Great content fails without a distribution plan. Don't let your content slip through the sands of time.
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Great content falls flat without a distribution plan. Don't let your content slip through the sands of time. Get it in front of
the 400+ professionals on LinkedIn and achieve your marketing objectives with these 4 LinkedIn content marketing tools.
LINKEDIN CONTENT MARKETING
TACTICS WORTH INVESTING TIME IN
LINKEDIN SPONSORED UPDATES
Upload new content weekly
Highlight decks on profile page
Group content into playlists
Add lead forms
Run 2-4 Sponsored Updates/week
Run for 3 weeks, then test & iterate
Select compelling visuals
Share links to lead forms & add URL tracking codes
of Sponsored Updates engagement comes
from mobile devices. Make sure your website
or landing page design is responsive.
More than 15 million pieces of content
uploaded to SlideShare
& SHOWCASE PAGES
PUBLISHING ON LINKEDIN
Post 3-4 times a day
Engage with followers via post comments
Change header image every 6 months
Publish Whenever You Feel Passionate
Recommended: Bi-Weekly or Once a Month
Our over 1 million unique publishers publish
more than 130,000 posts a week on LinkedIn.
About 45% of readers are in the upper ranks
of their industries: managers, VPs, CEOs, etc.
Company Updates containing links can have
up to 45% higher follower engagement than
updates without links.
Make the most of your time on LinkedIn with our daily playbook for killing it with content.
Download The LinkedIn Content Marketing Tactical Plan today: https://lnkd.in/TacticalPlan