Critical thinking about media media literacy skills all students need
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Critical Thinking About Media: Media Literacy Skills All Students Need. Frank W.Baker media educator [email protected] Media Literacy Clearinghouse http://www.frankwbaker.com. Media literacy 101. What do we want students to know about the media?. Media literacy 101.

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Critical Thinking About Media: Media Literacy Skills All Students Need

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Critical thinking about media media literacy skills all students need

Critical Thinking About Media: Media Literacy Skills All Students Need

Frank W.Baker

media educator

[email protected]

Media Literacy Clearinghouse

http://www.frankwbaker.com


Media literacy 101

Media literacy 101

What do we want students to know about the media?


Media literacy 1011

Media literacy 101

“It would be a breach of our duties as teachers for us to ignore the rhetorical power of visual forms of media in combination with text and sound…the critical media literacy we need to teach must include evaluation of these media, lest our students fail to see, understand, and learn to harness the persuasive power of visual media.”NCTE Resolution on Visual/Media Literacy


Ira ncte standards for the english language arts

IRA/NCTE Standards for the English Language Arts

6. Students apply knowledge of language structure, language conventions, media techniques, figurative language, and genre to create, critique, and discuss print and nonprint texts.

8. Students use a variety of technological and information resources (e.g., libraries, databases, computer networks, video) to gather and synthesize information and to create and communicate knowledge.


Media literacy 1012

Media literacy 101

Conventional: Read --------------- Write

Contemporary: Analyze-------------Produce


Media literacy 1013

Media literacy 101


Media literacy 1014

Media literacy 101

  • 87% of U.S. teens between 12 and 17 years of age use the Internet; just 66% of adults do so;

  • 81% of teen Internet users play games online;

  • 76% get news online;

  • 51% of teen Internet users say they go online on a daily basis;

  • 43% have made purchases online; and

  • 31% use the Internet to get health info

Source: “Teens and Technology: Youth Are Leading the Transition to a Fully Wired and Mobile Nation” (2005) & "Life Online: Teens and Technology and the World to Come," (2006)


Media literacy 1015

Media literacy 101

“Our students are growing up in a world saturated with media messages…yet, they (and their teachers) receive little or no training in the skills of analyzing or re-evaluating these messages, many of which make use of language, moving images, music, sound effects.”Source: R.Hobbs, Journal Adult & Adolescent Literacy, February 2004


Media literacy 1016

Media literacy 101

  • American Association of School Libraries

  • International Reading Association

  • Natl. Board of Prof. Teaching Standards

  • National Council for Teachers of English

  • National Middle School Association

  • Partnership for 21st Century Skills

  • White House Office of National Drug Control Policy


Media literacy 1017

Media literacy 101

What is media literacy?

OR

Why should your students become media literate?


Critical thinking about media media literacy skills all students need

Media literacy is concerned with helping students develop an informed and critical understanding of the nature of mass media, the techniques used by them, and the impact of these techniques. More specifically, it is education that aims to increase the students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products. (Source: Media Literacy Resource Guide, Ministry of Education Ontario, 1997)


What media literacy is

What media literacy is:

  • Set of skills, knowledge, & abilities

  • Awareness of personal media habits

  • Understanding of how media works

  • Appreciation of media’s power/influence

  • Ability to discern; critically question/view

  • How meaning is created in media

  • Healthy skepticism

  • Access to media

  • Ability to produce & create media

video


Media literacy in sc ela

Media literacy in SC ELA


Media literacy in sc ela1

Media literacy in SC ELA

Draft of Revised ELA Standards (2006-2007)Standard 1The student will read and comprehend print and nonprint texts.Standard 7The student will access and use information for a variety of purposes


Media literacy 1018

Media literacy 101

“If video is how we are communicating and persuading in this new century, why aren't more students writing screenplays as part of their schoolwork?“Heidi Hayes Jacob Ed Consultant


Media literacy 1019

Media literacy 101

“Movies, advertisements, and all other visual media are tools teachers need to use and media we must master if we are to maintain our credibility in the coming years.”Jim Burke, fromThe English Teacher’s Companion


Core concepts

Core Concepts

  • All media are constructed

  • Media are constructed using unique languages with their own set of rules

  • Media convey values and points of view

  • Audiences negotiate meaning

  • Media = Power + Profit

    Source: Center for Media Literacy www.medialit.org


All media are constructed

All media are constructed


What is this

What is this?

No, this is a PHOTOGRAPH of a horse.


Media are constructed using unique languages with their own set of rules

Media are constructed using unique languages with their own set of rules

Language of film Camera LightsSound/Music Sets Editing


Media convey values and points of view

Media convey values and points-of-view


Audiences negotiate meaning

Audiences negotiate meaning


Media power profit

Media = Power + Profit

Big 6 MediaFOX (News Corp) NBC (GE) CBS ABC (Disney)CNN (AOL/Time Warner)VIACOM

What are the implications/ramifications if only 6 companies control magazines, newspapers, TV, radio, newspapers, Internet, film, etc.?


Advertiser audience

Advertiser~Audience

This program

is brought to

you by the

sponsor.

You arebrought tothe sponsorby the program.


Critical thinking questions

Critical thinking questions

  • Who produces/pays for media?

  • For what purpose(s) was it made?

  • For which ‘target audience(s)’?

  • What techniques attract attention;increase believability?

  • Who or what is omitted and why?

  • How do we know what it means?

  • Does it contain bias or stereotypes?


Techniques

Techniques


Techniques1

Techniques


Techniques2

Techniques

well known case of the digital creation of a magazine cover featuring a woman who does not exist


Techniques3

Techniques


Techniques4

Techniques


Techniques5

Techniques


Techniques6

Techniques

The box of Oreos was not in the original NBC “Friends:”it was placed there virtually for DVD/syndication exposure


Critical thinking questions1

Critical Thinking Questions

  • Who produces/pays for media?

  • For what purpose(s) was it made?

  • For which ‘target audience(s)’?

  • What techniques attract attention;increase believability?

  • Who or what is omitted and why?

  • How do we know what it means?

  • Does it contain bias or stereotypes?


Applying critical thinking questions to examples

Applying critical thinking questions to examples

Visual Literacy


Languages of tv film

Languages of TV-Film

  • Camera

  • Lights

  • Audio (including music)

  • Post production (editing, SFX)

  • Set design

  • Actors: wardrobe; expression


Deconstructing commercials

Deconstructing Commercials

  • Half of the room watches

    the other half closes their eyes

  • Make a list of what you heard/saw

  • Cell phone commercial

  • Script


The language of film

The Language of film

To Kill A MockingbirdOpening credits (symbolism)The Pocket WatchA Sound In The Night (fear)

Tuck Everlastingwoods scene (music)


Tobacco advertising

Tobacco advertising

Activity


Critical thinking about media media literacy skills all students need

Critical Thinking About Media: Media Literacy Skills All Students Need

Frank Baker

media educator

[email protected]

Media Literacy Clearinghouse

http://www.frankwbaker.com


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