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Linkedin Active Audience vs. Other job search/recruitment platforms - PowerPoint PPT Presentation


Discover why LinkedIn is the number 1 platform in professional industries for recruitment and job search.

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Linkedin Active Audience vs. Other job search/recruitment pl...

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Multiplatform

LinkedIn reaches a unique audience

90%

95%

9.6M

UMV

5.6M

of LinkedIn users do not visit Glassdoor.com

15.6MUMV

of LinkedIn users do not visit CareerBuilder.com

1M

96%

101MUnique monthlyvisitors

4.5M

of LinkedIn users do not visit Stackoverflow.com

7.5MUMV

13.9M

21M

79%

86%

38.7MUMV

of LinkedIn users do not visit Monster.com

of LinkedIn users do not visit Indeed.com

22MUMV

Source: comScore Cross Visitation , Media Metrix, May’15 , US. Multiplatofrm.


LinkedIn reaches many more Professionals in the Technology Industry

91%

97%

.46M

UMV

.15M

of LinkedIn users do not visit Glassdoor.com

.79MUMV

of LinkedIn users do not visit CareerBuilder.com

.38M

92%

4.3MUnique monthlyvisitors

.34M

of LinkedIn users do not visit Stackoverflow.com

.87MUMV

.59M

.33M

2.0MUMV

86%

93%

of LinkedIn users do not visit Monster.com

of LinkedIn users do not visit Indeed.com

1.0MUMV

Source: ComScore Cross visitation, Plan Metrix. ’15 US. Desktop Only

Technology Professionals = those who work in the Computer Industry or have a computer/ mathematical job title (As reported by Plan matrix panelists)


Industry Snapshot: Technology

  • Take-aways

  • There are twice as many Tech Professionals on LinkedIn vs. Indeed

  • Only 7.5% of Tech Professionals on LinkedIn visit Monster & 7.9% visit Stackoverflow

  • 12x more Tech professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 27x higher than CareerBuilder

Source: ComScore Cross visitation, Plan Metrix. Feb’15 US. Desktop Only

Professionals in the Technology Industry = those who work in the Computer Industry or have a computer/ mathematical job title (As reported by Plan matrix panelists)


LinkedIn reaches a large number of Software Professionals

94%

99%

.07M

UMV

.03M

of LinkedIn users do not visit Glassdoor.com

of LinkedIn users do not visit CareerBuilder.com

.22MUMV

.12M

1.9MUnique monthlyvisitors

93%

.13M

of LinkedIn users do not visit Stackoverflow.com

.35MUMV

.17M

.10M

91%

.54MUMV

of LinkedIn users do not visit Indeed.com

95%

of LinkedIn users do not visit Monster.com

.19MUMV

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Software Professionals = those who have a computer/ mathematical (programmers /software engg.. / system admins/ actuaries) job title (As reported by Plan matrix panelists)


Audience Snapshot: Software Professionals

  • Take-aways

  • There are 3x as many Software professionals on LinkedIn vs. Indeed

  • Only 6.1% of Software professionals on LinkedIn visit Glassdoor

  • 29x more Software professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 8x higher than Stackoverflow

Source: ComScore Cross visitation, Plan Metrix. Feb’15 US. Desktop Only

Software Professionals = those who have a computer/ mathematical (programmers /software engg.. / system admins/ actuaries) job title (As reported by Plan matrix panelists)


LinkedIn reaches many more professionals in Healthcare Industry

92%

98%

.19M

UMV

.03M

of LinkedIn users do not visit Glassdoor.com

.3MUMV

of LinkedIn users do not visit CareerBuilder.com

.13M

97%

.04M

1.5MUnique monthlyvisitors

of LinkedIn users do not visit Stackoverflow.com

.18MUMV

.11M

.2M

93%

87%

.9MUMV

of LinkedIn users do not visit Monster.com

of LinkedIn users do not visit Indeed.com

.33MUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in the Healthcare Industry = those who work as Healthcare practitioners/ technicians/ healthcare support/ other medical services or hospitals


Industry Snapshot: Healthcare

  • Take-aways

  • There are twice as many Healthcare Professionals on LinkedIn vs. Indeed

  • 9x more Healthcare professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 13x higher than CareerBuilder

  • Only 8.4% of Healthcare professionals on LinkedIn visit Glassdoor

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in the Healthcare Industry = those who work as Healthcare practitioners/ technicians/ healthcare support/ other medical services or hospitals


LinkedIn reaches many more Health Practitioners

94%

98%

41K

UMV

14K

of LinkedIn users do not visit Glassdoor.com

103KUMV

of LinkedIn users do not visit CareerBuilder.com

43K

98%

17K

672KUnique monthlyvisitors

of LinkedIn users do not visit Stackoverflow.com

65KUMV

33K

55K

92%

95%

323KUMV

of LinkedIn users do not visit Monster.com

of LinkedIn users do not visit Indeed.com

76KUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Health Practitioners = those who have Healthcare practitioners/ technicians as job title (As reported by Plan matrix panelists)


Audience Snapshot: Healthcare Practitioners

  • Take-aways

  • There are twice as many Healthcare Practitioners on LinkedIn vs. Indeed

  • Only 2.1% of Healthcare Practitioners on LinkedIn visit CareerBuilder

  • 12x more Healthcare Practitioners visit LinkedIn daily than Monster

  • Total minutes spent on LinkedIn is 21x higher than Glassdoor

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Health Practitioners = those who have Healthcare practitioners/ technicians as job title (As reported by Plan matrix panelists)


LinkedIn reaches many more Healthcare Support Professionals

86%

97%

100K

UMV

15K

of LinkedIn users do not visit Glassdoor.com

117KUMV

of LinkedIn users do not visit CareerBuilder.com

67K

98%

8K

467KUnique monthlyvisitors

of LinkedIn users do not visit Stackoverflow.com

53KUMV

66K

95K

86%

377KUMV

of LinkedIn users do not visit Monster.com

80%

196KUMV

of LinkedIn users do not visit Indeed.com

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Healthcare Support Professionals= those who have Healthcare support (medical/dental assistant, aides, professional caregivers) job title (As reported by Plan matrix panelists)


Audience Snapshot: Health Support Professionals

  • Take-aways

  • There are 5x as many Health Support Professionals on LinkedIn vs. CareerBuilder

  • Only 20.3 % of Health Support Professionals on LinkedIn visit Indeed

  • 6x more Healthcare Support professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 8x higher than CareerBuilder

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Healthcare Support Professionals= those who have Healthcare support (medical/dental assistant, aides, professional caregivers) job title (As reported by Plan matrix panelists)


LinkedIn reaches many more Professionals in the Food Services Industry

93%

98%

53K

UMV

10K

of LinkedIn users do not visit Glassdoor.com

74KUMV

of LinkedIn users do not visit CareerBuilder.com

36K

98%

11K

542KUnique monthlyvisitors

of LinkedIn users do not visit Stackoverflow.com

73KUMV

34K

55K

90%

94%

255KUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

66KUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Food Svc.= those who work in the Food Services industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists)


Industry Snapshot: Food Services

  • Take-aways

  • There are twice as many Professional in Food Svc. Industry on LinkedIn vs. Indeed

  • Only 8.8% of Food Svc. Professional on LinkedIn visit Stackoverflow

  • 18x more Food Svc. Professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 23x higher than CareerBuilder

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Food Svc.= those who work in the Food Services industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists)


LinkedIn reaches many more Professionals in the Food Retail & Services Industry

99%

95%

.07M

UMV

.01M

of LinkedIn users do not visit CareerBuilder.com

of LinkedIn users do not visit Glassdoor.com

.16MUMV

.06M

97%

.03M

1.0MUnique monthlyvisitors

of LinkedIn users do not visit Stackoverflow.com

.16MUMV

.1M

90%

.04M

of LinkedIn users do not visit Indeed.com

.5MUMV

96%

of LinkedIn users do not visit Monster.com

.08MUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Food Svc.& Retail= those who work in the Food Services/ Retail industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists)


Industry Snapshot: Food Retail &Services

  • Take-aways

  • There are twice as many Food Industry Professionals on LinkedIn vs. Indeed

  • Only 3% of Food Industry Professionals on LinkedIn visit Stackoverflow

  • 27x more Food Industry Professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 29x higher than CareerBuilder

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Food Svc.& Retail= those who work in the Food Services/ Retail industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists)


LinkedIn reaches many more Professionals in the Retail Industry

90%

94%

.3M

UMV

131K

.42M UMV

of LinkedIn users do not visit Glassdoor.com

of LinkedIn users do not visit CareerBuilder.com

203K

92%

2.1MUnique monthlyvisitors

173K

.41MUMV

of LinkedIn users do not visit Stackoverflow.com

299K

311K

85%

85%

1MUMV

of LinkedIn users do not visit Monster.com

of LinkedIn users do not visit Indeed.com

.76MUMV

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Retail Industry = those who work in Retail industry (other than Food Retail) (As reported by Plan matrix panelists)


Industry Snapshot: Retail

  • Take-aways

  • There are twice as many Retail professionals on LinkedIn vs. Indeed

  • Only 8.4% of Retail professionals on LinkedIn visit Stackoverflow

  • 6x more Retail professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 16x higher than CareerBuilder

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Retail Industry= those who work in Retail industry (other than Food Retail) (As reported by Plan matrix panelists)


LinkedIn reaches many more Architecture & Engineering Professionals

88%

95%

44K

UMV

39K

151KUMV

of LinkedIn users do not visit Glassdoor.com

of LinkedIn users do not visit CareerBuilder.com

97K

87%

778KUnique monthlyvisitors

101K

of LinkedIn users do not visit Stackoverflow.com

191KUMV

55K

129K

83%

93%

253KUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

94KUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Architecture & Engg.. Professionals = those who have Architecture/Engineering as job title (As reported by Plan matrix panelists)


Audience Snapshot: Architecture/Engg. Professionals

  • Take-aways

  • There are 3x as many Architecture/ Engg. Professionals on LinkedIn vs. Indeed

  • Only 7.1% of Architecture/ Engg. Professionals on LinkedIn visit Monster

  • Architecture/ Engg. Professionals spent 17x more minutes on LinkedIn than Indeed

  • Total pages viewed on LinkedIn is 11x higher than Stakeoverflow

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Architecture & Engg. Professionals = those who have Architecture/Engineering as job title (As reported by Plan matrix panelists)


LinkedIn reaches many more Professionals in the Construction Industry

95%

96%

.1M

UMV

.05M

of LinkedIn users do not visit Glassdoor.com

.16MUMV

of LinkedIn users do not visit CareerBuilder.com

.07M

91%

1.3MUnique monthlyvisitors

.11M

of LinkedIn users do not visit Stackoverflow.com

.3MUMV

.06M

.11M

92%

96%

.4MUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

.13MUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Construction Industry = those who work in the Construction Industry or have a construction job title (As reported by Plan matrix panelists)


Industry Snapshot: Construction

  • Take-aways

  • There are 3x as many Construction Industry professionals on LinkedIn vs. Indeed

  • Only 8.8% of Construction Industry professionals on LinkedIn visit Stackoverflow

  • 32x more Construction professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 43x higher than CareerBuilder

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Construction Industry = those who work in the Construction Industry or have a construction job title (As reported by Plan matrix panelists)


LinkedIn reaches many more Professionals Advertising/ Media/ Sales

95%

87%

of LinkedIn users do not visit CareerBuilder.com

of LinkedIn users do not visit Glassdoor.com

.37M

UMV

.73MUMV

.15M

.36M

89%

2.8MUnique monthlyvisitors

.32M

of LinkedIn users do not visit Stackoverflow.com

.73MUMV

.4M

.52M

82%

86%

of LinkedIn users do not visit Indeed.com

1.7MUMV

of LinkedIn users do not visit Monster.com

1MUMV

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Advertising/ Media/ Sales Professionals = those who work in the Advertising Industry or have a Arts/Design/Media/ Sports/ entertainment/Sales job title (As reported by Plan matrix panelists)


Industry Snapshot: Advertising/ Media/ Sales

  • Take-aways

  • There are twice as many Advertising/ Media/ Sales Professionals on LinkedIn vs. Indeed

  • Only 12.7% of Advertising/ Media/ Sales Professionals on LinkedIn visit Glassdoor

  • 7x more Advertising/ Media/ Sales Professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 15x higher than CareerBuilder

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Advertising/ Media/ Sales Professionals = those who work in the Advertising Industry or have a Arts/Design/Media/ Sports/ entertainment/Sales job title (As reported by Plan matrix panelists)


LinkedIn reaches a large number of Sales Professionals

88%

94%

.34M

UMV

.56MUMV

of LinkedIn users do not visit Glassdoor.com

.13M

of LinkedIn users do not visit CareerBuilder.com

.27M

89%

2.2MUnique monthlyvisitors

.25M

of LinkedIn users do not visit Stackoverflow.com

.53MUMV

.36M

82%

.4M

84%

of LinkedIn users do not visit Indeed.com

1.3MUMV

of LinkedIn users do not visit Monster.com

.91MUMV

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Sales Professionals = those who have a Sales job title (As reported by Plan matrix panelists)


Audience Snapshot: Sales Professionals

  • Take-aways

  • There are twice as many Sales professionals on LinkedIn vs. Indeed

  • Only 7.4% of Sales professionals on LinkedIn visit Glassdoor

  • 8x more Sales professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 57x higher than CareerBuilder

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Sales Professionals = those who have a Sales job title (As reported by Plan matrix panelists)


LinkedIn reaches many more Community & Social Service Professionals

98%

100%

3K

UMV

1K

3K

of LinkedIn users do not visit CareerBuilder.com

of LinkedIn users do not visit Glassdoor.com

40KUMV

204KUnique monthlyvisitors

2K

12K

94%

99%

67KUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

11KUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Community & social service= those who have a Community & social service job title (As reported by Plan matrix panelists)


Audience Snapshot: Community/Social Service Professionals

  • Take-aways

  • There are 3x as many Social Service Professionals on LinkedIn vs. Indeed

  • Only 1.5% of Social Service Professionals on LinkedIn visit Glassdoor

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Community & social service= those who have a Community & social service job title (As reported by Plan matrix panelists)


LinkedIn reaches many more Professionals in the Real Estate Industry

90%

97%

24K

UMV

14K

76KUMV

of LinkedIn users do not visit Glassdoor.com

of LinkedIn users do not visit CareerBuilder.com

46K

89%

442KUnique monthlyvisitors

47K

of LinkedIn users do not visit Stackoverflow.com

86KUMV

20K

34K

92%

95%

117KUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

49KUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Real Estate Professionals = those who work in the Real Estate Industry (As reported by Plan matrix panelists)


Industry Snapshot: Real Estate

  • Take-aways

  • There are 4x as many Real Estate Professionals on LinkedIn vs. Indeed

  • Only 10.5% of Real Estate Professionals on LinkedIn visit Glassdoor

  • 6x more Real Estate Professionals visit LinkedIn daily than Indeed

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Real Estate Professionals = those who work in the Real Estate Industry (As reported by Plan matrix panelists)


LinkedIn reaches many more Professionals in Production

98%

87%

of LinkedIn users do not visit CareerBuilder.com

of LinkedIn users do not visit Glassdoor.com

32K

UMV

152KUMV

14K

95K

91%

757KUnique monthlyvisitors

67K

of LinkedIn users do not visit Stackoverflow.com

130KUMV

48K

88K

88%

94%

330KUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

112KUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Production = those who have a Production job title (As reported by Plan matrix panelists)


Audience Snapshot: Professionals in Production

  • Take-aways

  • There are 2x as many Production professionals on LinkedIn vs. Indeed

  • Only 6.4% of Production professionals on LinkedIn visit Monster

  • 12x more Production professionals visit LinkedIn daily than Glassdoor

  • Total pages viewed on LinkedIn is 6x higher than Indeed

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Production = those who have a Production job title (As reported by Plan matrix panelists)


LinkedIn reaches many more Professionals in Mechanical & Industrial Engg.

96%

88%

of LinkedIn users do not visit CareerBuilder.com

.19M

UMV

.06M

.35MUMV

of LinkedIn users do not visit Glassdoor.com

.2M

92%

.14M

1.7MUnique monthlyvisitors

of LinkedIn users do not visit Stackoverflow.com

.26MUMV

.09M

.24M

86%

95%

.8MUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

.26MUMV

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Mechanical & Industrial Engg. = those who work in the Manufacturing/Processing/Mining/raw Materials industries (As reported by Plan matrix panelists)


Industry Snapshot: Mechanical & Industrial Engg.

  • Take-aways

  • There are 2x as many Mechanical & Industrial Engineering professionals on LinkedIn vs. Indeed

  • Only 3.6% of Mechanical & Industrial Engineering professionals on LinkedIn visit CareerBuilder

  • 18x more Mechanical & Industrial Engineering professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 23x higher than CareerBuilder

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Mechanical & Industrial Engg. = those who work in the Manufacturing/Processing/Mining/raw Materials industries (As reported by Plan matrix panelists)


LinkedIn reaches many more Education Professionals

96%

91%

of LinkedIn users do not visit CareerBuilder.com

.37M

UMV

.15M

of LinkedIn users do not visit Glassdoor.com

.64MUMV

.32M

95%

3.6MUnique monthlyvisitors

.2M

of LinkedIn users do not visit Stackoverflow.com

.72MUMV

.23M

.52M

85%

94%

1.8MUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

.57MUMV

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop only.

Education Professionals = those who are in the Elementary/ Secondary/ College Education Industry or have a Education/ Training/Librarian job title (As reported by Plan matrix panelists)


Audience Snapshot: Education Professionals

  • Take-aways

  • There are twice as many Education Professionals on LinkedIn vs. Indeed

  • Only 8.9% of Education Professionals on LinkedIn visit Glassdoor

  • 12x more Education professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 24x higher than CareerBuilder

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop only.

Education Professionals = those who are in the Elementary/ Secondary/ College Education Industry or have a Education/ Training/Librarian job title (As reported by Plan matrix panelists)


LinkedIn reaches many more Professionals in the Materials Movement & Transportation Industry

97%

90%

of LinkedIn users do not visit CareerBuilder.com

.09M

UMV

.03M

of LinkedIn users do not visit Glassdoor.com

.19MUMV

.09M

87%

.13M

.96MUnique monthlyvisitors

of LinkedIn users do not visit Stackoverflow.com

.22MUMV

.09M

.14M

85%

90%

.47MUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

.31MUMV

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Transportation & Material Moving = those who work in the Transportation/ communication/Public utilities industry or have a transportation/ material moving job title (As reported by Plan matrix panelists)


Industry Snapshot: Material Movement & Transportation

  • Take-aways

  • There are twice as many Transportation professionals on LinkedIn vs. Indeed

  • Only 9.8% of Transportation professionals on LinkedIn visit Monster

  • 8x more Transportation professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 36x higher than CareerBuilder

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Transportation & Material Moving = those who work in the Transportation/ communication/Public utilities industry or have a transportation/ material moving job title (As reported by Plan matrix panelists)


LinkedIn reaches many more Professionals in the Finance Industry

93%

84%

of LinkedIn users do not visit CareerBuilder.com

.26M

UMV

.36MUMV

.09M

of LinkedIn users do not visit Glassdoor.com

.21M

87%

1.3MUnique monthlyvisitors

.16M

of LinkedIn users do not visit Stackoverflow.com

.32MUMV

.18M

.23M

82%

86%

.74MUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

.48MUMV

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in the Finance Industry = those who work in the Finance/Insurance Industry or have a Accountant/CPA/ Financial advisor/ Business or financial Ops specialist job title (As reported by Plan matrix panelists)


Industry Snapshot: Finance

  • Take-aways

  • There are twice as many Finance Professionals on LinkedIn vs. Indeed

  • Only 12.7% of Finance Professionals on LinkedIn visit Stackoverflow

  • 7x more Finance Professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 17x higher than CareerBuilder

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in the Finance Industry= those who work in the Finance/Insurance Industry or have a Accountant/CPA/ Financial advisor/ Business or financial Ops specialist job title (As reported by Plan matrix panelists)


LinkedIn reaches many more Professionals in the Insurance Industry

98%

89%

of LinkedIn users do not visit CareerBuilder.com

32K

UMV

4K

45KUMV

of LinkedIn users do not visit Glassdoor.com

24K

89%

212KUnique monthlyvisitors

.23K

of LinkedIn users do not visit Stackoverflow.com

.41KUMV

2K

13K

94%

99%

109KUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

22KUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in the Insurance Industry = those who work in the Insurance Industry (As reported by Plan matrix panelists)


Industry Snapshot: Insurance

  • Take-aways

  • There are 2x as many Insurance Professionals on LinkedIn vs. Indeed

  • Only 11.1% of Insurance Professionals on LinkedIn visit Glassdoor

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in the Insurance Industry = those who work in the Insurance Industry (As reported by Plan matrix panelists)


LinkedIn reaches a large number of Accountants/CPAs

89%

79%

of LinkedIn users do not visit CareerBuilder.com

171K

UMV

70K

of LinkedIn users do not visit Glassdoor.com

202KUMV

129K

85%

611KUnique monthlyvisitors

93K

of LinkedIn users do not visit Stackoverflow.com

176KUMV

131K

155K

75%

79%

406KUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

358KUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Accountants /CPAs= those who have a Accountant/ CPA job title (As reported by Plan matrix panelists)


Audience Snapshot: Accountants/ CPA

  • Take-aways

  • There are twice as many Accountants/ CPAs on LinkedIn vs. Indeed

  • Only 15.3% of Accountants/ CPAs on LinkedIn visit Stackoverflow

  • 4x more Accountants/ CPAs visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 12x higher than CareerBuilder

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Accountants /CPAs= those who have a Accountant/ CPA job title (As reported by Plan matrix panelists)


LinkedIn reaches a large number of Financial Advisors

99%

96%

of LinkedIn users do not visit CareerBuilder.com

.68K

UMV

.2K

of LinkedIn users do not visit Glassdoor.com

.79KUMV

.5K

14KUnique monthlyvisitors

.4K

.4K

97%

97%

8.9KUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

2.3KUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Financial Advisors = those who have a Financial Advisor job title (As reported by Plan matrix panelists)


Audience Snapshot: Financial Advisors

  • Take-aways

  • There are 2x as many Financial Advisors on LinkedIn vs. Indeed

  • Only 1% of Financial Advisors on LinkedIn visit CareerBuilder.com

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Financial Advisors = those who have a Financial Advisor job title (As reported by Plan matrix panelists)


LinkedIn reaches many more Admin Support Professionals

94%

91%

.21M

UMV

.07M

of LinkedIn users do not visit CareerBuilder.com

of LinkedIn users do not visit Glassdoor.com

.25MUMV

.12M

93%

.09M

1.3MUnique monthlyvisitors

of LinkedIn users do not visit Stackoverflow.com

.22MUMV

.15M

.18M

86%

89%

.74MUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

.48MUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Admin Support = those who have Office & Admin support job title (As reported by Plan matrix panelists)


Audience Snapshot: Admin Support Professionals

  • Take-aways

  • There are twice as many Admin Support Professionals on LinkedIn vs. Indeed

  • Only 11.4% of Admin Support Professionals on LinkedIn visit Monster

  • 6x more Admin Support Professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 11x higher than CareerBuilder

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Admin Support = those who have Office & Admin support job title (As reported by Plan matrix panelists)


LinkedIn reaches many more C-Level/ Top Executives

88%

97%

.43MUMV

.19M

UMV

.08M

of LinkedIn users do not visit Glassdoor.com

of LinkedIn users do not visit CareerBuilder.com

.29M

93%

2.5MUnique monthlyvisitors

.19M

of LinkedIn users do not visit Stackoverflow.com

.41MUMV

.07M

.27M

89%

97%

.82MUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

.2MUMV

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

C-Level/ Top executives = those who have a C-Level/ Manager+ (VP, Director/ Manager) job title (As reported by Plan matrix panelists)


Audience Snapshot: C-Suite/ Top Executives

  • Take-aways

  • There are 3x as many Top Executives on LinkedIn vs. Indeed

  • Only 11.6% of Top Executives on LinkedIn visit Glassdoor

  • 42x more Top executives visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 54x higher than CareerBuilder

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

C-Level/ Top executives = those who have a C-Level/ Manager+ (VP, Director/ Manager) job title (As reported by Plan matrix panelists)


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