Responsive Web Design: What's So Important About It and Why

1. Responsive Web Design: What's So Important About It and Why You may have heard that responsive web design is ‘required’ to rank better on search engines. If you’re a business owner with no graphic design background, you’re probably wondering what this term means—and whether you should implement it on your website. So what exactly is responsive design? Here’s the gist: Responsive design ensures that a website loads properly on any screen size, whether on a large laptop or a small smartphone. It automatically adjusts a website’s elements to correspond with the screen size on which it is viewed. The ultimate objective of responsive design is to make it easier for potential customers to use any device to view your content. They don’t have to do any unnecessary and frustrating resizing, zooming, panning, or scrolling. They see your website as it should be and can find what they need right away.

2. With ​responsive web design​, you also eliminate the need to create multiple websites for different screen sizes, such as a dedicated mobile version of your site. All you need is one responsive website that can automatically scale up or down to coordinate with the device the visitor is using. How can it help your business? 1. Sell more If you are serious about succeeding in a saturated online market, then you need to cater to a multi-screen society. Your potential customers are out there using different devices, and they expect your website to load properly on whatever gadget they are using. You have to make your website viewable on all devices if you want to cast your net wider and drive more sales. 2. Improve your search rankings

3. Additionally, Google considers mobile-friendliness as a major ranking factor. This gives responsive sites an edge over those that are stuck in the past. If your goal is to appear on the first page of Google’s search results then responsive design is a great investment. It can really boost your rankings when combined with other SEO factors. 3. Save money in the long run Maintaining separate websites for your desktop and mobile audiences can quickly get expensive. The responsive design saves you money because it eliminates the costs of paying for two (or more) websites. A one-time investment allows you to cater to all visitors and all types of devices. 4. Easier management Having a responsive website allows you to make changes easily and quickly. There’s no need to make changes on two separate websites and make sure that they match. Need to upload a new product, change the price of an item, or fix a typo? Do it once and you’re done. 5. Make your customers happy A responsive website can improve user experience—and this can have a profound effect on customer engagement. When people like your website, it’s easier to convince them to buy, call, or come back.

4. Here’s the thing: An outdated website that doesn’t load properly on different screens looks unprofessional. It is hurting the credibility and overall image of your brand. Talk to ​Animink today for responsive design solutions that can be fully customized based on your requirements and your budget. If you would like to speak with one of our responsive web design specialists, call 704.992.2027.