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Not Just Karaoke. Roger Dahle Nicholas Arment Hanif Boykin Elizabeth Valles. Original BMC and Tested Customer Segments. What were our customer segment hypotheses ?. Male of Female Age 16- 35 Amateur and Professional Musicians. Male & Female Age 25-50 Industry Professionals .

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not just karaoke
Not Just Karaoke
  • Roger Dahle
  • Nicholas Arment
  • HanifBoykin
  • Elizabeth Valles
original bmc and tested customer segments
Original BMC and Tested Customer Segments
  • What were our customer segment hypotheses?
  • Male of Female
  • Age 16- 35
  • Amateur and Professional Musicians
  • Male & Female
  • Age 25-50
  • Industry Professionals
  • Male & Female
  • Age 25-50
  • Industry Professionals
customer archetype
Customer Archetype

Billy the artist

Follows:Graphic DesignersActorsMultimedia ArtistsWriters Interior DesignersPaintersMusiciansChoir members

Spends: $30-$200 in mobile applications to improve and expose their talents.

Purchased online within the last 30 days.

Salary: 15k-60k

key insights customer segment bmc changes
Key Insights – Customer Segment&BMC Changes

Key Insights

  • App will only be supported by Android at first
  • Many wanted to upload video performances but basic model will not allow
  • Many did not want to pay for the app. Offer a free trial run and if the user enjoys the app the charge a user fee.
  • Potential users liked the feature where they can save their favorite songs in “My Stuff”

Age Demographics for Musicians that would be interested ranging more around 14-30.

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