasons Why You Should Sell On An E-Commerce Marketplace In the digital era that we live in, for any seller or service provider having a mere website is not sufficient to create an online presence. While social media promotions to help create brand awareness, it’s important is ask if it is enough to generate as well as increase sales. The best way for sellers and service providers to get a bigger online presence and increase sales is to have their brand listed in more than one online locations. Online marketplaces are one of the ways you can get a broader online presence. In fact, they are the best way to give your products and services the exposure they deserve. So, what exactly is an online marketplace? To put it simply, an online marketplace is a virtual market, i.e. a website or an app that facilitates shopping from different sellers or service providers. The most famous examples of a marketplace are Amazon and eBay, that provides a platform to thousands of sellers to offer their products to everyone. To make it even simpler, think of a marketplace like an online department store. It’s perhaps the easiest way to showcase your products or services to a huge audience and grow your business. Here are five reasons why you should list your brand in a marketplace. New Customers Research has shown that consumers don’t prefer to use apps or websites from single sellers or service providers. They are more likely to choose a marketplace with a broad range of offerings. Since marketplaces are well-established and highly trusted, they already have thousands of visitors who already make purchases. In other words, listing your brand on a marketplace will get more shoppers looking at your products and services. Marketplaces are particularly helpful for startups and new brands to attract shoppers. How? When a consumer searches for specific products and services, he is very likely to stumble across your brand. Of course, to get the maximum visibility it is important you market your products and services through ideal keywords and photographs. Increased Reach Over 460 million Indians use the internet, of which over 100 million shops online. An ASSOCHAM- Resurgent India study claims that this number is likely to jump up by 65% in 2018. A marketplace gives

2. you the ability to reach out these millions of consumers daily. To get this kind of a reach on your own e- commerce website is tough, especially for startups. Another advantage of having access to a large audience is that you can easily test new products and services on a larger and broader set of people. Based on the response you get, you can make changes to them and expand your business. Lead Generation Online marketplaces usually have a facility to send queries to the seller or service provider. This means a curious consumer can reach out to you to know more about your product or services. For a business, every lead can be a potential customer. The benefit of a marketplace is that not only is it great for lead generation but it also provides leads with high conversion rates. Low Cost of Investment Building and maintaining your own website or app is time-consuming and expensive. Au contraire, the process of listing on a marketplace takes just a few minutes, even for people with no technical skills! Most importantly, there are no expenses for setting up IT infrastructure and web hosting. What’s more, in case of any issues, you have a technical team ready to help and support at all times. Reduced Marketing Costs Since you get access to thousands of consumers on a marketplace, your cost of marketing significantly goes down. Additionally, all marketplaces themselves have a strong social media presence and spend millions promoting their websites and apps online as well as the products and services listed on them. This means you get the double exposure for practically no cost at all.