Growing With the Opportunities in China

1. Growing With the Opportunities in China By Prof. Diao Qingjun Director of the Administration Office of Continuing & Professional Education, Tsinghua University And Jessie Y. Liu Associate Director of Executive Development Programs, School of Economics and Management, Tsinghua University

2. Contents • Background – The Economic Growth and Management Education in China • Continuing and Professional Education at Tsinghua University • Overall Picture of School of Economics and Management (SEM) • Executive Development Programs at Tsinghua SEM • The Market, Competition and Opportunities • The Programs and Organizational innovations

3. The Background- Economic Growth and Management Education in China

4. Background • Sustained economic growth over the last 30 years • Average growth rate: 9.7% (1978-2008) • GDP: USD $4399billion (2008) • Trade: USD $2561.6 billion (2008) • Foreign currency reserve: USD $1946 billion (end of 2008) Source: NSB, SAFE

5. Background

6. BOOMING ECONOMIC GROWTH IN ASIA/CHINA HAS CREATED THE NEED FOR MANAGEMENT EDUCATION Background Source: McKinsey Quarterly

7. Background • Number of Chinese business leaders with global vision and capabilities (number of people) 75,000 15-25 times 3,000 to 5,000 Demand over the next 10-15 years Current supply Source: McKinsey Quarterly

8. Background Source:National MBA Education Supervisory Committee

9. Background 25,750 22,327 20,849 18,554 17,128 # Admissions 13,274 12,233 10,752 8,502 6,941 2,480 Year Source:National MBA Education Supervisory Committee

10. The Continuing and Professional Education at Tsinghua University

11. Continuing and Professional Education at Tsinghua • Tsinghua University， founded in 1911, one of the most prestigious universities in China • A comprehensive university with engineering as its focus, while offering degrees in science, liberal arts, management and law • 14 Schools, 55 Departments, 31395 Student body • Located on the site of a former royal garden of the Qing Dynasty

13. Continuing education at Tsinghua University started as “Night School” in the 1950s In 1985 established the School of Continuing Education, approved by the Ministry of Education In 2002 the University reformed the management and administration of continuing education. The Administration Office of Continuing and Professional Training was set up to manage the Non-degree Programs at Tsinghua Univ. Continuing and Professional Education at Tsinghua History

14. Continuing and Professional Education at Tsinghua Continuing Education Students • From 2004 to 2008, the figure of continuing education participants at Tsinghua totals more than 330,000 person-times

15. Continuing and Professional Education at Tsinghua University Council Vice President in Charge of Academic Programs Administration Office for Continuing & Professional Education Other Schools Offering Non-Degree Programs School of Continuing Education Other Partners

16. School of Continuing Education School of Economics and Management School of Public Administration School of Information Science & Technology School of Humanity and Social Sciences School of Architecture Academy of Art and Design The Fundamental Industrial Training Center …… Departments and Schools Offering Continuing Education Programs Continuing and Professional Education at Tsinghua

17. Promoting the development of continuing and professional education at Tsinghua University Making Policy and Regulations Contract Review and Program Approval Quality Control and Assurance Issuing and award Certificates Information and Experiences Sharing Staff Training on Code of Conduct etc. Continuing and Professional Education at Tsinghua Function of the Administration Office

18. Organize the Quality Supervising Group which formed by senior professors to audit the classes offered by different departments and vendors, taking feedback directly on spot Formulating the Standards and Guidelines for Program Quality Evaluation and Assurance Open the hot-line for enquiry and complaints Organize mandatory staff training on Code of Conduct etc. Continuing and Professional Education at Tsinghua Recent Measures Taken in Program Quality Assurance

19. International Professional Development Program Continuing and Professional Education at Tsinghua • The program will help the attendees to have better understanding of Chinese society, economy, politics, culture, laws etc. and enable their connection and communication with relevant Chinese institutions. • The program offers opportunities for overseas students to get an overall, correct and deep understanding of contemporary China .

20. International Professional Development Programs Continuing and Professional Education at Tsinghua Programs Features • Inviting senior professors, experts, senior executives from large companies and senior officials from the government to give lectures on the situation of contemporary China , including political, economic and cultural, financial fields, etc. • On-site visits to relevant corporations and institutions. • Courses will be delivered in either Chinese or English to meet the need of different attendees.

21. International Professional Development Program Continuing and Professional Education at Tsinghua • The courses could provide general knowledge of all aspects of contemporary China . However it could also be customized to offer special courses in particular fields (e.g., finance, real estate, high tech, etc.), or particular topics (e.g., taxation, marketing, human resource management, etc.) • Chinese Language and Culture Program... • China Exploration Programs • Executive Seminar on Business and Investment in China • China Studies

22. International Professional Development Program Continuing and Professional Education at Tsinghua • Typical Courses • Issues on the Reform of China’s Political System • China’s Government Framework and Function • Chinese Constitution and Laws • Basic Laws for Hong Kong Special Administrative Region • The Latest Economic Development of Contemporary China • Infrastructure and Investment Environment in China • Status and Development of China’s Financial and Taxation System • Reform of China’s Financial Systems • The China’s Policies to Attract Foreign Investment • International Trade and Future Policies of China after Entering the WTO

23. China Exploration Program Continuing and Professional Education at Tsinghua • Three types of programs to meet various demands of students from the academic institutions worldwide . • •  Student exchange program:In this program, we work with overseas students to create high-impact learning experiences that are tailored to the needs of each university. • •  Get to know China: This program is designed for those who intend to experience as much as possible of the Chinese culture, society and current economic situation. • •  Chinese Language and Culture Program (CLCP): CLCP aims to enhance overseas students’ Chinese language capabilities and understanding about Chinese culture and society.

24. MBA Students Short-term Summer Courses Continuing and Professional Education at Tsinghua • Tsinghua University offers shorter-term summer courses to MBA students from foreign universities to have concentration programs about Chinese economy, language and culture and visit business enterprises in Beijing, Shanghai, etc.

25. Continuing and Professional Education at Tsinghua International Students • In 2008 the number of international continuing education participants at Tsinghua totals more than 3,500. • The University opened 115 short-term courses to attendees from Hong Kong, Macao, Taiwan and Korea, USA, Japan, Singapore, Germany, Italy, Britain, Canada, France, Australia, New Zealand, Malaysia, Austria, Denmark and African countries etc.

26. The Overall Picture of Tsinghua SEM

27. To become a world-class school of economics and management To contribute academic knowledge that fuels the revival of the Chinese economy To cultivate business leaders for China and the world. Overall Picture of Tsinghua SEM School’s Mission Statement

28. Overall Picture of Tsinghua SEM School Milestones • 1926 Department of Economics established at Tsinghua University • 1979 Department of Economics and Management Engineering established after the Cultural Revolution • 1984 Tsinghua SEM established with Professor Zhu Rongji ( Former Premier of China) as the Founding Dean • 1991 One of the first nine schools authorized in China to offer pilot MBA programs • 1996 Launched IMBA Program jointly with MIT Sloan School • 2001 Launched Co-branding Tsinghua-Harvard Executive Education Program • 2007 Tsinghua SEM achieved AACSB International Accreditation • 2008 Tsinghua SEM achieved EQUIS accreditation.

29. Overall Picture of Tsinghua SEM Our Deans Professor Zhu rongji, the Founding Dean, and later became the 5th Premier of China(1984-2001) Professor Zhao Chunjun, Deputy Dean for 14 years and Dean for 4 years (1987-2001-2005) Professor HE Jiankun, the Deputy President of Tsinghua University (2005-2006) Professor Yingyi Qian, PhD from Harvard University and Professor of UC Berkely (2006-)

30. Overall Picture of Tsinghua SEM Accounting Business Strategy and Policy Economics Finance Faculties HR and OB MOT and Entrepreneuship Management Science Marketing Business Laws

31. Overall Picture of Tsinghua SEM Programs Offered Degree Non-Degree Professional Degrees -MBA -EMBA EDP Academic Degrees Undergraduate Master’s Doctoral

32. The Advisory Board • Established In Oct 2000, • Honorary Chairman: Zhu Rongji • Chairman: • Hank Paulson(2000-2003) • Lord John Browne(2003-2007) • Mr. Lee Scott (2007- ) • Consists of elite business leaders, visionary government officials and renowned scholars from the world’s leading multinational corporations, government and academic institutions. • 9 successful Annual Meetings have been held in Tsinghua

33. The Advisory Board

34. Advisory Board • Guides, supports and advises Tsinghua SEM on how to become one of the world’s premier economics and management schools • Provides tremendous help in the following initiatives: • - Tsinghua-Harvard Executive Education Program • - The establishment of the China Center for Finance Research • - The establishment of the Center for China in the World Economy and Retail Research Center • - Faculty development • - International collaboration

35. The Executive Development Programs(EDP) at Tsinghua SEM

36. Executive Development Programs at Tsinghua SEM • Traced back to 1981 to offer courses for general managers • The first Advanced Business Administration Program in 1991 • Formally established in 2001 with the support of Advisory Board • 500 programs offered, 30,000 trainees participated since then • Provide both open and custom programs • About 100 programs and 3000 trainees per year

37. Executive Development Programs at Tsinghua SEM • 3-mth full time course • 1-mth full time course • 1 year part time course • Modular courses General Mgmt EDP • CEO Seminar Series • Leadership and Strategy • Finance • Marketing • Strategic HRM • Business Environment • and Policy Analysis • Case Study of Best Practice Specialized Topics International Collaborated • SEPC(TSEM-HBS-CEIBS) • Fashion and Luxury • PE Custom Programs • General Management • Custom Programs Other locations

38. Program Positioning Serving the national economic and enterprise development Advance the management competence for SOEs Cultivate business leaders for high potential SME Program Features - Innovative in curriculum design and teaching methods Experienced and dedicated faculty Systematic while practical in contents Enriched learning experience through extra-curriculum activities and networking Executive Development Programs at Tsinghua SEM

39. Executive Development Programs at Tsinghua SEM

40. Tsinghua-HBS -CEIBS Senior Executive Program for China Tsinghua-Harvard Program for China Private Equity Funds and Venture Capital Tsinghua-HEC-IFM (Institut Francais de la Mode) on Fashion and Luxury Management Tsinghua-UTS (University of Technology, Sydney) Program on Sport Management: for 2008 Beijing Olympic Games Tsinghua-HEC Women Entrepreneurship Track Program Tsinghua-Yale Management and Leadership Training For Women in Health Care Executive Development Programs at Tsinghua SEM Actively collaborated with prestigious b-schools all over the world

41. The Market, Competition and Opportunities

42. The Market, Competition and Opportunities

43. The Market, Competition and Opportunities Key Players on the Market

44. The Market, Competition and Opportunities Chinese B-Schools with International Accreditations

45. The Market, Competition and Opportunities Other Players in Different Market

46. Courses Development：The ability to quickly respond to market and customers’ needs in developing new courses Marketing：The ability to communicate to the target market and customers effectively Resources: The ability to acquire and integrate internal and external resources Program Operation: The ability to deliver and operate the programs professionally to raise customer satisfaction Innovation: The organizational ability to adapt to the market change …… The Market, Competition and Opportunities Core Competence in Competition

47. The Programs and Organizational innovations

48. Interactive Teaching & Learning Outward Development Company Visits Business Simulation Classes on the Go The Programs and Organizational innovations

49. The Programs and Organizational innovations • Advanced Business Management Program(ABMP) • Started from 1991, 18 years, 63 cohorts • Three-month full time study, runs twice a year • Program contents: general management • 4300 trainees attended (by Apr, 2009) • Most from large stated-owned companies (SOEs) • Potential leaders – from middle to senior executives • Strong bonding with large SOEs

50. The Programs and Organizational innovations • Advanced Business Management Program • Program Content • Intensive, high-quality courses: • Managerial Economics, Corporate Strategy, • Corporate Finance and Governance, HR management, • Technology Innovation, Information Management, • Marketing, Leadership, Special Topic Seminars • Team-building • Practical projects