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Lead the Smart Race

Lead the Smart Race. LG Optimus. Smart Phone Category Name. LG Optimus is the optimal choice for a versatile smart phone that transforms to become whatever you want through advanced technology and unlimited applications. ‘Optimus’ is Latin for ‘best’ Representing smart phones

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Lead the Smart Race

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  1. Lead the Smart Race

  2. LG Optimus Smart Phone Category Name • LG Optimus is the optimal choice for a versatile smart phone that transforms to become whatever you want through advanced technology and unlimited applications ‘Optimus’ is Latin for ‘best’ Representing smart phones Capitalizing on the perception of smart phones as more technically advanced than feature phones Best choice for your smart phone The optimal smart phone for delivering the ideal mobile experience you wish to create General appeal for mass targeting Evoking a positive reminder of Optimus Prime’, the popular character from the Transformers’ films Versatile smart phone Can be transformed into anything you want by adding various applications of your choosing Current Models in the category Optimus GT540 Optimus one with Google

  3. OS level progression • Android OS: Éclair ( 2.1) • Preloaded Apps : 12 • Android OS: Froyo ( 2.2) • Preloaded Apps : 40

  4. LG OPTIMUS ONE 1ST MID-TIER FROYO DEVICE Android 2.2 (FroYo) IMPROVEMENTS Android 2.1 (ÉCLAIR) Enhanced performance & memory optimization 2.5x-3x performance Enhanced browser performance Platform optimization for game development “My Android phone is working too slowly and unresponsively.” “I want to use Android phone for business use as well as fun” Business E-mail support Added support for basic Exchange security policies (password, remote wipe) Exchange calendar integration “With Android its cumbersome to review the image gallery of Facebook.” Facebook & Twitter updates Pinch zoom support onFacebook image gallery “Compared to other devices, BT capabilities are limited.’ ENHANCED BLUETOOTH™ Voice dialing over Bluetooth™ Ability to share contacts with other phones Support for Bluetooth car and desk docks “It only supports the gesture mode of lock screen. I’m concerned about security.” New lock screen mode for entering an alpha-numeric password ADVANCED SECURITY “It’s a limitation to download to only the internal memory. I want to use thousands of applications in the Android market” Support for loading applications onto the external memory EXTENDED MEMORY

  5. Understanding Optimus One: • OS Concept: Android OS 2.2 • Pre Loaded Apps

  6. Android 2.2 (Froyo)

  7. Advancement in OS Android 2.2 Froyo • Advanced UI framework in 2.2 than 1.6 & 2.1. • Android 2.2 has more speed and performance optimizations • Android 2.2 has USB tethering and Wi-Fi hotspot functionality not found in 1.6 and 2.1 • Android 2.2 allows for app installation to the memory card while 1.6 & 2.1 does not • Android 2.2 adds Flash 10.1 support absent in 1.6 & 2.1 • Android 2.2 has a lot of modified and added APIs • Android 2.2 improves support for Microsoft Exchange over 1.6 and 2.1 • Updated SNS (2.0) and widgets clients. • Advance camera and gallery options • Apps on external storage 33.4% 40.4% 9.7% 16.4%

  8. Advancement in OS Android 2.2 Froyo • Speech recognition and third-party recognition engines. • Google Talk and Messaging have a new, lighter color scheme • Google Messaging now shows icons for your contacts. • Gmail has forward and previous buttons to make navigating through messages easier. • There are new search widgets that let you search just apps, contacts, web, or all. • The Camera app makes it easier to adjust settings without swiping the side of the screen to bring up a menu • YouTube now supports High Quality videos. • The Car Home user interface has been redesigned, making room for more apps. • There’s an Update All option in the Android Market. • You can set apps to automatically install the latest updates on an app by app basis in the Android Market

  9. LG OPTIMUS ONE PERFORMANCE – BEGINS WITH THE BASICS HIGH SPEED High performance600Mhz processor Speedy user interface Fast Web page loading Wi-Fi Hotspot& HSDPA 7.2 HIGH PERFORMANCE Optimised PowerManagementTechnology Advance API & MS exchange Largest capacity(1500mAh) battery Smooth playback of movie clips HIGH LEVEL TOUCH HVGA Capacitive touch screen 8.1 cm Wide HVGA screen Pinch Zoom via Multi-touch Advanced UI & 7 home screen HIGH DEFINITION HD video cam cording Create your own content in stunning high definition 640 x 480, with 30 fps. New Media framework

  10. Target Consumer: Smart Phone Trend chaser • 25-28 years SEC A+,A, Not married, mainstream youth, • top 10 cities, Metro/Mini-Metro. • First jobbers, 1-2 yrs of exp. • Caught up between the new and the old world/ • connections. Both are important • Socialize with friends after office hrs or on weekends. • Frequent Cinema goers. • Keeping up with the news is still the need, but through • alternate media • Cool in attitude and willing to accept new ideas. • He either uses personal or official transport to travel • to office. • He is very active on SNS. • Own high end multimedia or entertainment phones.

  11. Understanding Optimus One: • High Speed & Connectivity • High Touch Experience • High Performance • High definition/ Multimedia

  12. Optimus One: High Speed & Connectivity High Performance 600 MHz Processor • Faster web page loading & refreshing • Do multitasking and swiftly navigate through the multiple • applications with just a ease of touch. • Improved Speed,2x-5x Speed Boost Speedy User Interface & Fast Web Page Browsing • Quickly switch between multiple keyboard language & • dictionary. • Quickly access live wall paper. • Hassle free Remote & wipe Interface • Faster access & download of apps & content • Google Mobile Services & LG Mobile client together • delivered on an enhanced mobile experience • Allows you to sync all your accounts once. • Automatically install the latest update on existing apps. • Gmail Auto advance, share apps through mail. Advance Mobile Internet experience

  13. Optimus One: High Speed & Connectivity • Turn your Optimus one into a portable wireless router • connect up to 5 Wi-Fi device to the web. • Optimus One - information hub. Share high speed data • connection with HSDPA 7.2 directly with your laptop or • computer or via USB Cable for faster access. • 1GB Free Wi-Fi Access through Ozone Voucher Wi-Fi Hotspot Tethering & HSDPA 7.2 • GMS & LG Mobile client together deliver an enhanced • mobile experience • New GMS makes the personal & business email access • convenient on the go, • The latest GMS includes Google Goggles, Maps for mobile, • Google price comparison service, weather etc to discover • the world around you. New Google Mobile Services(GMS) • Integrated clients for face book, Twitter & Picasa. • 3 ways to access social networks: • widget for quick access, • clients for more option, • the browser to access the full website. Socialize Your Life

  14. Optimus One: High Touch Experience 8.1 cm HVGA Capacitive LCD Screen • 8.1 cm HVGA capacitive LCD screen for sharp , clear & close • to life user experience • Customize your screen with active widgets for quick access • to key apps, contacts and other features directly from the • home screen • Directly navigate menu, search contacts, smart dial, set live • wall papers smart dialing, set animated wall papers, etc Advance UI & 7 Home Screen Dynamic Zoom with Multi touch & Pinch Zooming • Advance zoom technology with its multi touch functionality • for zoom-in & zoom-out of the web page browser on finger tips. • With pinch zoom enlarge the content ,adjust it to your • convenience Multi Touch

  15. Optimus One: High Performance Enhance Enterprise features • Auto discovery and auto configuration of MS exchange. • Data Security –restore data after factory settings & • customize security settings • Flash 10.1 support for faster recording & web download. • API is an interface which enable an interaction between two • software just like a user interface does for human & Mobile. • Manage MS Exchange including calendar and sync • exchange accounts Advance API & MS Exchange Optimized Power Management • Withadvance power management technology be at ease • while browsing the web or enjoy a movie clip. • 1500 mAh battery to enjoy non stop entertainment • without a pause.

  16. Optimus One: High definition/ advance multimedia • Supports HD video support streaming through You tube. • Simplify Media: Music Sync, f aster & Clearer music streaming • Video playback at 30 fps • Make your film: The built-in Video editor allows you to • cut & arrange your video clips as per your choice. Advance Multimedia Support • Click pictures with 3MP camera, in landscape ,portrait or • upside down, the icon will rotate with you. • Create your video in stunning high definition with HD Video • Cam cording. Advance camera navigation support • New framework supports auto scan of media files, • auto-pause, auto resume audio playback. • Media recorder for defining audio setting for no of channels, • encoding & sampling rate New Media Framework

  17. 600MHz CPU 1500mAh battery 3M Bluetooth2.1 + EDR HSDPA 7.2 AF USB 2.0 HS 3.2” LCD HVGA Google phone /GED 802.11b/g Optimus One proposition: Main specifications Network HSDPA 7.2 (World Phone) WCDMA (900/ AWS /2100 MHz) GSM (850/ 900 / 1800 / 1900 MHz) Band Main LCD 3.2’’ HVGA LCD (320x480 pixels) with Capacitive Camera 3MP Auto Focus Video H.263 / H.264 / MPEG-4 30fps Decoding/Encoding Connectivity WiFi(802.11 b/g), Bluetooth 2.1+ EDR USB 2.0 High speed & Power charging Audio WMA / MP3 /(e)AAC+/ WAV Battery 1500 mAh 4Gb NAND/ 2Gb RAM /170Mb Int/ Up to 32GB Micro SD Memory Others Android UI (Froyo 2.2) AGPS G Sensor , Proximity Sensor USP • Android OS 2.2 (Froyo) • LG App Advisor • 40 Pre loaded Apps Multi Touch

  18. Apps logos used are only indicative and may differ in actual UI

  19. 40 Preloaded Apps

  20. 40 Preloaded Apps

  21. 40 Preloaded Apps

  22. 40 Preloaded Apps

  23. 40 Preloaded Apps

  24. 40 Preloaded Apps

  25. Thanks

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