In a fast changing industry, it’s key to understand which trends drive future growth.
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Digital Marketing in
Co-Founder & Partner
This year has already seen many
milestones in digital marketing.
The rise of live-streaming, Facebook passing 1B daily
active users, mobile overtaking desktop search volume,
Instagram introducing ads, Google rebranding,
the Apple Watch, the Internet of Things...
it’s key to understand which
trends drive future growth.
It’s also key to know where to
look for these trends.
big data analysis,
The Obama 2012 campaign is famous for
successfully leveraging digital technology earlier
than others in our industry.
According to Harper Reed,
CIO of the campaign:
Not building everything
from scratch, but learning
practises of others.
In other words...
Here, It’s Just Not
– William Gibson
brands already put into practise to
move the needle today.
They will shape digital marketing in
Flash ads don’t
1 // HTML5 is the new standard
for digital creatives.
on all browsers and devices.
Can you launch
Instagram ads in 2015
if you didn’t budget
Image: Chompoo Baritone
The COMPLEXITY of digital
communication is forcing
the SIMPLIFICATION of processes,
as well as a more FLUID STRATEGY
and AGILE EXECUTION.
-C.S. Harlinghausen, Starcom Mediavest
- Jonathan Oliver, Microsoft
the iTunes charts on
the first weekend
...but also lost ground
again quickly one week
the first week into perspective
(in one beautiful Excel chart)
AdWords Traffic Post-iOS9-Launch (KW38/39)
→ No significant impact and patterns yet
→ General seasonality and fluctuation has
more impact than adblockers on iOS9
4 // offline = online
Being offline is the privilege of an older generation.
Source: Think with Google
Amazon Dash world.
is just one of many examples,
where the digital meets the real
world in a new way.
Mobile technology is the catalyst
of this trend - with simple “Click-
to-Collect” to Google’s “Store
Visit” metric being just two other
This unprecedented wave of
online/offline synergies will
move the boundaries of our
industry. And the way our teams
5 // YouTube grows up. world.
(( I have no idea what this is, but it generated millions of views ))
natives» growing up. Their needs
will shape the media landscape of
the coming years.
Mon Tue Wed Thu Fri Sat Sun
Webrepublic Research - YouTube Advertising Report Switzerland, 2015
Choose your own world.
Campaigns that leverage the
creative potential of a channel.
6 // storytelling drives world.
convergence across devices
Karasek & Ikea world.
A great video that
captured the attention
of fans around the
world, generated views,
coverage and links.
Nike+ Outdo You world.
Personalized videos based
on actual training data.
7 // real advantages for world.
Mammut #PROJECT360 let’s you world.
explore famous hiking routes.
for every website seeking reach.
Twitter cards integrate shared content
directly into twitter’s timeline, leading to
more interactions and reach.
Long-Tail Keyword world.
Product not Available
In the age of product feeds and shopping ads,
there should not a single click be wasted.
Combine insights & data from world.
many sources to create ads
that are more relevant.
+350% Conversion Rate
WRAP UP world.
1. HTML5 is new standard
2. Flexible planning & budgets
3. AdBlocking as positive challenge
4. Offline = Online
5. YouTube here to stay
6. Storytelling drives convergence
7. Virtual Reality as creative opportunity
8. Data demands excellency.
But hey, what about world.
trend nr. 9?
9. Data meets Creativity
to create relevant and efficient
marketing and advertising.
Thank you. world.