4 LinkedIn Marketing Tactics Worth Investing Time In - PowerPoint PPT Presentation

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Great content fails without a distribution plan. Don't let your content slip through the sands of time.

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4 LinkedIn Marketing Tactics Worth Investing Time In

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4 linkedin marketing tactics worth investing time in

Great content falls flat without a distribution plan. Don't let your content slip through the sands of time. Get it in front of

the 400+ professionals on LinkedIn and achieve your marketing objectives with these 4 LinkedIn content marketing tools.

4

LINKEDIN CONTENT MARKETING

TACTICS WORTH INVESTING TIME IN

LINKEDIN SLIDESHARE

LINKEDIN SPONSORED UPDATES

OBJECTIVES

OBJECTIVES

Lead

Brand

Awareness

Thought

Leadership

SEO

Lead

Brand

Awareness

Thought

Leadership

Generation

Generation

ACTIONS

ACTIONS

Upload new content weekly

Highlight decks on profile page

Group content into playlists

Add lead forms

Run 2-4 Sponsored Updates/week

Run for 3 weeks, then test & iterate

Select compelling visuals

Share links to lead forms & add URL tracking codes

of Sponsored Updates engagement comes

from mobile devices. Make sure your website

or landing page design is responsive.

More than 15 million pieces of content

uploaded to SlideShare

30 MIN

DAILY

30 MIN

DAILY

75%

LINKEDIN COMPANY

& SHOWCASE PAGES

PUBLISHING ON LINKEDIN

OBJECTIVES

OBJECTIVES

Lead

Brand

Awareness

Thought

Leadership

Event

Thought

Leadership

Generation

Registration

ACTIONS

ACTIONS

Post 3-4 times a day

Engage with followers via post comments

Change header image every 6 months

Publish Whenever You Feel Passionate

Recommended: Bi-Weekly or Once a Month

Our over 1 million unique publishers publish

more than 130,000 posts a week on LinkedIn.

About 45% of readers are in the upper ranks

of their industries: managers, VPs, CEOs, etc.

Company Updates containing links can have

up to 45% higher follower engagement than

updates without links.

45%

1 HOUR

DAILY

1 HOUR

WEEKLY

Make the most of your time on LinkedIn with our daily playbook for killing it with content.

Download The LinkedIn Content Marketing Tactical Plan today: https://lnkd.in/TacticalPlan


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