Inspiring Change Through Written Humour

1. Inspiring Change Through Written Humour THE Team BEHIND News That Matters Not A LEADING INDIAN CRITICISM AND NEWS SATIRE WEBSITE

2. Social Purposes • • Satire • • • Sarcasm • • • Criticism • • As a Platform for the Youth • • Opinion • • • Social Commentary • • Recreational Purposes • • News Parody • • • Wit and Humour•

3. An Introduction “News That Matters Not”: a news satire and social commentary website based in India. One of the oldest of all such popular websites in India, which still exist very actively. Publishes sarcasm, criticism, satire and the like, usually in the form of humorous news parody.

4. Some Key Points Targets the media, politics, life, society, etc. Known best for its work based on criticism of education policies of India, and insightful social satire aimed at awareness. Founded in 2009, NTMN is a students-run venture, going strong with new contributors willing to use the platform to express, and growing fanbase of 10000+ Facebook fans.

5. Mission Statement/Vision • To inspirechange through written humour. • To brings to light discrepancies in life and governance in a developing society, through crisp writing. • To use creative skills, mostly satirical, to express thoughts. • To point out the obvious through satire, which makes people laugh, and realise the pitfalls of the society (and its people) at the same time.

6. Market Summary and Feasibility Study • News satire — an emerging trend in Indian online social media, as youth get closer to wit and humour. • Aims to get the youth closer to purposeful wit and satire, which makes them more aware and sensitive towards issues. • More and more people are turning to online sources for more reasons than ever imagined before, thus promising more exposure.

7. Important Goals & Opportunities To become a full-fledged alternative media website with more interesting sections, designed in innovative ways, to serve our purpose. To transform into a print publication in order to extend the market to people who don't use the internet. We wish to conduct seminars and workshops in schools and colleges to recruit new talent.

8. Important Goals & Opportunities Currently limited to literary methods; in due course, we wish to associate with NGOs and social organizations to bring our motives into practical light. Will help us sustain longer and in a more satisfying manner, while serving the society. Offer opportunity to youth to be part of a literary revolution, where satire becomes an important tool to influence an inspirational “youth wave”.

9. Business Concept and Competition • Currently web-based. A successful execution over the last two years, now one of the best-known news satire websites in India. • Competition: Faking News (fakingnews.com): Our USP over other competitors — We use methods beyond fake news as well, while writing satire. We have very frequent serious opinion-making and criticism, which provokes thought. NTMN’s motives are more social, than achieving literary or satirical genius.

10. Social Effects Creating awareness among readers about issues through the use of humour. Running parallel to mainstream journalism, and making youth aware about current affairs. Nurturing the leaders of tomorrow Creating awareness among citizens about what can be avoided, what needs to be set right, what is going wrong, and what shortcomings we possess.

11. Team Features Technical: A web-designing team. Creative: Writers, Photo/Video Illustrator, Cartoonist, capable team of Editors and Administrators. Open to anyone who wants to express. Financial:Marketing think-tank, Viral marketing methods, advertisements. Promotion:Facebook, Twitter, Other Social Media, Advertisements

12. Risks and Rewards • Readership — • Our most successful article till date has fetched 61,000+ readers. • Average time spent by a user on the site: 14 minutes • Breaking stereotypes — • Very young authors, aged between 18 to 23, ► enthusiasm. • With our confidence, we aim to break stereotypes. • Desire to learn more to become better in our art.

13. Key Issues (Threats and Weaknesses) Writer’s block : Low points of writing Lack of experience : Most authors are young and inexperienced; still learning Lack of monetary expertise and marketing. Other commitments: Most writers are college students, which makes it possible that dedication burns out as studies get more challenging. Smooth management required. 

14. Revenue Generation Methods To render popular articles to the mainstream print media on a regular basis. To publish a monthly magazine, compiling popular articles, comments and the best from other features of the month. Long term goal: Full-fledged newspaper; Video content for internet. Short term goal: Tying-up with a reputed national daily to write a weekly satire supplement for them. Giving people a forum to express, discuss and expand their views.

15. Impact and Achievements Impact of An Open Letter To KapilSibal: an IIT alumnus studying in New York, wrote to us, asking if we had any questions we would like him to put on our behalf to MrKapilSibal, who was scheduled to visit their university in near future. As a result, our concerns were voiced in front of MrSibal. Successful internship program in 2011, which saw college students learn the art satire writing among other skills. Featured in Print Media thrice, twice by The Times of India and once by Mid-Day.