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Richard Lewis: When Cultures Collide: Leading across Cultures

Richard Lewis: When Cultures Collide: Leading across Cultures. 3. Categorizing Cultures. Categorizing cultures. Richard Lewis’ professional background T he main aspects of the Lewis model Give examples of strongly L-A, M-A and R cultures .

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Richard Lewis: When Cultures Collide: Leading across Cultures

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  1. Richard Lewis:When Cultures Collide: Leading across Cultures 3. Categorizing Cultures

  2. Categorizing cultures • Richard Lewis’ professionalbackground • The mainaspectsofthe Lewis model • Giveexamplesofstrongly L-A, M-A and R cultures. • How does the author’s colour coding underscore his main points? • According to Richard Lewis, why is it necessary to categorize cultures?

  3. The Lewis Model • Study pages 8-9 in the Compendium (= handout) and pick out 10-15 traits about each of the three types of cultures that you think distinguish the different categories from each other. • How doesMr Lewis explainsomeofthe regional variationswithinthe linear/multi-activecategories? • Howdoes he categorizetheSwedish, British and Finnishcultures? • Discuss his placementoftheculturesof India, Canada and Belgium.

  4. Intercategorycomparisons • According to Mr Lewis, how do membersofthethreemaincategoriesinteractwithoneanother? • Explainwhat is meant by ”the relative positioningofeachculture”. Howdoestheauthordefendthejuxtapositionofsuchhighlydifferentcultures as Italy and Russia? • In whatwayscan a LMR Personal Cultural Profileassessment be helpful?

  5. Fine-TuningCategorization • Whatotherfactorsareimportantwhenassessing a person’sculturalprofile? • To whatextent has globalizationhad an effectonthecategorizationofcultures? • WhatdoesMr Lewis mean by theexpression ”cultural hybrids”? • The authoralsoclassifiesculturesaccording to thewaytheygatherinformation. Explain.

  6. Evaluationofthe Lewis Model • On page 42 in his book (page17 in theCompendium), Richard Lewis outlinestheadvantagesof his model. Whatare his mainpoints? • Do youseeanydisadvantagesofthiskindofculturalcategorization? (Whatareyourreactions to thestoriesabout Sven and Antonio playing tennis and theGerman and French touristsvisiting an aviary in South Africa?)

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