The C O L O U R of WOMAN. Globally Women are mostly represented by Pink. No More Pink. Why No More Pink. PINK.
The COLOUR of WOMAN
Globally Women are mostly represented by Pink
No More Pink
Positive: Physical tranquillity, nurture, warmth, femininity, love, sexuality, survival of the species, compassion and understanding, sweetness, naiveté, innocence and inexperience
Negative: Inhibition, emotional claustrophobia, emasculation, physical weakness, over-emotional and over-cautious, having emotional neediness or unrealistic expectations, being immature and girlish, lack of will power and lack of self worth
RohitVishal Kumar, Associate Professor at Xavier's Institute of Social Service and co-author of Colour Colour Everywhere, gives us an insight into fashion trends of 18th and 19th century England. "The English uniform during this period was dominated by red, and small boys (seen as little soldiers) wore pink (derived by boiling the red cloth). So, it will surprise many to know that Britain itself was responsible for the distinction of blue for boys and pink for girls. It is believed that with the growing naval power of Britain, people started dressing their children in sailor suits and naval uniforms, which were blue. And overtime, blue began dominating the colour spectrum for boys, and pink was relegated to girls.“
It wasn’t until the 1940s that retailers and manufacturers decided on pink for girls and blue for boys. Then the women’s lib movement of the '70s actually pushed retailers back to gender neutrality. But in the '80s, the once lace-deprived girls became new moms, and the division of pink and blue started anew.- Mark Wilson in Fastcodesign.com
Which COLOUR suits WOMAN most
Before choosing the right COLOUR for woman, we must know the real woman
Know the power of REAL WOMAN & her NEW COLOUR
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Go to the NEW COLOUR
“Women Beat Men at Art of Investing”Source: Headline, Miami Herald, reporting on a study by Profs. Terrance Odean and Brad Barber, UC Davis
“Parents still prefer to have a boy rather than a girl. One longstanding reason boys have been seen as a greater blessing has been that they are expected to become better economic providers for their parents’ old age. Yet it is time for parents to think again. Girls may now be a better investment.Girls get better grades in school than boys, and in most developed countries more women than men go to university. Women will thus be better equipped for the new jobs of the 21st century, in which brains count a lot more than brawn. … surveys show that women consistently achieve higher financial returns than men do. Furthermore, the increase in female employment in the rich world has been the main driving force of growth in the last couple of decades. Those women have contributed more to global GDP growth than have either new technology or the new giants, India and China.” Source:Economist, April 15, 2006, Leader, page 14
Around the globe since 1980, women have filled “two new jobs for every one taken by a man.” “Women are becoming more important in the global marketplace not just as workers, but also as consumers, entrepreneurs, managers and investors.” A couple of final assertions: (1) It is now agreed that “the single best investment that can be made in the developing world” is educating girls. (2) Also, surprisingly, nations with the highest female labor force participation rates, such as Sweden and the U.S., have the highest fertility rates; and those with the lowest participation rates, such as Italy and Germany, have the lowest fertility rates.
“All signs point to a new era of women in charge-socially, economically and politically.”- Alex Beam, “Women Rule,” International Herald
“Meet the lipstick entrepreneurs. Trend spotters are forecasting huge gains for women in business over the next decade. We meet the new band of sisters doing it for themselves.” —Headline, Sunday Times (UK)
“We Did It!” –as women surpass 50% in U.S. workforce/“Women’s economic empowerment is arguably the biggest social change of our times.” - Economist cover
“Women speak and hear a language of connection and intimacy, and men speak and hear a language of status and independence. Men communicate to obtain information, establish their status, and show independence. Women communicate to create relationships, encourage interaction, and exchange feelings.” —Judy Rosener, America’s Competitive Secret
Men: Individual perspective. “Core unit is ‘me.’ ”Pride in self-reliance.
Women: Group perspective. “Core unit is ‘we.’ ” Pride in team accomplishment.
“Headline 2020:Women Hold 80 Percent of Management and Professional Jobs”Source: The Extreme Future: The Top Trends That Will Reshape the World in the Next 20 Years, James Canton
*Ability to put themselves in their counterparties’ shoes*Comprehensive, attentive and detailed communication style*Empathy that facilitates trust-building*Curious and attentive listening*Less competitive attitude*Strong sense of fairness and ability to persuade*Proactive risk manager*Collaborative decision-makingSource: HoracioFalcao, Cover story/May 2006, World Business, “Say It Like a Woman: Why the 21st-century negotiator will need the female touch”
“The growth and success of women-owned businesses is one of the most profound changes takingplace in the business world today.”—Margaret Heffernan, How She Does It
“Girls are the new boys.”Source: The Daily Mail, “Why Today’s Women Want a Girl”
“Boys Falling Seven Years Behind Girls at GCSE Level”—headline, Weekly Telegraph, UK
“THE NEW GENDER GAP:
From kindergarten to grad school, boys are becoming the second sex”
Cover story, BusinessWeek
ShivahshakthyayuktoyadibhavatishaktahprabhavitumNa chedevamdevonakhalukusalahspanditumapi;Lord Shiva, only becomes able to do creation in this world along with Shakthi. Without her, Even an inch he cannot move.
So No Doubt, Women are Strong
Now, what’s the most suitable COLOUR for/of woman?
Synergians carried out extensive studies on the characteristics and impacts of different colours. Surprisingly, findings of our internal research, outcome of our brainstorming sessions, opinions of experts we contacted and feedback of women and men interviewed uniformly suggest
RED as the COLOUR of Woman
But we select Neon Redas the COLOUR of woman
Neon Red- Colour Scheme
Pantone 199C, RGB-R 214 G 28 B 56
Team NEON RED
We invite your cooperation & support for making
NEON RED the colour of WOMAN
President & Chief Volunteer
Expert in Human Resource Management, Marketing and Performance Improvement Training.
Sanila P V,
Assistant Manager- Projects
MSW, Expertise in Social work, Woman empowerment, Public Health
Assistant Manager- Projects
MSW, Expertise in Social work, Woman empowerment, Child Psychology
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