Communication on climate change in the netherlands
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Communication on climate change in the Netherlands. Greening of Industry, Cardiff, 2-5 July 2006 Dr. Judith E.M. Klostermann Wageningen University, The Netherlands. Contents:. Introduction CCSP programme CCSP communication strategy Assessing climate communication Who are communicating?

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Communication on climate change in the netherlands

Communication on climate change in the Netherlands

Greening of Industry, Cardiff, 2-5 July 2006

Dr. Judith E.M. Klostermann

Wageningen University, The Netherlands


Contents

Contents:

  • Introduction CCSP programme

  • CCSP communication strategy

  • Assessing climate communication

  • Who are communicating?

  • Two arena’s

  • Knowledge levels and needs

  • Media preferences and processes

  • Conclusions: with whom and how?


1 introduction ccsp programme

1. Introduction CCSP programme

  • “There is new and stronger evidence that most of the warming observed over the last 50 years is attributable to human activities” (IPCC, 2001)

  • ‘Climate Changes Spatial Planning’ (CCSP):

    • Research relations between climate change and spatial planning

    • Eg. nature, agriculture, transport, water management

  • 2004 - 2011, 40 million Euros, 30-40 projects

  • Goals

    • strengthen knowledge infrastructure on climate change

    • investigate possibilities for adaptation and mitigation

    • to involve as many stakeholders as possible


2 ccsp communication strategy

C: General public

Education

Figure 1: target groups of the CCSP programme

B: Lower governments

Business

A. Scientists

National governments

NGO’s

2. CCSP communication strategy


3 assessing climate communication

3. Assessing climate communication

Assessment of climate communication in the Netherlands:

  • Communication needs of the target groups

  • Inventory of existing communication activities.

  • Methods:

    • Internet scan

    • Interviews and email questionnaires

    • Documents and magazines

  • Two months


4 who are communicating

4. Who are communicating?


5 two arena s

Knowledge institutes, ministries, politics, NGO’s

Latest scientific results on climate change, including uncertainties

Policy measures they may imply: adaptation to climate change, safety, flooding, and energy policy

Not with citizens or private companies!

Lower governments, citizens, companies, NGO’s and education

Implementation of policy measures: wind energy, bioenergy, water projects, agriculture and which sites for building.

Not about uncertainties

Not with knowledge institutes!

5. Two arena’s


Consequences of two arena s

Consequences of two arena’s:

  • nobody discusses the uncertainties of climate change with citizens

  • This may not be enough for the implementation of local measures

  • Regional and local governments need to inform themselves on complete story including uncertainties


6 knowledge levels and needs

6. Knowledge: levels and needs

  • Three knowledge levels:

    • scientific knowledge

    • professional knowledge

    • lay knowledge

  • Available: sustainable energy, water adaptation

  • Needs: adaptation (16), climate change as such (14), mitigation (11), other (11)


Information needs

Information needs

  • Often two or more themes, sometimes four themes (the whole story)

  • Examples of questions:

    • How should institutional arrangements change in response to climate change?

    • What are the latest facts from climate research?

    • How can farmers adapt to heavy rainfall?

    • What climate policy is possible for production of electricity?


7 media preferences and processes

7. Media preferences and processes

  • Paper media 23

  • Personal contact 19

  • Internet 19

  • Workshops and conferences 9

  • radio/TV 7

  • most of the respondents use many different media


Information processes

Information processes


8 conclusions with whom and how

8. Conclusions: with whom and how?

  • A-circle: Scientific institutions, national governments and NGO’s already strongly involved

  • Need series of media, including articles and reports with in-depth information

  • NGO’s sometimes have a problem with the accessibility of scientific information


Conclusions ii

Conclusions II

  • B-circle: provincial governments, water boards, municipalities and private business: more difficult

  • Not so interested in scientific facts

  • Large differences in information levels

  • Cooperate with national governments and umbrella organizations

  • Personal contact will be one of the most important ways


Conclusions c circle

Conclusions: C-circle

  • C-circle: general public, education: will be even harder

  • Large size of the groups and diversity

  • Cooperate with KNMI, NGO’s and public media

  • Educational institutions, pupils and students: not enough info


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