The fuzzy front end of Innovation. Transforming Ideas into Profits September 26 th , 2009. Nancy MacCreery Panelists: Mike Londo and Shimon Shmueli. appreciates our sponsors very much. _____________________________________________________________________. Why we are here.
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The fuzzy front end of Innovation
Transforming Ideas into Profits
September 26th, 2009
Panelists: Mike Londo and Shimon Shmueli
appreciates our sponsors very much
Objective: Insights into innovation process
Founder of Touch360, a product design and innovation firm,
Worldwide marketing manager of ThinkPad consumer products.
Inventor of the USB Flash Drive. Visionary, founder and CTO of KeyNetica, which is now part of San Disk
Speaker / lecturer
Holds six patents
Innovating for the last 25 years
Developed and commercialized new products ranging from carbonless copier paper to sound enabled school products
Published / presented internationally
Marketing professional with innovative focus
Background in process and product innovations
Worked on product innovation teams, led brainstorming sessions, and formulated processes to create concepts, names and branding
Gain competitive advantage
What is needed? (what do they need?)
What can we do with this? (technology or new discovery)
Is this the most effective way? (process innovations)
Do we really need this?
Can we make it sustainable?
Business Model – changes in the way you do business (Apple, Dell, IKEA, Intel)
Process – changes in the way you make, deliver or handle business processes (Wal-Mart, Toyota)
Product -- product or service change
Innovation Starts Here
PICK BEST APPLICATION
Basic Value proposition:
What it does to whom; solving what problem?
Starting with need or technology
What does it do?
What problem does it solve?
What else can it do?
Who else can use it?
What do we do with this?
Where can we use this?
Where else can this be used?
Who would use this?
What are attractive applications?
Is there a market or would we have to create one?
Can we make it, can it be made?
Questions and Examples