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Discovery Day. Experience the advantages of owning a Realty Executives franchise. Benefits . Family owned & operated since its inception. Decisions are people-based – not based on the demands of Wall Street. An environment focused

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Discovery day

Discovery Day

Experience the advantages

of owning a Realty Executives

franchise.


Discovery day

Benefits ...

Family owned & operated

since its inception

Decisions are people-based

– not based on the demands of Wall Street

An environment focused

on you – and your success

A Strong History...

Keeps you in control of your business

• Challenged the

traditional real estate

model that kept

Realtors® from

exercising and

benefiting from their

full value

• Innovative approach

created the first

Realtor® focused

environment

• Helped Realtors®

maximize their

income by earning

100% of their

commission and by

only paying their

share of expenses

• This environment

was naturally

attractive to the

best talent

Site Map


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Our brand promise and the pillars that support it are

the heart of our company.

They are our guiding principles and keep Realty Executives focused on supporting and promoting the

success of our Franchisees

and their Executives.

Our Brand Pillars:

• Innovative, Entrepreneurial Spirit

• Trusted and Effective Advocate

• Uniquely Personalized Experience

• Connected, Caring Family

Our Brand Promise

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System for Success – Building Your Asset

Protected Territories

• Realty Executives protects each Franchisee by providing them with exclusive market

territories

• There are only two “real” values to a real estate company

• Agents

• Inventory

No Renewal Fees

• Once you pay for a franchise, you won’t be paying for that privilege over and over again

• 5-year terms

No Additional

Initial Franchise Fees for Additional Offices

• 100% Commissions plans available

• Offers Executives a menu for transitional pay plans

• You can open as many offices as you wish within your territory

Flat Fee Structure

• Executives and Brokers have incredible flexibility in choosing a fee structure that fits best with their business

• Helps Franchise owners to recruit top talent in their market

• Maximize Broker and Executive profitability

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System for Success – Building Your Asset

Unmatched Support

• Our service & sales support is provided by Regional Developers who have a vested interest in your success

• Provides Executives with the latest technologies, tools and marketing programs at all levels of our organization – at the International, National, Regional, Broker AND Executive levels

Promote As You Wish

• Freedom to be creative with advertising and promotions

• Keep the majority of advertising dollars close to home at the regional and office level where they are most impactful to the Executives and their customers

Share the Knowledge

• Conventions and symposiums across the system where attendees gather to learn from

internationally-known speakers, share formulas for success and receive recognition

• Aggregate and share best practices in a collaborative environment

Safeguard Integrity

• Avoid tarnishing professional image by pressuring Executives to sell products or services unrelated to the real estate transaction

• Our most valuable asset is the integrity of our Executives

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4 -Tier Support System

• Our system is designed to support Franchisees and Executives with the right leadership, resources and powerful tools –

at each and every level of our organization.

• This bottom-up approach provides keys to success in strategically defined key areas – which are then created & customized for each level and integrated at each level to achieve maximum results.

Benefits ...

This cohesive, integrated approach and effectiveness at all levels:

• Assures that each end every member of our company is supported

• Builds upon each other to multiply and

provide exponential results.

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International Support

At Realty Executives International, our staff exists for one purpose: to provide service and support to our Franchisees and their team of Executives.

As a family owned and operated company, Realty Executives benefits from having the flexibility to quickly respond to changes in the marketplace and an empowered staff that shares a passion for the brand.

Working closely with our Regional Developer network, the International team is dedicated to providing services like marketing solutions, recruiting coaching, business planning expertise and more to help ensure our customers’ success.  We closely monitor industry and technology trends so that Realty Executives can remain on the leading edge of the real estate franchising business.

Whether it’s help with email or website questions or assistance developing a local marketing plan, your support system at International is only a telephone call away. 

We know that our success is based on your success.

The Realty Executives International

Corporate Team

Rich Rector

President

Franchise Development and Relations

Bryan Brooks

Executive Director of Franchise Development

Communications and Education

Stephanie Gross

Executive Director of Professional Development & Growth

Marissa Leon

Director of Communications & Events

Legal

Jane Stegall

Senior Paralegal

Marketing - Brand Architects, LLC

Todd Sumney

Vice President of Marketing and President of Brand Architects, LLC

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Benefits ...

Help with:

• RE: connect and all its components

• RE: executive access

• RE: mobile connect

• RE: web connect

• Setting up your “YOU page”

• Website assistance and training

• Assistance with Social Media

• And more…

Marketing Services Associate (MSA) Support

Your Realty Executives International Marketing Services Associate (MSA) understands real estate marketing and is trained to assist you in your marketing efforts. Extremely knowledgeable about each and every tool, service and marketing program that we offer, you will receive training and information – so you and your Executives can then do it on your own.

Regularly scheduled webinars are offered and online handbooks are available to help further your success in the real estate market.

Consider your International MSA as an “in-house” marketing expert to help and support you with your marketing.

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Name

Title

Name

Title

Name

Title

Name

Title

NOTE:

PLEASE CUSTOMIZE FOR YOUR REGION

Regional Ownership & Support

At Realty Executives International, our staff exists for one purpose:  to provide service and support to our franchisees.

As a family owned and operated company, Realty Executives

benefits from having the flexibility to quickly respond to changes

in the marketplace and an empowered staff that shares a passion

for the brand. 

Working closely with our Regional Developer network, the International team is dedicated to providing services like marketing solutions, recruiting coaching, business planning expertise and more to help ensure our customers’ success.  We closely monitor industry and technology trends so that Realty Executives can remain on the leading edge of the real estate franchising business.

Whether it’s help with email or website questions or assistance developing a local marketing plan, your support system at International is only a telephone call away.  We know that our success is based on your success.

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“GROUP PHOTO” Info

Re-size font size if needed.

NOTE:

PLEASE CUSTOMIZE FOR YOUR REGION

Regional Ownership & Support

At Realty Executives International, our staff existsfor one purpose:  to provide service and support to our franchisees.

As a family owned and operated company, Realty Executives

benefits from having the flexibility to quickly respond to changes

in the marketplace and an empowered staff that shares a passion

for the brand. 

Working closely with our Regional Developer network, the International team is dedicated to providing services like marketing solutions, recruiting coaching, business planning expertise and more to help ensure our customers’ success.  We closely monitor industry and technology trends so that Realty Executives can remain on the leading edge of the real estate franchising business.

Whether it’s help with email or website questions or assistance developing a local marketing plan, your support system at International is only a telephone call away.  We know that our success is based on your success.

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NOTE:

PLEASE CUSTOMIZE FOR YOUR REGION

Regional Leadership

Realty Executives has major prominence in our own Illinois Association of Realtors® through a strong history of involvement, support, sponsorship and advertising over many years. This keeps our company name and awareness in the news and in front of the consumer – and in front of our partners and fellow professionals in the industry – all of which benefits our Executives and their Broker/Owners. 

Our involvement includes Broker/Owners and Executives serving on committees, holding association offices and membership positions.

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NOTE:

PLEASE CUSTOMIZE FOR YOUR REGION

Local Charities & Community Involvement

At Realty Executives, we are committed to community involvement and are proud to be affiliated with many local

charities. Most notably, our Homes-from-the-Heart program with Habitat for Humanity has donated millions of dollars

and has built new homes for those in need all over North America. In addition, organizations such as the Make-A-Wish®

Foundation, the American Cancer Society, and other local charities have all been recipients of support and generous

giving from our Executives – nationally and here in our own local region. We are forever grateful and so proud to be

able to help so many in our communities.

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Benefits ...

Concise and easy-to-use

compilation of best practices

from over 700 Franchisees

throughout our system

Specific actionable steps make this system easy to execute and replicate

Proprietary Recruiting System

Filling Your Office With Top-Quality Executives

Proprietary Recruiting System includes:

• Step-by-step training manual

• 6-step recruiting process

• Catalog of lead generating marketing materials & instructions

• Impressive recruiting presentation kit (PowerPoint version available)

• Templates to customize your presentation to your business

Realty Executives provides its Franchisees with a proprietary recruiting

system – built from the

best practices of over

700 Franchisees.

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Benefits ...

Increased lead opportunities

for our Executives, Brokers

and Franchisees

Efficient, informative

searches for your customers

Quick and accurate

dissemination of information

International Website

The strategy behind RealtyExecutives.com is based on our understanding that to be truly effective, technology needs to drive traffic and awareness not only to Executives’ listings, but to Executives themselves. That’s why we’ve created the consumer-focused Realty Executives International website featuring a multi-MLS property search, individual listing pages and a new complementary public profile page for all Executives -- called the

“You Page”. The “You Page” is designed specifically to optimize the organic search ranking for the Franchise –

and specifically for the Executive.

The Realty Executives International website is also the site where you and your team of Executives can log into Executive Access -- Realty Executives’ secure portal to our proprietary business tools & technology.

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Benefits ...

Increased lead opportunities

for our Executives, Brokers

and Franchisees

Efficient, informative

searches for your customers

Quick and accurate

dissemination of information

Regional Website

• Home listings & maps

• Locations & contact information

• Office & Executive information

• Buyer/Seller resources & links

• Relocation assistance & information

• Company history & information

• Press coverage & industry news

• YouTube video links

and advertisements

• Franchise information

• Executive Access – Realty Executives’ secure Executive portal

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Realty Executives equips our Franchisees, Brokers and Executives with all the materials, tools, technology and resources that they need to succeed.

RE: connectTM is a suite of tools,

all within one easy-to-use dashboard, designed to help you connect with – and manage – your prospects and contacts. When you login to the

RE: connectTM dashboard, you’ll find;

RE: executive accessTM,

RE: web connectTM,

RE: mobile connectTM,

And – coming soon – our lead manager

RE: customer connectTM.

In order to stay at the forefront of cutting-edge marketing technologies, Realty Executives International continually develops state-of-the-art business tools and resources.

From the state-of-the-art RE: connectTM— which allows you to streamline your business — to the Print Marketing Center, Complete Marketing Suite with advanced Customer Relationship Marketing System technologies, SEO-enriched RealtyExecutives.com website, branded email account, PR resources, as well as your Marketing Services Associate (MSA), you will run circles around your competitors as you work on your business, not in it.

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Benefits ...

24-hour access to

information, resources

and special programs

One-button access to

technology tools and

partner websites

Rotating home-page content

keeps you up-to-date on

communications from

Realty Executives International

RE: executive accessTM is our proprietary, FREE Executive toolbox of resources, information, tools and programs designed to maximize you and your team’s success – accessible anytime and from anywhere.

When you login to RE: executive accessTM, you have access to:

• Your YOU Profile and Referral Profile

• Executive Resources

• Your Referral Network

• Video Tutorial Center

• Online Education

• Training & Education Center

• Online webinar calendar

• Industry & Regional Meeting Information

• KnowledgePoint™ Online Learning

& Sharing Library

• Free Marketing Downloads: Branded Ad

Templates, Graphics, Logos and more

• Free Branded Listing Presentations

in PowerPoint and Keynote for iPad

• Free Branded Materials For Download

• Free Business Planning Materials &

Worksheets

• GrassRoots PR – Public Relations Portal

• Registered Supplier Search Matrix

• Access to Preferred Partners & Special

Discount Programs

• Professional Development Services

• Company & Industry Information and Updates

... And More!

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Benefits ...

Easy-to-use console

Build a web presence on a customizable blogging platform

Customers search multiple MLS’s right from

The Executive’s website

RE: web connectTM helps the Executive build a web presence on a customizable blogging platform while giving customers the ability to search multiple MLS’s right from the Executive’s website.

• Executive Website

• Multi-MLS Property Search

• Huge SEO Indexed Page Count

• Website Management Console

• Referral Network

• Lead Capture

• WordPress Blog Platform

• Social Media Bookmarking

& Sharing

• Widget Library

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Benefits ...

State-of-the-art mobile marketing technology

Connects the consumer to relevant listing information using simple text, voice or smartphone scanning technology

The Executive automatically receives the lead information – all they have to do is follow up!

RE: mobile connectTM immediately connects the consumer to all the relevant information for any real estate listing through simple text, voice or scanning with smartphone technology.

• Voice/Call Information

Distribution

• Text Information Distribution

• Tag Information Distribution

• Auto Lead Capture

• Voice/Text/Tag Management

Console

• Virtual Tour Builder

• Automated YouTube Tour

Uploader

• Outbound Mobile Drip Marketing

• SmartSignTM Riders & Hangers

• Unlimited Tag Creation

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RE: customer connectTM will be the one-stop platform for

leads and lead-management,

customer search activity and drip marketing –

all from from various lead sources.

Coming Soon!

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Access to a large library of

customizable Realty

Executives branded items

Easy to use and effective

Executive Edge Print Marketing Center

An online print marketing system where you’ll find hundreds of personal marketing items that can easily be customized and sent to print – business cards, listing flyers, postcards, letterhead and more.

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Executive Edge Complete Marketing Suite

Need more than an online print center? This complete, private-labeled, customer relationship marketing product is designed to help manage contacts and regularly market a sphere of influence online. More than 3,000 templates are available – many of them exclusively branded for Realty Executives.

Includes postcards, business cards, listing flyers, listing presentations,

email promotions and more.

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Benefits ...

Brand Architects can...

• Create custom and specialized advertising campaigns

• Provide you with full-service

marketing agency capabilities

including graphic design,

production coordination,

and more

• Provide highly competitive

pricing for your advertising

and marketing needs

In-House, Full-Service Ad Agency

Realty Executives International supports its Regional Developers, Franchisees and Executives

by providing access to its very own full-service, in-house, advertising, marketing and graphic design firm.

For years, the leadership of Brand Architects has been designing and implementing effective marketing and branding projects for Realty Executives International and its Franchisees. With a singular focus – the Realty Executives brand – this innovative team

can help you leverage your brand locally, and at a competitive price.

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Benefits ...

Automatically enrolled as a

member – just by being an

Executive

Provides complete, inbound

and/or outbound referral

services worldwide

Will completely manage

the referral for you

Allows you to increase your

business reach, open new

opportunities and provide the

ability to build valuable

business relationships

Referral Network

Realty Executives Referral Service is an excellent alternative to placing a referral directly, enabling the Franchise to increase income and strengthen the business by extending personal networks across town, across the country or around the world.

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Executive Referral Directory

Gold $249.00/year

A Gold Listing includes:

• Priority listing at the TOP of all search results in rotation with other GOLD package subscribers

• 1” X 8” customized listing area to enter your own personalized message

• The ability to upload a photo of your choice

• A two-line, bold, eye-catching heading

• Complete searchable listing of your contact information, designations, interests, areas of professional

expertise and office address information

• A live e-mail and web site link

Silver $149.00/year

A Silver Listing includes:

• Listing displayed immediately following

GOLD subscribers in rotation with other SILVER package subscribers

• 1” X 8” customized listing area to enter your own personalized message

• The ability to upload a photo of your choice.

• A one-line, eye-catching heading.

• Complete searchable listing of your contact information, designations, interests, areas of professional expertise and office address information

• A live e-mail and web site link

Bronze $49.00/year

A Bronze Listing includes:

• Listing displayed immediately following GOLD and SILVER subscribers in rotation with other BRONZE package subscribers

• 1” X 8” customized listing area to enter your own personalized message

• Complete searchable listing of your contact information, designations, interests, areas of professional expertise and office address information

• A live email link

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Benefits ...

Realty Executives International’s

broad reach and global community network enable you to connect with other Franchisees, share best practices and access

help from around the world

Referrals

Larger footprint – advantage

in listing presentations

Our Global Network

More Economies of Scales

Explosive growth has led to our increasing presence throughout North America and the world – yielding tremendous opportunities for our Franchisees, Brokers and Executives.

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Benefits ...

This user-friendly application

is free for you to use and

provides press release

templates about a variety

of topics including:

• New office opening

• New Executive joins company

• Awards

• Convention/Conference

attendance

• Community involvement

Put this tool to work for you

and you will see an increase

in positive local publicity which

will further enhance the

growth of your business.

GrassRoots PR

GrassRoots PR is an innovative online application that enables you, the

Broker/Owner, to create and distribute press releases to

a customized list of your local media.

Regular online and in-person training sessions are held throughout the year by our Realty Executives Communications Department and Regional Team.

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Benefits ...

Realty Executives hosts a

number of annual events to further your personal

development, including;

• Broker-Owner Meetings

• Mega-Broker Meetings

• One-on-One training

• Summit

• Regional Meetings

• Broker Meetings

• Franchise Training

• Relocation Training

Professional Development

No matter what stage you are at in your real estate career, we give you multiple avenues to better yourself, develop new and improved skills, or learn from those around you. Our Meetings Department continually provides meetings, events and training for you and your Executives. Periodic regional meetings and conferences will provide a forum for the free exchange of ideas and a platform to help keep you up-to-date with your colleagues throughout the system.

Brokers and Executives alike will enjoy learning what is working for

their peers throughout the world!

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Benefits ...

Franchise Training is a fun way to meet fellow Franchisees

from around the world,

share insight and expand your network.

Franchise Training

Franchise Training

provides training for running your business:

• Office set up

• Accounting

• Marketing

• Recruiting

• Referrals/Relocation

• Competitive

Intelligence

• Networking with

fellow Franchisees

• At Corporate Office

• Comprehensive five-day training session

• Held quarterly in Phoenix, Arizona, USA.

• Two attendees included with Initial Franchise

purchase

• $495 for each additional attendee

• Designed to immerse you in all of our tools &

systems and to help you effectively run your

Realty Executives franchise.

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Benefits ...

An aggressively leveraged

national Institutional

Marketing budget enables us to reach the most consumers

and Realtors® as possible.

Institutional Marketing

The Realty Executives International Marketing & Advertising Department creates and produces imaginative andcompelling branded advertising campaigns for industry publications like REALTOR®and Real Estatemagazine.

News marketing, outdoor, internet and print advertising is conducted on your behalf through the Realty Executives International Institutional Marketing Fund. Our goal to shift advertising to be more “Executive-centric” is evidenced by the advertising efforts shown in the following slides. In addition, major branding campaigns continue to grow the brand awareness of Realty Executives.

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National Advertisements

Marketing is all about creating perceived value.

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Local Advertisements

The Realty Executives brand creates perceived

value for our Franchisees and their Executives.

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Billboards

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Benefits ...

Executives’ names are

prominently displayed on

property signage, resulting in

more double-sided deals

Signs, Logos & Other Branding

There is no greater sales tool than a brand that stands for integrity,

character, trust and experience. The Realty Executives brand resonates trust,

and increases the effectiveness of our Executives.

Our Executives benefit from this reputation of excellence.

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Benefits ...

Marketing of existing loan

programs designed for teachers

Creates new business for

you and your Executives

Creates new business for your

mortgage and title affiliates

Niche Marketing – HOMEWORKS™

Creates new press opportunities

Teachers want to buy homes near their work, but generally can’t because of income

constraints.

They are generally unaware of the loan programs available to

them.

Realty Executives developed the HOMEWORKS™ Program

to help teachers find

housing in the community

where they teach.

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Benefits ...

Advertising, marketing

and web templates for

luxury listings

Access to upscale

signage to match

listings

Luxury Marketing

Marketing luxury properties is indeed a specialty embraced by many of our

top-producing associates. Your Executives can differentiate their luxury listings within the marketplace and capitalize on this lucrative niche market.

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Keeping you and your

customers informed

Corporate Communications –

Communicating effectively with our Franchisees is, and always will be, a top priority at Realty Executives International. That’s why we’re dedicated to providing you with the most relevant and current information about our products, services, programs, training opportunities, events and breaking news announcements. Our corporate communications team coordinates the distribution of regular communications to ensure you are always “in the know” about what’s going on within our expansive company.

For more information about our internal and external communications programs contact our Communications Department

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Broker Events

Regional Meetings

The senior management team of

Realty Executives International regularly attends local regional meetings and Broker-Owner meetings. This provides you and other Franchisees the opportunity to

meet and interact face to face with International management to discuss issues pertaining to you and your Executives.

Your International support staff is committed to developing each person – at every level – within our system. By attending these meetings, we can provide each attendee with practical and tactical ways to help them and their Executives increase efficiency and productivity for their respective businesses.

Semi-Annual Mega-

Owner Meetings

Realty Executives recognizes and understands that Mega-Brokers have unique needs and concerns, as do their robust offices of Executives. Mega-Brokers – defined as 100+ Executives – should be acknowledged in their separate category as their needs are unique. As with other Broker/Owners, we cultivate the sharing of ideas and experiences to take back to their office and Executives.

Distributed Network Events

Realty Executives facilitates collaboration

and the sharing of best practices through

distributed network events on key segments of our business, including,

but not limited to:

• Marketing Directors

• Business Managers

• Recruiting Experts

• Relocation & Referral

• Public Relations

• Training

• and Technology

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Regional Events

Regional Training Meetings

At regional training meetings, Regional

Developers gather together Executives,

Brokers and Franchisees for two reasons:

• Provide news and information

regarding national, regional and local

real estate

• Provide hands-on training for products,

tools and services for new or updated

initiatives

As we all know, the real estate industry moves at a much faster pace than it used to, in part, due to the rapid growth and advancements in the information and technology sectors. Because of this, Regional Developers find it imperative to congregate and keep their community of Executives and Broker/Owners consistently informed.

Broker-

Level Training Meetings

At Broker-specific training meetings, Regional Developers keep focused on providing training and education for the leader of each office – you – the Broker/Owner. You want to keep the Executives doing what they do best – developing and representing real estate sales transactions. Meanwhile, the Regional Developer takes the opportunity to provide you with valuable information to take back to your office

One-on-One Training

On occasion your International support team will travel to specific offices and train you and your entire team. Whether that be on new initiatives or existing programs, there are always enhancements to keep you in-the-know. Some of the topics for that one-on-one training often includes:

• RE: connect & Technology Tools

• Executive Edge

• Executive KnowledgePoint

• Communications & Public Relations

• Marketing & Advertising

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Benefits ...

The GoodNewsLetter keeps

Franchisees informed

with new and exciting

developments within

Realty Executives International.

Subsequently, Brokers

pass this communication

on to their Executives – empowering them

through information.

GoodNews Letter

The GoodNews Letter includes important information such as:

• Company statistics

• Awards updates and information

• Upcoming events and meetings

• Information about Realty Executives programs

• Book reviews

• Quick links to resources

• New and exclusive products and programs

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Benefits ...

• There are no participation

requirements and NO COBRA issues

• Each participant chooses

the benefits best suited for

their needs

• Many affordable options

– from prescription-only

coverage to full-service with dental included

• Accessible

• Portable

Benefit Protect

The insurance coverage you want – and need

Easy | Affordable | Accessible | Customized | Major Medical | Limited Medical Disability Insurance | Prescription Drug Insurance

Critical Illness Insurance | Accident Insurance I Life Insurance | Dental Insurance

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Benefits ...

Guaranteed to be recognized

& commented on

An amount equal to .02% of

all charges are rebated back to the Realty Executives

Institutional Marketing fund

and will be used to further build further brand awareness

Credit Card Program

With the Realty Executives VISA Signature credit card with WorldPoints Rewards from Bank of America, experience unprecedented rewards and features:

• No annual fee and competitive low rates

• Earn one point for every $1 in net retail purchases

• A world-class rewards program that lets you earn an unlimited number of points, redeemable for: travel on major U.S. airlines with no blackout dates; cash rewards; brand-name merchandise from

Sony®, Bose®, KitchenAid®, Waterford®, Nikon®, Callaway® and other leading companies; gift cards from top retailers

(some restrictions may apply)

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Realty Executives International has developed relationships with external companies that have invested in creating branded and customized tools and services for Realty Executives. These companies work directly with Realty Executives International to develop cutting edge solutions in a number of areas including electronic Client Relationship Management,

on-demand printing, and branded home protection plans. Our Alliance Partners also help to support the ongoing education and marketing efforts of Realty Executives International so that we can continually provide you with the best tools to help you grow your real estate business.

Alliances

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Realty Executives International has negotiated discounts to save you money throughout the year! These discount programs feature exclusive savings for our Executives from communications providers, hotels, car rental services, shipping companies, business supply retailers, and more!

Discount Programs

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One of the advantages of affiliation with a large, international company is increased buying power, as exemplified by our Registered Supplier Program. These preferred vendors, many of whom offer special pricing or programs for Realty Executives associates, meet strict corporate criteria for quality assurance in their innovative products and services.

The extensive Registered Supplier matrix is available on Executive Access.

Registered Suppliers

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Experience the advantages

of owning a Realty Executives

franchise.

Next Step…

Complete the Franchise Application


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