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Corporate Social Responsibility: what does it mean to business? 企业社会责任 – 含义及重要性

Corporate Social Responsibility: what does it mean to business? 企业社会责任 – 含义及重要性. New Ventures, October 21, 2004 Nick Wood 吴凌康. CSR means to business 企业社会责任的含义.

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Corporate Social Responsibility: what does it mean to business? 企业社会责任 – 含义及重要性

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  1. Corporate Social Responsibility:what does it mean to business? 企业社会责任 – 含义及重要性 New Ventures, October 21, 2004 Nick Wood 吴凌康

  2. CSR means to business企业社会责任的含义 “Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs.” World Commission on Environment & Development，1987 “可持续发展的定义是, 满足当代的需要, 但不损害未来世代满足他们需要的能力。”-- 世界环境和发展大会，1987年 “What is needed is a new era of economic growth ... that is socially and environmentally sustainable.” “我们需要的是社会和环境都可持续的经济增长的新纪元。” Gro Harem Brundtland

  3. CSR means to business企业社会责任的含义 • not philanthropy 不是慈善行为 • not public relations不是公共关系 • good management 良好的管理 • reaping opportunities获得机会

  4. SUSTAINABLEDEVELOPMENT可持续发展 Economic 经济 Environmental 环境 Social 社会 CSR means to business企业社会责任的含义

  5. rest of world世界其它地区 Asia-Pacific (incl. South Asia) 亚太区(包括南亚） Asian energy challenges primary energy demand 1980-2020亚洲的能源挑战 主要能源需求　1980－2020 Exajoules 1015焦耳 800 600 400 200 0 1980 2000 2020 2020 = higher of Shell scenarios 2020 = 壳牌预测的高位值

  6. Being transparent 公开透明

  7. Social responsibility 社会责任 • Social impact management 社会影响管理 • Social investment 社会投资 • A global social contribution 全球性的社会贡献 • Clean energies 洁净的能源产品

  8. The CSPC petrochemicals project 中海壳牌石化项目 • The largest Chinese-foreign joint venture in PRC • 迄今为止中国最大的中外合资企业 • USD 4.3 billion project 项目投资额为43亿美元 • 50:50 Shell and CNOOC 壳牌和中海油各占股50% • World scale petrochemicals plant 世界规模的石化厂 • - 800,000 tpa ethylene cracker 年产80万吨的乙烯裂解装置 • - styrene monomer, propylene oxide plants苯乙烯单体, 环氧丙烷装置 • - Mono-ethylene glycol, polypropylene plants乙二醇, 聚丙烯装置 • - Low/high density polyethylene plants 低/高密度聚乙烯装置 • Start-up in 2005 2005年投产 • - JV formed end 2000 2000底合营公司成立 • - Final Investment decision 1 November 2002 2002年11月1日做出最终投资决定 • - Full construction early 2003 2003年初全面开工

  9. after. . . 之后…… Before. . . 之前…… Nanhai: villagers resettled to new housing 南海:村民动迁至新房

  10. West-East Pipeline project 西气东输项目

  11. UNDP-led social survey West-East Pipeline project 西气东输管道项目中UNDP 主持的社会调查报告

  12. Biomass project in Yunnan: Shell Foundation 云南的生物质能项目 壳牌基金会

  13. China energy growth with use of gas rising … 中国能源需求增长，天然气使用量增加 bln m3 Natural Gas Equivalent bln m3 Natural Gas Equivalent 十亿立方米天然气当量 3000 3000 Other 其它 Other 2500 2500 2000 2000 Coal 煤 Coal 1500 1500 Oil Oil 石油 1000 1000 500 500 Gas Gas 天然气 1990 1990 1995 1995 2000 2000 2005 2005 2010 2010 2015 2015

  14. SMDS plant，Sarawak 中间馏份油合成装置(气变油)， 沙捞越 Shanghai trial 上海 Turning gas into cleaner fuel 将天然气转化成更清洁的燃油

  15. Coal gasification in Hunan 在湖南的煤气化项目

  16. Xinjiang: Solar power for nomads 新疆：为游牧民族提供太阳能电力

  17. Social responsibility - the business case社会责任 – 商业案例 • attract talent 吸引人才 • pursue eco-efficiency 追求生态效率 • manage risks 管理风险 • position portfolios定位产品 • promote innovation 推广创新 • increase customer loyalty增加客户忠诚度 • build trusted reputation建设可信的声誉

  18. www.shell.com

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