Linkedin reaches a unique audience
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Linkedin Active Audience vs. Other job search/recruitment platforms PowerPoint PPT Presentation


Discover why LinkedIn is the number 1 platform in professional industries for recruitment and job search.

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Linkedin reaches a unique audience

Multiplatform

LinkedIn reaches a unique audience

90%

95%

9.6M

UMV

5.6M

of LinkedIn users do not visit Glassdoor.com

15.6MUMV

of LinkedIn users do not visit CareerBuilder.com

1M

96%

101MUnique monthlyvisitors

4.5M

of LinkedIn users do not visit Stackoverflow.com

7.5MUMV

13.9M

21M

79%

86%

38.7MUMV

of LinkedIn users do not visit Monster.com

of LinkedIn users do not visit Indeed.com

22MUMV

Source: comScore Cross Visitation , Media Metrix, May’15 , US. Multiplatofrm.


Linkedin active audience vs other job search recruitment platforms

LinkedIn reaches many more Professionals in the Technology Industry

91%

97%

.46M

UMV

.15M

of LinkedIn users do not visit Glassdoor.com

.79MUMV

of LinkedIn users do not visit CareerBuilder.com

.38M

92%

4.3MUnique monthlyvisitors

.34M

of LinkedIn users do not visit Stackoverflow.com

.87MUMV

.59M

.33M

2.0MUMV

86%

93%

of LinkedIn users do not visit Monster.com

of LinkedIn users do not visit Indeed.com

1.0MUMV

Source: ComScore Cross visitation, Plan Metrix. ’15 US. Desktop Only

Technology Professionals = those who work in the Computer Industry or have a computer/ mathematical job title (As reported by Plan matrix panelists)


Industry snapshot technology

Industry Snapshot: Technology

  • Take-aways

  • There are twice as many Tech Professionals on LinkedIn vs. Indeed

  • Only 7.5% of Tech Professionals on LinkedIn visit Monster & 7.9% visit Stackoverflow

  • 12x more Tech professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 27x higher than CareerBuilder

Source: ComScore Cross visitation, Plan Metrix. Feb’15 US. Desktop Only

Professionals in the Technology Industry = those who work in the Computer Industry or have a computer/ mathematical job title (As reported by Plan matrix panelists)


Linkedin active audience vs other job search recruitment platforms

LinkedIn reaches a large number of Software Professionals

94%

99%

.07M

UMV

.03M

of LinkedIn users do not visit Glassdoor.com

of LinkedIn users do not visit CareerBuilder.com

.22MUMV

.12M

1.9MUnique monthlyvisitors

93%

.13M

of LinkedIn users do not visit Stackoverflow.com

.35MUMV

.17M

.10M

91%

.54MUMV

of LinkedIn users do not visit Indeed.com

95%

of LinkedIn users do not visit Monster.com

.19MUMV

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Software Professionals = those who have a computer/ mathematical (programmers /software engg.. / system admins/ actuaries) job title (As reported by Plan matrix panelists)


Audience snapshot software professionals

Audience Snapshot: Software Professionals

  • Take-aways

  • There are 3x as many Software professionals on LinkedIn vs. Indeed

  • Only 6.1% of Software professionals on LinkedIn visit Glassdoor

  • 29x more Software professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 8x higher than Stackoverflow

Source: ComScore Cross visitation, Plan Metrix. Feb’15 US. Desktop Only

Software Professionals = those who have a computer/ mathematical (programmers /software engg.. / system admins/ actuaries) job title (As reported by Plan matrix panelists)


Linkedin active audience vs other job search recruitment platforms

LinkedIn reaches many more professionals in Healthcare Industry

92%

98%

.19M

UMV

.03M

of LinkedIn users do not visit Glassdoor.com

.3MUMV

of LinkedIn users do not visit CareerBuilder.com

.13M

97%

.04M

1.5MUnique monthlyvisitors

of LinkedIn users do not visit Stackoverflow.com

.18MUMV

.11M

.2M

93%

87%

.9MUMV

of LinkedIn users do not visit Monster.com

of LinkedIn users do not visit Indeed.com

.33MUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in the Healthcare Industry = those who work as Healthcare practitioners/ technicians/ healthcare support/ other medical services or hospitals


Industry snapshot healthcare

Industry Snapshot: Healthcare

  • Take-aways

  • There are twice as many Healthcare Professionals on LinkedIn vs. Indeed

  • 9x more Healthcare professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 13x higher than CareerBuilder

  • Only 8.4% of Healthcare professionals on LinkedIn visit Glassdoor

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in the Healthcare Industry = those who work as Healthcare practitioners/ technicians/ healthcare support/ other medical services or hospitals


Linkedin active audience vs other job search recruitment platforms

LinkedIn reaches many more Health Practitioners

94%

98%

41K

UMV

14K

of LinkedIn users do not visit Glassdoor.com

103KUMV

of LinkedIn users do not visit CareerBuilder.com

43K

98%

17K

672KUnique monthlyvisitors

of LinkedIn users do not visit Stackoverflow.com

65KUMV

33K

55K

92%

95%

323KUMV

of LinkedIn users do not visit Monster.com

of LinkedIn users do not visit Indeed.com

76KUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Health Practitioners = those who have Healthcare practitioners/ technicians as job title (As reported by Plan matrix panelists)


Audience snapshot healthcare practitioners

Audience Snapshot: Healthcare Practitioners

  • Take-aways

  • There are twice as many Healthcare Practitioners on LinkedIn vs. Indeed

  • Only 2.1% of Healthcare Practitioners on LinkedIn visit CareerBuilder

  • 12x more Healthcare Practitioners visit LinkedIn daily than Monster

  • Total minutes spent on LinkedIn is 21x higher than Glassdoor

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Health Practitioners = those who have Healthcare practitioners/ technicians as job title (As reported by Plan matrix panelists)


Linkedin active audience vs other job search recruitment platforms

LinkedIn reaches many more Healthcare Support Professionals

86%

97%

100K

UMV

15K

of LinkedIn users do not visit Glassdoor.com

117KUMV

of LinkedIn users do not visit CareerBuilder.com

67K

98%

8K

467KUnique monthlyvisitors

of LinkedIn users do not visit Stackoverflow.com

53KUMV

66K

95K

86%

377KUMV

of LinkedIn users do not visit Monster.com

80%

196KUMV

of LinkedIn users do not visit Indeed.com

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Healthcare Support Professionals= those who have Healthcare support (medical/dental assistant, aides, professional caregivers) job title (As reported by Plan matrix panelists)


Audience snapshot health support professionals

Audience Snapshot: Health Support Professionals

  • Take-aways

  • There are 5x as many Health Support Professionals on LinkedIn vs. CareerBuilder

  • Only 20.3 % of Health Support Professionals on LinkedIn visit Indeed

  • 6x more Healthcare Support professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 8x higher than CareerBuilder

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Healthcare Support Professionals= those who have Healthcare support (medical/dental assistant, aides, professional caregivers) job title (As reported by Plan matrix panelists)


Linkedin active audience vs other job search recruitment platforms

LinkedIn reaches many more Professionals in the Food Services Industry

93%

98%

53K

UMV

10K

of LinkedIn users do not visit Glassdoor.com

74KUMV

of LinkedIn users do not visit CareerBuilder.com

36K

98%

11K

542KUnique monthlyvisitors

of LinkedIn users do not visit Stackoverflow.com

73KUMV

34K

55K

90%

94%

255KUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

66KUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Food Svc.= those who work in the Food Services industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists)


Industry snapshot food services

Industry Snapshot: Food Services

  • Take-aways

  • There are twice as many Professional in Food Svc. Industry on LinkedIn vs. Indeed

  • Only 8.8% of Food Svc. Professional on LinkedIn visit Stackoverflow

  • 18x more Food Svc. Professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 23x higher than CareerBuilder

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Food Svc.= those who work in the Food Services industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists)


Linkedin active audience vs other job search recruitment platforms

LinkedIn reaches many more Professionals in the Food Retail & Services Industry

99%

95%

.07M

UMV

.01M

of LinkedIn users do not visit CareerBuilder.com

of LinkedIn users do not visit Glassdoor.com

.16MUMV

.06M

97%

.03M

1.0MUnique monthlyvisitors

of LinkedIn users do not visit Stackoverflow.com

.16MUMV

.1M

90%

.04M

of LinkedIn users do not visit Indeed.com

.5MUMV

96%

of LinkedIn users do not visit Monster.com

.08MUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Food Svc.& Retail= those who work in the Food Services/ Retail industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists)


Industry snapshot food retail services

Industry Snapshot: Food Retail &Services

  • Take-aways

  • There are twice as many Food Industry Professionals on LinkedIn vs. Indeed

  • Only 3% of Food Industry Professionals on LinkedIn visit Stackoverflow

  • 27x more Food Industry Professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 29x higher than CareerBuilder

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Food Svc.& Retail= those who work in the Food Services/ Retail industry or have a Food Preparation & serving job title (As reported by Plan matrix panelists)


Linkedin active audience vs other job search recruitment platforms

LinkedIn reaches many more Professionals in the Retail Industry

90%

94%

.3M

UMV

131K

.42M UMV

of LinkedIn users do not visit Glassdoor.com

of LinkedIn users do not visit CareerBuilder.com

203K

92%

2.1MUnique monthlyvisitors

173K

.41MUMV

of LinkedIn users do not visit Stackoverflow.com

299K

311K

85%

85%

1MUMV

of LinkedIn users do not visit Monster.com

of LinkedIn users do not visit Indeed.com

.76MUMV

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Retail Industry = those who work in Retail industry (other than Food Retail) (As reported by Plan matrix panelists)


Industry snapshot retail

Industry Snapshot: Retail

  • Take-aways

  • There are twice as many Retail professionals on LinkedIn vs. Indeed

  • Only 8.4% of Retail professionals on LinkedIn visit Stackoverflow

  • 6x more Retail professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 16x higher than CareerBuilder

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Retail Industry= those who work in Retail industry (other than Food Retail) (As reported by Plan matrix panelists)


Linkedin active audience vs other job search recruitment platforms

LinkedIn reaches many more Architecture & Engineering Professionals

88%

95%

44K

UMV

39K

151KUMV

of LinkedIn users do not visit Glassdoor.com

of LinkedIn users do not visit CareerBuilder.com

97K

87%

778KUnique monthlyvisitors

101K

of LinkedIn users do not visit Stackoverflow.com

191KUMV

55K

129K

83%

93%

253KUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

94KUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Architecture & Engg.. Professionals = those who have Architecture/Engineering as job title (As reported by Plan matrix panelists)


Audience snapshot architecture engg professionals

Audience Snapshot: Architecture/Engg. Professionals

  • Take-aways

  • There are 3x as many Architecture/ Engg. Professionals on LinkedIn vs. Indeed

  • Only 7.1% of Architecture/ Engg. Professionals on LinkedIn visit Monster

  • Architecture/ Engg. Professionals spent 17x more minutes on LinkedIn than Indeed

  • Total pages viewed on LinkedIn is 11x higher than Stakeoverflow

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Architecture & Engg. Professionals = those who have Architecture/Engineering as job title (As reported by Plan matrix panelists)


Linkedin active audience vs other job search recruitment platforms

LinkedIn reaches many more Professionals in the Construction Industry

95%

96%

.1M

UMV

.05M

of LinkedIn users do not visit Glassdoor.com

.16MUMV

of LinkedIn users do not visit CareerBuilder.com

.07M

91%

1.3MUnique monthlyvisitors

.11M

of LinkedIn users do not visit Stackoverflow.com

.3MUMV

.06M

.11M

92%

96%

.4MUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

.13MUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Construction Industry = those who work in the Construction Industry or have a construction job title (As reported by Plan matrix panelists)


Industry snapshot construction

Industry Snapshot: Construction

  • Take-aways

  • There are 3x as many Construction Industry professionals on LinkedIn vs. Indeed

  • Only 8.8% of Construction Industry professionals on LinkedIn visit Stackoverflow

  • 32x more Construction professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 43x higher than CareerBuilder

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Construction Industry = those who work in the Construction Industry or have a construction job title (As reported by Plan matrix panelists)


Linkedin active audience vs other job search recruitment platforms

LinkedIn reaches many more Professionals Advertising/ Media/ Sales

95%

87%

of LinkedIn users do not visit CareerBuilder.com

of LinkedIn users do not visit Glassdoor.com

.37M

UMV

.73MUMV

.15M

.36M

89%

2.8MUnique monthlyvisitors

.32M

of LinkedIn users do not visit Stackoverflow.com

.73MUMV

.4M

.52M

82%

86%

of LinkedIn users do not visit Indeed.com

1.7MUMV

of LinkedIn users do not visit Monster.com

1MUMV

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Advertising/ Media/ Sales Professionals = those who work in the Advertising Industry or have a Arts/Design/Media/ Sports/ entertainment/Sales job title (As reported by Plan matrix panelists)


Industry snapshot advertising media sales

Industry Snapshot: Advertising/ Media/ Sales

  • Take-aways

  • There are twice as many Advertising/ Media/ Sales Professionals on LinkedIn vs. Indeed

  • Only 12.7% of Advertising/ Media/ Sales Professionals on LinkedIn visit Glassdoor

  • 7x more Advertising/ Media/ Sales Professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 15x higher than CareerBuilder

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Advertising/ Media/ Sales Professionals = those who work in the Advertising Industry or have a Arts/Design/Media/ Sports/ entertainment/Sales job title (As reported by Plan matrix panelists)


Linkedin active audience vs other job search recruitment platforms

LinkedIn reaches a large number of Sales Professionals

88%

94%

.34M

UMV

.56MUMV

of LinkedIn users do not visit Glassdoor.com

.13M

of LinkedIn users do not visit CareerBuilder.com

.27M

89%

2.2MUnique monthlyvisitors

.25M

of LinkedIn users do not visit Stackoverflow.com

.53MUMV

.36M

82%

.4M

84%

of LinkedIn users do not visit Indeed.com

1.3MUMV

of LinkedIn users do not visit Monster.com

.91MUMV

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Sales Professionals = those who have a Sales job title (As reported by Plan matrix panelists)


Audience snapshot sales professionals

Audience Snapshot: Sales Professionals

  • Take-aways

  • There are twice as many Sales professionals on LinkedIn vs. Indeed

  • Only 7.4% of Sales professionals on LinkedIn visit Glassdoor

  • 8x more Sales professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 57x higher than CareerBuilder

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Sales Professionals = those who have a Sales job title (As reported by Plan matrix panelists)


Linkedin active audience vs other job search recruitment platforms

LinkedIn reaches many more Community & Social Service Professionals

98%

100%

3K

UMV

1K

3K

of LinkedIn users do not visit CareerBuilder.com

of LinkedIn users do not visit Glassdoor.com

40KUMV

204KUnique monthlyvisitors

2K

12K

94%

99%

67KUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

11KUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Community & social service= those who have a Community & social service job title (As reported by Plan matrix panelists)


Audience snapshot community social service professionals

Audience Snapshot: Community/Social Service Professionals

  • Take-aways

  • There are 3x as many Social Service Professionals on LinkedIn vs. Indeed

  • Only 1.5% of Social Service Professionals on LinkedIn visit Glassdoor

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Community & social service= those who have a Community & social service job title (As reported by Plan matrix panelists)


Linkedin active audience vs other job search recruitment platforms

LinkedIn reaches many more Professionals in the Real Estate Industry

90%

97%

24K

UMV

14K

76KUMV

of LinkedIn users do not visit Glassdoor.com

of LinkedIn users do not visit CareerBuilder.com

46K

89%

442KUnique monthlyvisitors

47K

of LinkedIn users do not visit Stackoverflow.com

86KUMV

20K

34K

92%

95%

117KUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

49KUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Real Estate Professionals = those who work in the Real Estate Industry (As reported by Plan matrix panelists)


Industry snapshot real estate

Industry Snapshot: Real Estate

  • Take-aways

  • There are 4x as many Real Estate Professionals on LinkedIn vs. Indeed

  • Only 10.5% of Real Estate Professionals on LinkedIn visit Glassdoor

  • 6x more Real Estate Professionals visit LinkedIn daily than Indeed

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Real Estate Professionals = those who work in the Real Estate Industry (As reported by Plan matrix panelists)


Linkedin active audience vs other job search recruitment platforms

LinkedIn reaches many more Professionals in Production

98%

87%

of LinkedIn users do not visit CareerBuilder.com

of LinkedIn users do not visit Glassdoor.com

32K

UMV

152KUMV

14K

95K

91%

757KUnique monthlyvisitors

67K

of LinkedIn users do not visit Stackoverflow.com

130KUMV

48K

88K

88%

94%

330KUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

112KUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Production = those who have a Production job title (As reported by Plan matrix panelists)


Audience snapshot professionals in production

Audience Snapshot: Professionals in Production

  • Take-aways

  • There are 2x as many Production professionals on LinkedIn vs. Indeed

  • Only 6.4% of Production professionals on LinkedIn visit Monster

  • 12x more Production professionals visit LinkedIn daily than Glassdoor

  • Total pages viewed on LinkedIn is 6x higher than Indeed

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Production = those who have a Production job title (As reported by Plan matrix panelists)


Linkedin active audience vs other job search recruitment platforms

LinkedIn reaches many more Professionals in Mechanical & Industrial Engg.

96%

88%

of LinkedIn users do not visit CareerBuilder.com

.19M

UMV

.06M

.35MUMV

of LinkedIn users do not visit Glassdoor.com

.2M

92%

.14M

1.7MUnique monthlyvisitors

of LinkedIn users do not visit Stackoverflow.com

.26MUMV

.09M

.24M

86%

95%

.8MUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

.26MUMV

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Mechanical & Industrial Engg. = those who work in the Manufacturing/Processing/Mining/raw Materials industries (As reported by Plan matrix panelists)


Industry snapshot mechanical industrial engg

Industry Snapshot: Mechanical & Industrial Engg.

  • Take-aways

  • There are 2x as many Mechanical & Industrial Engineering professionals on LinkedIn vs. Indeed

  • Only 3.6% of Mechanical & Industrial Engineering professionals on LinkedIn visit CareerBuilder

  • 18x more Mechanical & Industrial Engineering professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 23x higher than CareerBuilder

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Mechanical & Industrial Engg. = those who work in the Manufacturing/Processing/Mining/raw Materials industries (As reported by Plan matrix panelists)


Linkedin active audience vs other job search recruitment platforms

LinkedIn reaches many more Education Professionals

96%

91%

of LinkedIn users do not visit CareerBuilder.com

.37M

UMV

.15M

of LinkedIn users do not visit Glassdoor.com

.64MUMV

.32M

95%

3.6MUnique monthlyvisitors

.2M

of LinkedIn users do not visit Stackoverflow.com

.72MUMV

.23M

.52M

85%

94%

1.8MUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

.57MUMV

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop only.

Education Professionals = those who are in the Elementary/ Secondary/ College Education Industry or have a Education/ Training/Librarian job title (As reported by Plan matrix panelists)


Audience snapshot education professionals

Audience Snapshot: Education Professionals

  • Take-aways

  • There are twice as many Education Professionals on LinkedIn vs. Indeed

  • Only 8.9% of Education Professionals on LinkedIn visit Glassdoor

  • 12x more Education professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 24x higher than CareerBuilder

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop only.

Education Professionals = those who are in the Elementary/ Secondary/ College Education Industry or have a Education/ Training/Librarian job title (As reported by Plan matrix panelists)


Linkedin active audience vs other job search recruitment platforms

LinkedIn reaches many more Professionals in the Materials Movement & Transportation Industry

97%

90%

of LinkedIn users do not visit CareerBuilder.com

.09M

UMV

.03M

of LinkedIn users do not visit Glassdoor.com

.19MUMV

.09M

87%

.13M

.96MUnique monthlyvisitors

of LinkedIn users do not visit Stackoverflow.com

.22MUMV

.09M

.14M

85%

90%

.47MUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

.31MUMV

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Transportation & Material Moving = those who work in the Transportation/ communication/Public utilities industry or have a transportation/ material moving job title (As reported by Plan matrix panelists)


Industry snapshot material movement transportation

Industry Snapshot: Material Movement & Transportation

  • Take-aways

  • There are twice as many Transportation professionals on LinkedIn vs. Indeed

  • Only 9.8% of Transportation professionals on LinkedIn visit Monster

  • 8x more Transportation professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 36x higher than CareerBuilder

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in Transportation & Material Moving = those who work in the Transportation/ communication/Public utilities industry or have a transportation/ material moving job title (As reported by Plan matrix panelists)


Linkedin active audience vs other job search recruitment platforms

LinkedIn reaches many more Professionals in the Finance Industry

93%

84%

of LinkedIn users do not visit CareerBuilder.com

.26M

UMV

.36MUMV

.09M

of LinkedIn users do not visit Glassdoor.com

.21M

87%

1.3MUnique monthlyvisitors

.16M

of LinkedIn users do not visit Stackoverflow.com

.32MUMV

.18M

.23M

82%

86%

.74MUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

.48MUMV

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in the Finance Industry = those who work in the Finance/Insurance Industry or have a Accountant/CPA/ Financial advisor/ Business or financial Ops specialist job title (As reported by Plan matrix panelists)


Industry snapshot finance

Industry Snapshot: Finance

  • Take-aways

  • There are twice as many Finance Professionals on LinkedIn vs. Indeed

  • Only 12.7% of Finance Professionals on LinkedIn visit Stackoverflow

  • 7x more Finance Professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 17x higher than CareerBuilder

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in the Finance Industry= those who work in the Finance/Insurance Industry or have a Accountant/CPA/ Financial advisor/ Business or financial Ops specialist job title (As reported by Plan matrix panelists)


Linkedin active audience vs other job search recruitment platforms

LinkedIn reaches many more Professionals in the Insurance Industry

98%

89%

of LinkedIn users do not visit CareerBuilder.com

32K

UMV

4K

45KUMV

of LinkedIn users do not visit Glassdoor.com

24K

89%

212KUnique monthlyvisitors

.23K

of LinkedIn users do not visit Stackoverflow.com

.41KUMV

2K

13K

94%

99%

109KUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

22KUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in the Insurance Industry = those who work in the Insurance Industry (As reported by Plan matrix panelists)


Industry snapshot insurance

Industry Snapshot: Insurance

  • Take-aways

  • There are 2x as many Insurance Professionals on LinkedIn vs. Indeed

  • Only 11.1% of Insurance Professionals on LinkedIn visit Glassdoor

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Professionals in the Insurance Industry = those who work in the Insurance Industry (As reported by Plan matrix panelists)


Linkedin active audience vs other job search recruitment platforms

LinkedIn reaches a large number of Accountants/CPAs

89%

79%

of LinkedIn users do not visit CareerBuilder.com

171K

UMV

70K

of LinkedIn users do not visit Glassdoor.com

202KUMV

129K

85%

611KUnique monthlyvisitors

93K

of LinkedIn users do not visit Stackoverflow.com

176KUMV

131K

155K

75%

79%

406KUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

358KUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Accountants /CPAs= those who have a Accountant/ CPA job title (As reported by Plan matrix panelists)


Audience snapshot accountants cpa

Audience Snapshot: Accountants/ CPA

  • Take-aways

  • There are twice as many Accountants/ CPAs on LinkedIn vs. Indeed

  • Only 15.3% of Accountants/ CPAs on LinkedIn visit Stackoverflow

  • 4x more Accountants/ CPAs visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 12x higher than CareerBuilder

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Accountants /CPAs= those who have a Accountant/ CPA job title (As reported by Plan matrix panelists)


Linkedin active audience vs other job search recruitment platforms

LinkedIn reaches a large number of Financial Advisors

99%

96%

of LinkedIn users do not visit CareerBuilder.com

.68K

UMV

.2K

of LinkedIn users do not visit Glassdoor.com

.79KUMV

.5K

14KUnique monthlyvisitors

.4K

.4K

97%

97%

8.9KUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

2.3KUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Financial Advisors = those who have a Financial Advisor job title (As reported by Plan matrix panelists)


Audience snapshot financial advisors

Audience Snapshot: Financial Advisors

  • Take-aways

  • There are 2x as many Financial Advisors on LinkedIn vs. Indeed

  • Only 1% of Financial Advisors on LinkedIn visit CareerBuilder.com

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Financial Advisors = those who have a Financial Advisor job title (As reported by Plan matrix panelists)


Linkedin active audience vs other job search recruitment platforms

LinkedIn reaches many more Admin Support Professionals

94%

91%

.21M

UMV

.07M

of LinkedIn users do not visit CareerBuilder.com

of LinkedIn users do not visit Glassdoor.com

.25MUMV

.12M

93%

.09M

1.3MUnique monthlyvisitors

of LinkedIn users do not visit Stackoverflow.com

.22MUMV

.15M

.18M

86%

89%

.74MUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

.48MUMV

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Admin Support = those who have Office & Admin support job title (As reported by Plan matrix panelists)


Audience snapshot admin support professionals

Audience Snapshot: Admin Support Professionals

  • Take-aways

  • There are twice as many Admin Support Professionals on LinkedIn vs. Indeed

  • Only 11.4% of Admin Support Professionals on LinkedIn visit Monster

  • 6x more Admin Support Professionals visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 11x higher than CareerBuilder

* Some bases are low. Use for directional purposes only.

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

Admin Support = those who have Office & Admin support job title (As reported by Plan matrix panelists)


Linkedin active audience vs other job search recruitment platforms

LinkedIn reaches many more C-Level/ Top Executives

88%

97%

.43MUMV

.19M

UMV

.08M

of LinkedIn users do not visit Glassdoor.com

of LinkedIn users do not visit CareerBuilder.com

.29M

93%

2.5MUnique monthlyvisitors

.19M

of LinkedIn users do not visit Stackoverflow.com

.41MUMV

.07M

.27M

89%

97%

.82MUMV

of LinkedIn users do not visit Indeed.com

of LinkedIn users do not visit Monster.com

.2MUMV

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

C-Level/ Top executives = those who have a C-Level/ Manager+ (VP, Director/ Manager) job title (As reported by Plan matrix panelists)


Audience snapshot c suite top executives

Audience Snapshot: C-Suite/ Top Executives

  • Take-aways

  • There are 3x as many Top Executives on LinkedIn vs. Indeed

  • Only 11.6% of Top Executives on LinkedIn visit Glassdoor

  • 42x more Top executives visit LinkedIn daily than Monster

  • Total pages viewed on LinkedIn is 54x higher than CareerBuilder

Source: ComScore Cross visitation, Plan Metrix. May’15 US. Desktop Only

C-Level/ Top executives = those who have a C-Level/ Manager+ (VP, Director/ Manager) job title (As reported by Plan matrix panelists)


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