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Counting the Benefits – Linking Health and Transport to Benefit Business Presentation to ECOMMs 14 th May 2009. Arlene Finn, Sustainable Travel Officer Finola O’Driscoll, Transportation Planner One Small Step Programme, Dublin Transportation Office. Presentation Outline.

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Counting the Benefits – Linking Health and Transport to Benefit BusinessPresentation to ECOMMs14th May 2009

Arlene Finn, Sustainable Travel Officer

Finola O’Driscoll, Transportation Planner

One Small Step Programme, Dublin Transportation Office

presentation outline
Presentation Outline
  • Irish context – modal shift needed/ DTO TDM programmes
  • The Pedometer Challenge – practical implementation
  • Lessons Learned
modal shift needed in ireland
Modal shift needed in Ireland

No of trips

2000000

1500000

1000000

500000

Baseline – 1.7m+ driving in 2020

Drivers post T21 investment in PT

50:50 modal share

40:60 modal share

Mobility management

1991 2007 2019

1991- 2006: Distance to work doubled; number of journeys doubled, rush hour lengthening

where mobility management fits
Where mobility management fits:

Infrastructure Provision

+

Travel Demand Management

Green-Schools Ireland – school TPs

WTP programme/ network

Adamstown SDZ

Pilot Residential TP

Packages of incentives and deterrents

pedometer challenge
Pedometer challenge
  • Sept 2008 for 1 month
  • Joint initiative of Irish Heart Foundation, One Small Step & partner organisations
  • 1700 people in 16 companies registered
  • 9% increase in people walking to work

pedometer challenge2
Pedometer challenge
  • 363 teams registered, over 240 logged steps
  • Teams not reaching 10K steps per day – still logging steps (still involved!)
  • Team Captains’ Evaluation – 9% modal shift in favour of walking (from 34% to 43%)
  • Mostly female involvement (78% of Team Captains responding)

pedometer challenge3
Pedometer challenge

Barriers to Physical Activity (and therefore walking/ cycling for commute):

  • Lack of self confidence
  • Lack of self-management skills
  • Lack of social support
  • Lack of family support

Pedometer Challenge addresses these – fun, no specialist equipment, support from workplace, no fear of injury, convenient as it’s part of commute/ lunchtime

pedometer challenge4
Pedometer challenge

Team Captains’ Evaluation:

  • 85% - challenge made them aware of how much/ little activity they do
  • 99% intending to exercise once the challenge was over

Challenge = ideal primer initiative for health & mobility management professionals

pedometer challenge5
Pedometer challenge
  • Team Captains’ Reason for Participating in the Challenge

pedometer challenge6
Pedometer challenge

Comments from the winning team:

“an excellent idea, being part of a teamwas a great motivator”

“it was nice to be part of an activity common to the wider organisation”

“The challenge generated a very positive team spirit”

pedometer challenge7
Pedometer challenge

Coordinators Evaluation:

  • 80% would do it again
  • 60% - challenge encouraged staff to walk for commute
  • Management supportive (& participating)
  • Comment that challenge lead to person buying a bike
pedometer challenge8
Pedometer challenge

Lessons:

  • Pedometers
  • Coordination of initiative
  • Step logs
  • Male involvement

pedometer challenge9
Pedometer challenge
  • Very successful partnership between health charity, business and transport body.
  • Drew organisations in
  • Raised money for IHF
  • Increased interest in Mobility Management from Irish organisations

contact
Contact
  • Arlene Finn - Sustainable Travel Officer
  • Finola O’Driscoll - Transportation Planner
  • The Dublin Transportation Office
  • Floor 3, Block 6/7 Irish Life Centre
  • Lower Abbey Street, Dublin 1, Ireland
  • Tel +353 1 879 8300
  • www.onesmallstep.ie
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