slide1
Download
Skip this Video
Download Presentation
Competition

Loading in 2 Seconds...

play fullscreen
1 / 5

Competition - PowerPoint PPT Presentation


  • 191 Views
  • Uploaded on

Competition. Competition – the rivalry between two or more firms in an industry / market (attempting to attract customers to their product). Competitiveness – the characteristics of a business which allow it to effectively compete / attract customers from its rivals.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Competition' - bob


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

Competition

Competition – the rivalry between two or more firms in an industry / market (attempting to attract customers to their product).

Competitiveness – the characteristics of a business which allow it to effectively compete / attract customers from its rivals.

market structure level of competition1
Market Structure (Level of Competition)
  • Competitive
  • Oligopoly
  • Monopoly

(see p.255-256)

market structure the marketing mix
Market Structure & the Marketing Mix

The level of competition in the market is a major influence upon the firms marketing decisions and will have an influence on each element of the marketing mix.

(See p.256-257)

improving competitiveness
Improving Competitiveness
  • An individual business might not be able to influence the level of competition in the market, but they can attempt to improve their own competitiveness against their rivals.
  • This can be done by using both:
  • Marketing methods
  • Non Marketing methods
  • (see p.258-259 + extra notes + extension reading)
ad