11 Ways to Optimize LinkedIn for Business
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11 Ways to Optimize LinkedIn for Business

Dave Kerpen

CEO, Likeable Local



The basics
The Basics…

LinkedIn is a business-oriented social network that launched on May 5th, 2003.

LinkedIn now has more than 364 million users and 3 million company pages.

  • 30% of SMBs use LinkedIn regularly—making it the most frequented platform.

Sources: Inc, LinkedIn, Marketing Land


11 ways to optimize linkedin for your business
11 Ways to Optimize LinkedIn For Your Business

  • Customize Your Profile to Boost Your Business

  • Publish On LinkedIn

  • Share Updates Personally & As A Business

  • Leverage LinkedIn Listening

  • Create LinkedIn Groups

  • Discover & Connect with Influencers

  • Recruit Amazing Talent

  • AdvertiseStrategically

  • Use Showcase Pages

  • Integratewith Twitter & Slideshare

  • Introduce People In Your Network To Each Other


1 customize your profile to boost your business
1. Customize Your Profile to Boost Your Business

  • Make a custom URL

  • Add a professional profile picture to your profile

  • Add a background photo

  • Hyperlink to your company

  • Search engine optimize your profile

  • Show work examples


Customizing your profile
Customizing Your Profile

Profile Picture

Custom URL



Hyperlink to your company s site
Hyperlink to Your Company’s Site

Hyperlink your company website to your profile under Contacts


Search engine optimization
Search Engine Optimization

When creating your profile, include keywords that prospects or clients would enter into LinkedIn or any other search engine



2 publish on linkedin
2. Publish On LinkedIn

  • Becoming an author on LinkedIn helps establish you as an expert

    • Post links to blogs, news articles, & more!

    • Helps with lead gen, customer retention, and awareness!

      → pay attention to folks who are engaging with your posts!


Publishing blog posts
Publishing Blog Posts

  • Become a thought leader in your industry

  • Follow these steps to most effectively blog:

  • Think of a great headline

  • Find/take a compelling photo

  • Write a concise post

  • Include strong calls to action at the bottom of your post

  • Share across different social media channels!


3 share updates personally as a business
3. Share Updates Personally & As A Business

Search your company name or interesting keywords

  • Update your status at least once a day!

  • The best times to post are 7am-8am and 5pm-6pm.

  • The best days to post are weekdays.

  • 93% of B2B marketers rate LinkedIn as the top B2B social media lead generation source.

Source: Marketing Ninjas



4 leverage linkedin listening
4. Leverage LinkedIn Listening

  • Listening is the most important tool on social media

  • Listen to what your customers/prospects are saying about your brand or product

  • Search keywords about your company and look at posts that mentioned the phrases


Check out how your audience is engaging with your posts
Check Out How Your Audience Is Engaging With your Posts

Head to Profile at the top of your screen and click Updates





5 create linkedin groups
5. Create LinkedIn Groups

  • Showcase your thought leadership!

  • Post relevant content like blogs, articles, quotes, and curated content.

  • Promote the group and grow your LinkedIn community!


6 discover connect with influencers
6. Discover & Connect with Influencers

  • LinkedIn Influencers= thought leaders

  • Listen,interact, and connect with them!

  • Follow influencers of your choice

  • Comment on their posts

  • Share their published content

  • Message them & ask for a connection!


Follow the influencer to receive updates from them

When you feel close enough to your influencer, connect with them!


7 recruit amazing talent
7. Recruit Amazing Talent

  • Are you in need of a new team member?

  • Use the advanced search features to find great potential employees!

93% of businesses use LinkedIn to recruit

-Job Cast


  • Search by

    • Connections, location, industry, past companies, and more!

  • Recruit effectively with LinkedIn Premium


8 advertise strategically
8. Advertise Strategically

LinkedIn’s Ads are a great resource to gain exposure, especially for B2B companies

  • LinkedIn’s targeting properties include:

    • industry,

    • job title,

    • seniority,

    • age,

    • gender,

    • location,

    • skills, and

    • group affiliation

  • LinkedIn’s targeting properties include:

    • industry,

    • job title,

    • seniority,

    • age,

    • gender,

    • location,

    • skills, and

    • group affiliation


  • LinkedIn’s targeting properties include:

    • industry,

    • job title,

    • seniority,

    • age,

    • gender,

    • location,

    • skills, and

    • group affiliation

  • LinkedIn’s targeting properties include:

    • industry,

    • job title,

    • seniority,

    • age,

    • gender,

    • location,

    • skills, and

    • group affiliation


Targeting
Targeting

  • LinkedIn’s targeting properties include:

    • Industry,

    • Job title,

    • Seniority,

    • Age,

    • Gender,

    • Location,

    • Skills, and

    • Group affiliation.


9 use showcase pages
9. Use Showcase Pages

What is a Showcase Page?

  • The pages are niche pages off of a company page

  • They allow a company to promote specific products or market to a specific buyer persona

Use the pages for different products, new launches, and more!


Share work examples
Share Work Examples

They can become a virtual portfolio of success stories for your business



10 integrate with twitter slideshare
10. Integrate with Twitter & Slideshare

Increase your reach with integration!

If you’ve created a presentation, share it directly to LinkedIn from Slideshare!


Steps to add twitter to linkedin
Steps to Add Twitter to LinkedIn:

  • Click “edit profile”

  • “Add Twitter account” next to the Twitter field

  • This will integrate your Twitter into your LinkedIn account!


11 introduce people in your network to each other
11. Introduce People In Your Network To Each Other

How to share a LinkedIn contact’s profile:

  • Search for one of your connection’s profiles from the top of your home page.

  • From the search results, click their name.

  • Click the down facing arrow next to the blue Send a message button and select Share Profile.

Source: John Murphy, LinkedIn


Source: John Murphy, LinkedIn


HOW CAN

LIKEABLE HELP?


  • Use thousands of content ideas at your fingertips and preplan your posts for the most effective times


TURBOPOST ™ Technology

Strategically Repeated Tweets: Reverb for Twitter automatically repeats your posts 5 times to maximize reach and engagement

Clicking “TurboPost” turns your Facebook post into a “boosted post on your business’ page to increase audience reach!



-Try Likeable Hub VIP for Free @ LikeableHub.com

-Get A Free Month of Likeable Hub Expert or $200 off Likeable Hub Pro before July 31st!

-Visit LikeableDemo.com or call 212-359-4355

-Mention #SMT


THANK YOU / GRAND PRIZE!

TWITTER

@davekerpen

PHONE

212-359-4355

CONTACT

Dave Kerpen

EMAIL

[email protected]

Visit LikeableHub.com to try the free app 

QUESTIONS?


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