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Counting the Benefits – Linking Health and Transport to Benefit Business Presentation to ECOMMs 14 th May 2009. Arlene Finn, Sustainable Travel Officer Finola O’Driscoll, Transportation Planner One Small Step Programme, Dublin Transportation Office. Presentation Outline.

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Arlene Finn, Sustainable Travel Officer Finola O’Driscoll, Transportation Planner

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Arlene finn sustainable travel officer finola o driscoll transportation planner

Counting the Benefits – Linking Health and Transport to Benefit BusinessPresentation to ECOMMs14th May 2009

Arlene Finn, Sustainable Travel Officer

Finola O’Driscoll, Transportation Planner

One Small Step Programme, Dublin Transportation Office


Presentation outline

Presentation Outline

  • Irish context – modal shift needed/ DTO TDM programmes

  • The Pedometer Challenge – practical implementation

  • Lessons Learned


Modal shift needed in ireland

Modal shift needed in Ireland

No of trips

2000000

1500000

1000000

500000

Baseline – 1.7m+ driving in 2020

Drivers post T21 investment in PT

50:50 modal share

40:60 modal share

Mobility management

199120072019

1991- 2006: Distance to work doubled; number of journeys doubled, rush hour lengthening


Where mobility management fits

Where mobility management fits:

Infrastructure Provision

+

Travel Demand Management

Green-Schools Ireland – school TPs

WTP programme/ network

Adamstown SDZ

Pilot Residential TP

Packages of incentives and deterrents


Smarter travel ireland

Smarter Travel - Ireland


Pedometer challenge

Pedometer challenge

  • Sept 2008 for 1 month

  • Joint initiative of Irish Heart Foundation, One Small Step & partner organisations

  • 1700 people in 16 companies registered

  • 9% increase in people walking to work


Pedometer challenge1

Pedometer challenge


Pedometer challenge2

Pedometer challenge

  • 363 teams registered, over 240 logged steps

  • Teams not reaching 10K steps per day – still logging steps (still involved!)

  • Team Captains’ Evaluation – 9% modal shift in favour of walking (from 34% to 43%)

  • Mostly female involvement (78% of Team Captains responding)


Pedometer challenge3

Pedometer challenge

Barriers to Physical Activity (and therefore walking/ cycling for commute):

  • Lack of self confidence

  • Lack of self-management skills

  • Lack of social support

  • Lack of family support

    Pedometer Challenge addresses these – fun, no specialist equipment, support from workplace, no fear of injury, convenient as it’s part of commute/ lunchtime


Pedometer challenge4

Pedometer challenge

Team Captains’ Evaluation:

  • 85% - challenge made them aware of how much/ little activity they do

  • 99% intending to exercise once the challenge was over

    Challenge = ideal primer initiative for health & mobility management professionals


Pedometer challenge5

Pedometer challenge

  • Team Captains’ Reason for Participating in the Challenge


Pedometer challenge6

Pedometer challenge

Comments from the winning team:

“an excellent idea, being part of a teamwas a great motivator”

“it was nice to be part of an activity common to the wider organisation”

“The challenge generated a very positive team spirit”


Pedometer challenge7

Pedometer challenge

Coordinators Evaluation:

  • 80% would do it again

  • 60% - challenge encouraged staff to walk for commute

  • Management supportive (& participating)

  • Comment that challenge lead to person buying a bike


Pedometer challenge8

Pedometer challenge

Lessons:

  • Pedometers

  • Coordination of initiative

  • Step logs

  • Male involvement


Pedometer challenge9

Pedometer challenge

  • Very successful partnership between health charity, business and transport body.

  • Drew organisations in

  • Raised money for IHF

  • Increased interest in Mobility Management from Irish organisations


Contact

Contact

  • Arlene Finn - Sustainable Travel Officer

  • Finola O’Driscoll - Transportation Planner

  • The Dublin Transportation Office

  • Floor 3, Block 6/7 Irish Life Centre

  • Lower Abbey Street, Dublin 1, Ireland

  • Tel +353 1 879 8300

  • www.onesmallstep.ie


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