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How to Lasso More Customers from the Web Using Keywords to Get onto The Front Page of Google in Days. Jonathon Monk| www.MaxYourWeb.co.uk. Meet Jonathon. Local Business Owner Property Investor Stated Max Your Web as frustrated by the. i n the web marketing industry.

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slide1

How to Lasso More Customers from the Web

Using Keywords to Get onto The Front Page of Google in Days

Jonathon Monk| www.MaxYourWeb.co.uk

slide2

Meet Jonathon

  • Local Business Owner
  • Property Investor
  • Stated Max Your Web as frustrated by the

in the web marketing industry

Jonathon Monk| SEO Manager | Max Your Web

slide3

Front Page Of Google In Days

If you do what is laid in this webinar

+ have a website with a domain over a year old

+ are going for less competitive keywords

+ have a little luck

You could be on the front page of Google sometimes in a matter of days

Generally SEO is not quick, but sometimes it can be, if you’re lucky

Jonathon Monk| www.MaxYourWeb.co.uk

slide4

What this Webinar Covers

What is Search Engine Optimisation

Selecting your keywords

Mapping your keywords onto your website

Putting keywords onto your web pages

Submitting new pages to Google

Measuring keyword rankings

End

Slides Available at www.LocalSEOServices.co.uk/ECWebinar-Keywords

Jonathon Monk| www.MaxYourWeb.co.uk

slide5

What Is Search Engine Optimisation

Result 1

SEO = More Website Visitors

More Visitors = More Leads

More Leads = More Sales

Jonathon Monk| www.MaxYourWeb.co.uk

slide6

What Is Search Engine Optimisation

Result 2

Top Rankings in Google

Profitable Key Phrases

Google Adverts

Google Natural Results

Google Places Results

Jonathon Monk| www.MaxYourWeb.co.uk

slide7

What Is Search Engine Optimisation

Keywords – Some Real World Examples

Jonathon Monk| www.MaxYourWeb.co.uk

slide8

What Is Search Engine Optimisation

  • Why Keyword Rankings Matter

(Click Through Rate)

Jonathon Monk| www.MaxYourWeb.co.uk

slide9

What Is Search Engine Optimisation

  • UK Search Engines
  • (Experian Dec 2012)

Google 89.12%

Bing 4.99%

Yahoo 3.58%

Jonathon Monk| www.MaxYourWeb.co.uk

slide10

What Is Search Engine Optimisation

  • 70-80% of users ignore the paid ads, focusing on the organic results. usercentric.com 2011
  • Search is the #1 driver of traffic to content sites, beating social media by more than 300%. Outbrain 2012
  • 75% of users never scroll past the first page of search results. Hubspot.com
  • http://www.usercentric.com/news/2011/01/26/eye-tracking-bing-vs-google-second-look
  • http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx
  • http://searchengineland.com/search-sends-more-better-traffic-to-content-sites-than-social-media-study-says-72988

Jonathon Monk| www.MaxYourWeb.co.uk

slide11

What Is Search Engine Optimisation

Your Leads Pipeline

Leads again, and again, and again

Three to six months to construct

Maintenance is needed

Marketing Investment

Jonathon Monk| www.MaxYourWeb.co.uk

slide12

What Is Search Engine Optimisation

  • Keywords – The Foundations of SEO

Website Factors

Speed, server, domain age etc

Search Engine Optimisation

Links

SEO Friendly Web Design

Website Content

Keywords

Jonathon Monk| www.MaxYourWeb.co.uk

slide13

1. Selecting Your Keywords

Jonathon Monk| www.MaxYourWeb.co.uk

slide14

1. Selecting Your Keywords

  • ‘Long Tail’ Keywords

Jonathon Monk| www.MaxYourWeb.co.uk

slide15

1. Selecting Your Keywords

  • Step 1
  • Ask yourself the obvious
    • What You Do
        • Physio, Chiropractic, Sports Massage…….
    • Where You Do It
        • Croydon, South Croydon…….
    • Who Your Customers Are
        • Sportmen and women, sports injury, pregnant, baby’s……
  • GOTO LIVE DEMO

Jonathon Monk| www.MaxYourWeb.co.uk

slide16

1. Selecting Your Keywords

Step 2

Brainstorm Keyword Combinations

Use Excel to brainstorm lots of keyword combinations

GOTO LIVE DEMO

Jonathon Monk| www.MaxYourWeb.co.uk

slide17

1. Selecting Your Keywords

Step 3

Use Google Keyword Tool to

Find the stats and more ideas

www.LocalSEOServices.co.uk/google-keyword-tool

Approx UK searches

Keyword Competition

Keyword Ideas

Paste your keyword ideas here

Check Exact Match

Choose Your Columns

Sort Searches / Competition

More keyword ideas below

Jonathon Monk| www.MaxYourWeb.co.uk

slide18

1. Selecting Your Keywords

Step 4

Select Your Keywords to Download

Select Your Keywords to download

Download into an Excel spreadsheet

Download keywords here

Select keywords to download

Jonathon Monk| www.MaxYourWeb.co.uk

slide19

1. Selecting Your Keywords

Step 5

Arrange Your Keywords

Download Keywords

Arrange Into Logical Groups

Sort according to Searches or Competition

Jonathon Monk| www.MaxYourWeb.co.uk

slide20

2. Mapping Keywords Onto Your Website

Jonathon Monk| www.MaxYourWeb.co.uk

slide21

2. Mapping Keywords Onto Your Website

  • The Wrong Way

Jonathon Monk| www.MaxYourWeb.co.uk

slide22

2. Mapping Keywords Onto Your Website

  • The Right Way - Logical Themes

This can be very effective

Jonathon Monk| www.MaxYourWeb.co.uk

slide23

3. Putting Keywords onto your Web Pages

Jonathon Monk| www.MaxYourWeb.co.uk

slide24

3. Putting Keywords onto your Web Pages

1. Page URL – Rename to include your keywords

YourWebsite.co.uk

/treatment/

chiropractor-croydon

/treatment

Warning – you’ll need to tell Google what your new page is called

/treatment/

physiotherapy-croydon

/diagnosis

/rehabilitation

Jonathon Monk| www.MaxYourWeb.co.uk

slide25

3. Putting Keywords onto your Web Pages

Tell Google about your new page URL’s

with 301 Redirects

Very important when launching a new website

/New-Page-Name

/Old-Page-Name

301 Re-Direct

Very Important – get your developer to do this

Jonathon Monk| www.MaxYourWeb.co.uk

slide26

3. Putting Keywords onto your Web Pages

2. Meta Title – VERY IMPORTANT

Jonathon Monk| www.MaxYourWeb.co.uk

slide27

3. Putting Keywords onto your Web Pages

2. Meta Title – The First words that Google see – VERY IMPORTANT

  • Should target related keywords
  • Should be 9 words long +/- 3 words
  • Have keywords towards the beginning
  • Be about 62 to 70 characters
  • Be unique for every page

Jonathon Monk| www.MaxYourWeb.co.uk

slide28

3. Putting Keywords onto your Web Pages

3. Meta Description – More Information about your web page

  • Entice people to your webpage
  • Should be 18 words long +/- 6 words
  • Have keywords towards the beginning
  • Be complete sentences
  • Repeat words a maximum of 2 times
  • Be unique for every page
  • Make sense to a person

Jonathon Monk| www.MaxYourWeb.co.uk

slide29

3. Putting Keywords onto your Web Pages

3. Headings & Text

H1 Heading

H2 Heading

Body Text

Jonathon Monk| www.MaxYourWeb.co.uk

slide30

3. Putting Keywords onto your Web Pages

Detailed spec on writing copy for your website

www.localseoservices.co.uk/blog/copywriting/seo-copywriting-specification

Make Your Page Read Well

Don’t forget to download our copywriting template

www.localseoservices.co.uk/copywriting-template

Jonathon Monk| www.MaxYourWeb.co.uk

slide31

4. Submitting Your New Pages to Google

Submit Your New URL’s to Google Webmaster Tools

More likely to have pages indexed quicker by Google?

More information:

http://www.stateofsearch.com/google-now-allows-url-submission-through-webmaster-tools

http://www.google.com/webmasters

Jonathon Monk| www.MaxYourWeb.co.uk

slide32

5. Measuring Your Keyword Ranking

“if you can’t measure it you cannot improve it!”

Jonathon Monk| www.MaxYourWeb.co.uk

slide33

5. Measuring Your Keyword Ranking

  • “if you can’t measure it you cannot improve it!”
  • You Need Keyword Ranking Software
  • Your Web History
  • Your Location

Free Ranking Tool

Paid For Ranking Tool ($99)

http://tools.seobook.com/firefox/rank-checker

http://www.advancedwebranking.com

Jonathon Monk| www.MaxYourWeb.co.uk

slide34

What this Webinar Covers

What is Search Engine Optimisation

Select your keywords

Mapping Your Keywords Onto Your Website

Putting Keywords Onto Your Web Pages

Submitting New Pages To Google

Measure Rankings

End

Jonathon Monk| www.MaxYourWeb.co.uk

slide35

Free SEO Guide & Assessment

For your

Free SEO Guide & Website Assessment:

Email

[email protected]

or go to our website

  • Free Local SEO Guide
  • www.localseoservices.co.uk/local-seo/free-guide
  • Fill out form on our homepage
  • www.localseoservices.co.uk

Slides Available at www.LocalSEOServices.co.uk/ECWebinar-Keywords

Jonathon Monk| www.MaxYourWeb.co.uk

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