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Up Up and Away Business Plan for a New Walker Design 12/7/10

Up Up and Away Business Plan for a New Walker Design 12/7/10. The Waka Waka Company Rohan Agarwal Shira Bennett Nancy Lai Andy Raina. Business Objective. Maximize profit by providing a solution to an unmet need in the market of elderly care and assistive devices .

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Up Up and Away Business Plan for a New Walker Design 12/7/10

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  1. Up Up and AwayBusiness Plan for a New Walker Design12/7/10 The WakaWaka Company RohanAgarwal Shira Bennett Nancy Lai Andy Raina

  2. Business Objective Maximize profit by providing a solution to an unmet need in the market of elderly care and assistive devices

  3. Assists in standing Assists in walking Current State Up Up and Away

  4. Product Description • Up Up and Away • Sells at $120 each • Feet • Folding Mechanism • Adjustable Legs

  5. Market Identity • Male or female • Over the age of 75 • Diminishing physical capabilities • Strong desire for independence • Require help • Standing up • Walking • Transportation

  6. Market Share: 2011 • Current elderly population: ~19,000,000 • Rate of population growth: ~152,000 5% Demand = 37,000 walkers/year for the next 10 years = 73% of target market 4.6% 77% • Current Target Market: 49,000 and increasing by 350 people/year

  7. Capital/ Personnel Resources • Machinery • 8 at $500,000 each • Labor • 25 employees at $50,000/year • Rent • $8/square foot/year • Cost/unit • Materials • Manufacturing • Assembly

  8. Breakeven Analysis Breakeven Point: End of 2nd year

  9. Pro Forma Summary Year 1

  10. Investment Summary • Requesting initial start up of $6.8 million • Pay back initial investment in 2 years • Divide 10% of profit between investors in years 3 and 4

  11. THANK YOU QUESTIONS?

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