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Alert mindset in the active space – the science. DR AMANDA ELLISON Senior lecturer at Durham University (Psychology department) Author of \'Getting your head around the brain\'. How do we really feel outdoors?. How do we really feel outdoors?.

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alert mindset in the active space the science

Alert mindsetin the active space – the science

DR AMANDA ELLISON

Senior lecturer at Durham University (Psychology department)

Author of \'Getting your head around the brain\'

how do we really feel outdoors
How do we really feel outdoors?

How do we really feel outdoors?

  • Existing work and common sense both suggest that the out of home ad viewer is in a more alert mind-set
  • Today is about a new scientific approach used to prove this theory
what did we do
What did we do?

Recording over a day /

approximately 7 hours

james
James

CENSORED

conclusions
Conclusions
  • We really are different outdoors
  • …more alert, upbeat and energised
  • …more responsive to stimulus
  • …brains are working harder
  • So what does that mean for advertising…
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