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It began 18 years ago …. Enrollment Management is …

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Enrollment Management is …

“… an integrated systems approach that influences the size, shape, and characteristics of a student body by focusing on the interrelationships among such offices as admissions and recruitment, financial aid, orientation, registration and advising, marketing and research, and student retention … and bringing them in a position to influence student enrollment together in a more tightly coupled structureIt is not simply a new term for recruitment activities; it is a holistic approach to influencing college enrollments.”

(Hosler, D., Creating Effective Enrollment Management Systems, 1986)

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“The offices/functions that would make up an ideal enrollment management scheme include admissions/recruitment, financial aid, student accounts, registration, academic advising, marketing publications, and retention, with key partnerships with campus life, minority affairs, , public relations, institutional research, career planning, and academic affairs”

(Hosler, 1986).

“The MVNU Experience”

Academic

Social

Spiritual

Enrollment Management

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Dr. Bruce Oldham

Vice President for Enrollment Management

Michelle SaighDirector of Student Financial Services

James Smith

Director of Admissions & Recruitment

Judy De VolldAsst Director of Student Accounts

Mel SevernsUniversity Registrar

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