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Nespresso. What is. ?. Nespresso Store in Paris: Champs Elysées. Nespresso Store in Munich. Nespresso Bar in Miami. Nespresso Store in Sydney. Fun Facts. “Over 320 boutiques worldwide at the end of 2013, versus 1 boutique in 2000” Present in almost 60 countries (2013)

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Nespresso

Nespresso


What is

What is

?


Nespresso bar in miami

Nespresso Store in Paris:

Champs Elysées

Nespresso Store in Munich

Nespresso Bar in Miami

Nespresso Store in Sydney


Nespresso

Fun Facts

  • “Over 320 boutiques worldwide at the end of 2013, versus 1 boutique in 2000”

  • Present in almost 60 countries (2013)

  • Brand worth $8 billion (2012)

  • Recommendation rate of 50%

  • “Matt Damon earned $3 million dollars for appearing in a Nespresso commercial for 20-seconds with George Clooney”

  • George Clooney made $40 million to be the brand ambassador, most goes to satellite in Sudan

  • South Sudan 2015


Nespresso

1976: LuiggiBezzera invented, patented, and introduced the first Nespresso System. Not successful.

1986: The Nespresso company is founded by LuiggiBezzera.

1989: Introduced in Switzerland. Very successful.

1996: The first patent for Nespresso’s process of brewing espresso from capsules containing ground coffee was filed.

2002: Synergy ltd becomes Nespresso’s exclusive distributor. Significantly takes off.

2005: Nespresso has shops all over the world. Greece, US, Germany, France, Great Britain etc.

2012: Wins the Famous Brands Award, European Excellence Award, Ermis Award, and the Superbrands Award

Company History


Strengths

Strengths

  • Strong presence on social media

  • Nespresso Club

  • Have their own boutique stores in places like SoHo giving the company a ‘cool’ vibe

  • The aluminum capsules that hold the coffee can be infinitely recycled

  • Environmental initiative the AAA


Weaknesses

Weaknesses

  • Official pods sold only from their stores and website

  • They only have Nespresso boutiques in nine states

  • Machine cannot use other companies’ coffee pods


Opportunities

Opportunities

  • New flavors are always an opportunity

  • As well as new machine designs and colors

  • Start selling their coffee pods in the stores that sell their machines (Inkwell, Williams Sonoma, Sur la Table etc.)

  • Or increase the number of Nespresso Boutiques


Threats

Threats

  • Keurig

  • Traditional coffee makers

  • Coffee shops (Starbucks, Dutch Brothers etc.)

  • Other companies making coffee pods to fit the Nespresso machine without Nestlé’s permission


Bibliography

Bibliography

  • http://retaildesignblog.net/tag/nespresso/

  • http://www.google.com/imgres?sa=X&espvd=210&es_sm=93&biw=1098&bih=928&tbm=isch&tbnid=fYgPnkp7n6imxM%3A&imgrefurl=http%3A%2F%2Fwithasoutherntwist.com%2F2010%2F05%2Fnew-nespresso-boutique-bar-heats-up-miami%2F&docid=0_IJ84h8BwpUdM&imgurl=http%3A%2F%2Fwithasoutherntwist.com%2Fwp-content%2Fuploads%2F2010%2F05%2Fprnphotos091976-NESTLE-NESPRESSO.jpg&w=2700&h=1797&ei=2nkbU8LPNs3yoATZrIHYBQ&zoom=1&ved=0CGAQhBwwBA&iact=rc&dur=278&page=1&start=0&ndsp=20

  • http://www.hotels-paris-champs-elysees.com/?title=nespresso-paris

  • http://dlrphoto.com.au/new-test/

  • http://www.nestle-nespresso.com/about-us/our-company

  • http://www.nestle-nespresso.com/about-us/facts-and-figures

  • http://www.brand-trust.de/en/insights/articles/2013/Nespresso-strong-Brand.php

  • http://www.hollywood.com/news/celebrities/55041298/matt-damon-and-george-clooney-nespresso-commercial

  • http://www.therichest.com/expensive-lifestyle/entertainment/george-clooney-earns-40-million-from-nespresso-deal/

  • http://m.thegrocer.co.uk/354334.article

  • http://www.reuters.com/article/2014/02/19/nespresso-brewer-idUSL2N0LO1IX20140219?irpc=932

  • http://reviews.cnet.com/espresso-cappuccino-machines/nespresso-vertuoline-red/4505-17878_7-35837779.html

  • http://www.nespresso.com/us/en/home


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