Techniques of Persuasion. . What are some techniques used to persuade or motivate you to do something? Here are some examples of how to appeal to someone’s ethos, logos, or pathos. There are many reasons people try to persuade others:.
Techniques of Persuasion.
What are some techniques used to persuade or motivate you to do something?
Here are some examples of how to appeal to someone’s ethos, logos, or pathos
the results graphed to show people’s opinions.
Jessica Simpson on Pizza Hut commercials.
Michael Jordan and Nike
Ad with emotional appeal
Emotional appeal – make you look younger
facts and figures,
or compare and
contrast to get
Logical appeal – smarten up
Head-on, apply directly to the forehead.
Head-on, apply directly to the forehead.”
Are you an ad detective?
Nike is paying Tiger Woods about $100 million to use Nike products for five years.
This technique tries to persuade everyone to join in and do the same thing.
An important person or famous figure endorses a product.
Words such as luxury, beautiful, paradise, and economical are used to evoke positive feelings in the viewer.
Negative words are used to create an unfavorable opinion of the competition in the viewer's mind.