Not just karaoke
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Not Just Karaoke. Roger Dahle Nicholas Arment Hanif Boykin Elizabeth Valles. Original BMC and Tested Customer Segments. What were our customer segment hypotheses ?. Male of Female Age 16- 35 Amateur and Professional Musicians. Male & Female Age 25-50 Industry Professionals .

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Not just karaoke

Not Just Karaoke

  • Roger Dahle

  • Nicholas Arment

  • HanifBoykin

  • Elizabeth Valles


Original bmc and tested customer segments

Original BMC and Tested Customer Segments

  • What were our customer segment hypotheses?

  • Male of Female

  • Age 16- 35

  • Amateur and Professional Musicians

  • Male & Female

  • Age 25-50

  • Industry Professionals

  • Male & Female

  • Age 25-50

  • Industry Professionals


Tested minimum viable product

Tested Minimum Viable Product


Customer segment

Customer Segment


Customer archetype

Customer Archetype

Billy the artist

Follows:Graphic DesignersActorsMultimedia ArtistsWriters Interior DesignersPaintersMusiciansChoir members

Spends: $30-$200 in mobile applications to improve and expose their talents.

Purchased online within the last 30 days.

Salary: 15k-60k


Customer survey 33 potential customers interviewed

Customer Survey33 Potential Customers Interviewed


Njk customer development site

NJK – Customer Development Site


Key insights customer segment bmc changes

Key Insights – Customer Segment&BMC Changes

Key Insights

  • App will only be supported by Android at first

  • Many wanted to upload video performances but basic model will not allow

  • Many did not want to pay for the app. Offer a free trial run and if the user enjoys the app the charge a user fee.

  • Potential users liked the feature where they can save their favorite songs in “My Stuff”

    Age Demographics for Musicians that would be interested ranging more around 14-30.


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