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MHA 626 Focus Dreams/uophelp.com

Week 1<br>Discussions<br>To participate in the following discussions, go to this week's Discussion link in the left navigation.<br>Business and Strategic Planning<br>

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MHA 626 Focus Dreams/uophelp.com

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  1. MHA 626 Focus Dreams/uophelp.com For more course tutorials visit www.uophelp.com

  2. MHA 626 Week 1 Discussion 1 Business and Strategic Planning For more course tutorials visit www.uophelp.com • Week 1 • Discussions • To participate in the following discussions, go to this week's Discussion link in the left navigation. • Business and Strategic Planning

  3. MHA 626 Week 1 Discussion 2 Strategic Planning and Marketing For more course tutorials visit www.uophelp.com • Strategic Planning and Marketing • Figure 1.1 in the course text illustrates how various functional plans for a healthcare organization support the overall strategic plan.

  4. MHA 626 Week 1 Individual Assignment Vision, Mission, and Values Statements (Banner Health Organization) For more course tutorials visit www.uophelp.com • Assignment • To complete the following assignment, go to this week's Assignment link in the left navigation. • Vision, Mission, and Values Statements • The course is structured so that each week you will work on specific segments of your marketing plan for the Final Project that is due

  5. MHA 626 Week 1 Individual Assignment Vision, Mission, and Values Statements (Department of Defense military medicine) For more course tutorials visit www.uophelp.com • Assignment • To complete the following assignment, go to this week's Assignment link in the left navigation. • Vision, Mission, and Values Statements

  6. MHA 626 Week 2 Assignment SWOT Analysis (Banner Health Organization) For more course tutorials visit www.uophelp.com • Assignment • To complete the following assignment, go to this week's Assignment link in the left navigation. • SWOT Analysis • This week’s assignment will allow

  7. MHA 626 Week 2 Assignment SWOT Analysis (Department of Defense military medicine) For more course tutorials visit www.uophelp.com • Assignment • To complete the following assignment, go to this week's Assignment link in the left navigation. • SWOT Analysis

  8. MHA 626 Week 2 Discussion 1 Patient-Centered Marketing For more course tutorials visit www.uophelp.com • Patient-Centered Marketing • This discussion will allow you to generate content for your Final Project regarding your chosen healthcare organization’s customers and demographics. As mentioned in Chapter 7 of the course text, “marketing involves both the creation and distribution

  9. MHA 626 Week 2 Discussion 2 Selecting Marketing Strategies For more course tutorials visit www.uophelp.com • Selecting Marketing Strategies • This discussion will allow you to create content for your Final Project regarding the use of an appropriate marketing strategy. Marketing strategies provide direction for marketing efforts that support the goals of the strategic plan. As described

  10. MHA 626 Week 3 Assignment The Importance of Marketable Objectives (Banner Health Organization) For more course tutorials visit www.uophelp.com • Assignment • To complete the following assignment, go to this week's Assignment link in the left navigation. • The Importance of Marketable Objectives

  11. MHA 626 Week 3 Assignment The Importance of Marketable Objectives (Department of Defense military medicine) For more course tutorials visit www.uophelp.com • Assignment • To complete the following assignment, go to this week's Assignment link in the left navigation. • The Importance of Marketable Objectives • This week’s assignment will

  12. MHA 626 Week 3 Discussion 1 Internal and External Environmental Analyses For more course tutorials visit www.uophelp.com • Internal and External Environmental Analyses • For this discussion, you will examine information and data from the SWOT analysis you conducted in Week Two and learn how that information and data can be applied to the Environmental Analysis section of your marketing plan for the Final care

  13. MHA 626 Week 3 Discussion 2 Examining Market Research Strategies For more course tutorials visit www.uophelp.com • Examining Market Research Strategies • For this discussion, you will examine market research strategies and how the information gleaned can be applied to the Marketing Mix section of your Final Project. Services offered by healthcare organizations are becoming increasingly diversified regarding

  14. MHA 626 Week 4 Assignment Database Marketing (Banner Health Organization) For more course tutorials visit www.uophelp.com • Assignment • To complete the following assignment, go to this week's Assignment link in the left navigation. • Database Marketing • This week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing centers on gathering customer-based information such as gender, age, occupation

  15. MHA 626 Week 4 Assignment Database Marketing (Department of Defense military medicine) For more course tutorials visit www.uophelp.com • AssignmentTo complete the following assignment, go to this week's Assignment link in the left navigation. • Database MarketingThis week you will obtain information on database marketing to support the Marketing Mix section of your Final Project. As discussed in Chapter 10 of the course text, database marketing centers on gathering customer-based information such as gender, age, occupation, and lifestyles. As an example, to better understand the wants and

  16. MHA 626 Week 4 Discussion 1 Marketing Opportunities and Strategies For more course tutorials visit www.uophelp.com • Marketing Opportunities and Strategies • For this discussion, you will obtain information for the Marketing Mix section of your Final Project. Specifically, you will focus on your chosen

  17. MHA 626 Week 5 Discussion 1 Planning and Control Measures For more course tutorials visit www.uophelp.com • For this discussion, you will generate content for your Final Project regarding plan evaluations that are associated with a product or service. As discussed in Chapter 12, planning and control processes should be integrated; that is, both processes should be used to obtain feedback that will allow the marketing team to successfully reach strategic objectives through the marketing plan. For your initial post, describe the importance of timely information flow/feedback in terms

  18. MHA 626 Week 5 Discussion 2 Implementation of Performance Evaluation For more course tutorials visit www.uophelp.com • Implementation of Performance Evaluation • This discussion. that has

  19. MHA 626 Week 6 Discussion 1 Ethical and Legal Issues Surrounding Social Media and Marketing For more course tutorials visit www.uophelp.com • Ethical and Legal Issues Surrounding Social Media and Marketing • This week you will discuss legal and ethical issues surrounding the use of social media in marketing. As discussed in Chapters 10 and 11 of the course text and this week’s required article, the use of social media within marketing plans provides opportunities for marketing

  20. MHA 626 Week 6 Final Paper Marketing Plan (Banner Health Organization) For more course tutorials visit www.uophelp.com • Marketing PlanTo prepare for this assignment, read this week’s required article by Firshein (1996). For your Final Project, you will compile the work you have completed throughout the course to develop a 10- to 15-page marketing plan that supports the goals of a strategic plan for a real-world healthcare organization, incorporating instructor and peer feedback as appropriate

  21. MHA 626 Focus Dreams/uophelp.com For more course tutorials visit www.uophelp.com

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