How to Lasso More Customers from the Web
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How to Lasso More Customers from the Web Using Keywords to Get onto The Front Page of Google in Days. Jonathon Monk| www.MaxYourWeb.co.uk. Meet Jonathon. Local Business Owner Property Investor Stated Max Your Web as frustrated by the. i n the web marketing industry.

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Jonathon monk www maxyourweb co uk

How to Lasso More Customers from the Web

Using Keywords to Get onto The Front Page of Google in Days

Jonathon Monk| www.MaxYourWeb.co.uk


Jonathon monk www maxyourweb co uk

Meet Jonathon

  • Local Business Owner

  • Property Investor

  • Stated Max Your Web as frustrated by the

in the web marketing industry

Jonathon Monk| SEO Manager | Max Your Web


Jonathon monk www maxyourweb co uk

Front Page Of Google In Days

If you do what is laid in this webinar

+ have a website with a domain over a year old

+ are going for less competitive keywords

+ have a little luck

You could be on the front page of Google sometimes in a matter of days

Generally SEO is not quick, but sometimes it can be, if you’re lucky

Jonathon Monk| www.MaxYourWeb.co.uk


Jonathon monk www maxyourweb co uk

What this Webinar Covers

What is Search Engine Optimisation

Selecting your keywords

Mapping your keywords onto your website

Putting keywords onto your web pages

Submitting new pages to Google

Measuring keyword rankings

End

Slides Available at www.LocalSEOServices.co.uk/ECWebinar-Keywords

Jonathon Monk| www.MaxYourWeb.co.uk


Jonathon monk www maxyourweb co uk

What Is Search Engine Optimisation

Result 1

SEO = More Website Visitors

More Visitors = More Leads

More Leads = More Sales

Jonathon Monk| www.MaxYourWeb.co.uk


Jonathon monk www maxyourweb co uk

What Is Search Engine Optimisation

Result 2

Top Rankings in Google

Profitable Key Phrases

Google Adverts

Google Natural Results

Google Places Results

Jonathon Monk| www.MaxYourWeb.co.uk


Jonathon monk www maxyourweb co uk

What Is Search Engine Optimisation

Keywords – Some Real World Examples

Jonathon Monk| www.MaxYourWeb.co.uk


Jonathon monk www maxyourweb co uk

What Is Search Engine Optimisation

  • Why Keyword Rankings Matter

(Click Through Rate)

Jonathon Monk| www.MaxYourWeb.co.uk


Jonathon monk www maxyourweb co uk

What Is Search Engine Optimisation

  • UK Search Engines

  • (Experian Dec 2012)

Google 89.12%

Bing 4.99%

Yahoo 3.58%

Jonathon Monk| www.MaxYourWeb.co.uk


Jonathon monk www maxyourweb co uk

What Is Search Engine Optimisation

  • 70-80% of users ignore the paid ads, focusing on the organic results. usercentric.com 2011

  • Search is the #1 driver of traffic to content sites, beating social media by more than 300%. Outbrain 2012

  • 75% of users never scroll past the first page of search results. Hubspot.com

  • http://www.usercentric.com/news/2011/01/26/eye-tracking-bing-vs-google-second-look

  • http://blog.hubspot.com/blog/tabid/6307/bid/14416/100-Awesome-Marketing-Stats-Charts-Graphs-Data.aspx

  • http://searchengineland.com/search-sends-more-better-traffic-to-content-sites-than-social-media-study-says-72988

Jonathon Monk| www.MaxYourWeb.co.uk


Jonathon monk www maxyourweb co uk

What Is Search Engine Optimisation

Your Leads Pipeline

Leads again, and again, and again

Three to six months to construct

Maintenance is needed

Marketing Investment

Jonathon Monk| www.MaxYourWeb.co.uk


Jonathon monk www maxyourweb co uk

What Is Search Engine Optimisation

  • Keywords – The Foundations of SEO

Website Factors

Speed, server, domain age etc

Search Engine Optimisation

Links

SEO Friendly Web Design

Website Content

Keywords

Jonathon Monk| www.MaxYourWeb.co.uk


Jonathon monk www maxyourweb co uk

1. Selecting Your Keywords

Jonathon Monk| www.MaxYourWeb.co.uk


Jonathon monk www maxyourweb co uk

1. Selecting Your Keywords

  • ‘Long Tail’ Keywords

Jonathon Monk| www.MaxYourWeb.co.uk


Jonathon monk www maxyourweb co uk

1. Selecting Your Keywords

  • Step 1

  • Ask yourself the obvious

    • What You Do

      • Physio, Chiropractic, Sports Massage…….

  • Where You Do It

    • Croydon, South Croydon…….

  • Who Your Customers Are

    • Sportmen and women, sports injury, pregnant, baby’s……

  • GOTO LIVE DEMO

  • Jonathon Monk| www.MaxYourWeb.co.uk


    Jonathon monk www maxyourweb co uk

    1. Selecting Your Keywords

    Step 2

    Brainstorm Keyword Combinations

    Use Excel to brainstorm lots of keyword combinations

    GOTO LIVE DEMO

    Jonathon Monk| www.MaxYourWeb.co.uk


    Jonathon monk www maxyourweb co uk

    1. Selecting Your Keywords

    Step 3

    Use Google Keyword Tool to

    Find the stats and more ideas

    www.LocalSEOServices.co.uk/google-keyword-tool

    Approx UK searches

    Keyword Competition

    Keyword Ideas

    Paste your keyword ideas here

    Check Exact Match

    Choose Your Columns

    Sort Searches / Competition

    More keyword ideas below

    Jonathon Monk| www.MaxYourWeb.co.uk


    Jonathon monk www maxyourweb co uk

    1. Selecting Your Keywords

    Step 4

    Select Your Keywords to Download

    Select Your Keywords to download

    Download into an Excel spreadsheet

    Download keywords here

    Select keywords to download

    Jonathon Monk| www.MaxYourWeb.co.uk


    Jonathon monk www maxyourweb co uk

    1. Selecting Your Keywords

    Step 5

    Arrange Your Keywords

    Download Keywords

    Arrange Into Logical Groups

    Sort according to Searches or Competition

    Jonathon Monk| www.MaxYourWeb.co.uk


    Jonathon monk www maxyourweb co uk

    2. Mapping Keywords Onto Your Website

    Jonathon Monk| www.MaxYourWeb.co.uk


    Jonathon monk www maxyourweb co uk

    2. Mapping Keywords Onto Your Website

    • The Wrong Way

    Jonathon Monk| www.MaxYourWeb.co.uk


    Jonathon monk www maxyourweb co uk

    2. Mapping Keywords Onto Your Website

    • The Right Way - Logical Themes

    This can be very effective

    Jonathon Monk| www.MaxYourWeb.co.uk


    Jonathon monk www maxyourweb co uk

    3. Putting Keywords onto your Web Pages

    Jonathon Monk| www.MaxYourWeb.co.uk


    Jonathon monk www maxyourweb co uk

    3. Putting Keywords onto your Web Pages

    1. Page URL – Rename to include your keywords

    YourWebsite.co.uk

    /treatment/

    chiropractor-croydon

    /treatment

    Warning – you’ll need to tell Google what your new page is called

    /treatment/

    physiotherapy-croydon

    /diagnosis

    /rehabilitation

    Jonathon Monk| www.MaxYourWeb.co.uk


    Jonathon monk www maxyourweb co uk

    3. Putting Keywords onto your Web Pages

    Tell Google about your new page URL’s

    with 301 Redirects

    Very important when launching a new website

    /New-Page-Name

    /Old-Page-Name

    301 Re-Direct

    Very Important – get your developer to do this

    Jonathon Monk| www.MaxYourWeb.co.uk


    Jonathon monk www maxyourweb co uk

    3. Putting Keywords onto your Web Pages

    2. Meta Title – VERY IMPORTANT

    Jonathon Monk| www.MaxYourWeb.co.uk


    Jonathon monk www maxyourweb co uk

    3. Putting Keywords onto your Web Pages

    2. Meta Title – The First words that Google see – VERY IMPORTANT

    • Should target related keywords

    • Should be 9 words long +/- 3 words

    • Have keywords towards the beginning

    • Be about 62 to 70 characters

    • Be unique for every page

    Jonathon Monk| www.MaxYourWeb.co.uk


    Jonathon monk www maxyourweb co uk

    3. Putting Keywords onto your Web Pages

    3. Meta Description – More Information about your web page

    • Entice people to your webpage

    • Should be 18 words long +/- 6 words

    • Have keywords towards the beginning

    • Be complete sentences

    • Repeat words a maximum of 2 times

    • Be unique for every page

    • Make sense to a person

    Jonathon Monk| www.MaxYourWeb.co.uk


    Jonathon monk www maxyourweb co uk

    3. Putting Keywords onto your Web Pages

    3. Headings & Text

    H1 Heading

    H2 Heading

    Body Text

    Jonathon Monk| www.MaxYourWeb.co.uk


    Jonathon monk www maxyourweb co uk

    3. Putting Keywords onto your Web Pages

    Detailed spec on writing copy for your website

    www.localseoservices.co.uk/blog/copywriting/seo-copywriting-specification

    Make Your Page Read Well

    Don’t forget to download our copywriting template

    www.localseoservices.co.uk/copywriting-template

    Jonathon Monk| www.MaxYourWeb.co.uk


    Jonathon monk www maxyourweb co uk

    4. Submitting Your New Pages to Google

    Submit Your New URL’s to Google Webmaster Tools

    More likely to have pages indexed quicker by Google?

    More information:

    http://www.stateofsearch.com/google-now-allows-url-submission-through-webmaster-tools

    http://www.google.com/webmasters

    Jonathon Monk| www.MaxYourWeb.co.uk


    Jonathon monk www maxyourweb co uk

    5. Measuring Your Keyword Ranking

    “if you can’t measure it you cannot improve it!”

    Jonathon Monk| www.MaxYourWeb.co.uk


    Jonathon monk www maxyourweb co uk

    5. Measuring Your Keyword Ranking

    • “if you can’t measure it you cannot improve it!”

    • You Need Keyword Ranking Software

    • Your Web History

    • Your Location

    Free Ranking Tool

    Paid For Ranking Tool ($99)

    http://tools.seobook.com/firefox/rank-checker

    http://www.advancedwebranking.com

    Jonathon Monk| www.MaxYourWeb.co.uk


    Jonathon monk www maxyourweb co uk

    What this Webinar Covers

    What is Search Engine Optimisation

    Select your keywords

    Mapping Your Keywords Onto Your Website

    Putting Keywords Onto Your Web Pages

    Submitting New Pages To Google

    Measure Rankings

    End

    Jonathon Monk| www.MaxYourWeb.co.uk


    Jonathon monk www maxyourweb co uk

    Free SEO Guide & Assessment

    For your

    Free SEO Guide & Website Assessment:

    Email

    [email protected]

    or go to our website

    • Free Local SEO Guide

    • www.localseoservices.co.uk/local-seo/free-guide

    • Fill out form on our homepage

    • www.localseoservices.co.uk

    Slides Available at www.LocalSEOServices.co.uk/ECWebinar-Keywords

    Jonathon Monk| www.MaxYourWeb.co.uk


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