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11 Ways to Optimise LinkedIn for Business

11 Ways to Optimise LinkedIn for Business.

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11 Ways to Optimise LinkedIn for Business

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  1. 11 Ways to Optimize LinkedIn for Business Dave Kerpen CEO, Likeable Local

  2. My Story

  3. The Basics… LinkedIn is a business-oriented social network that launched on May 5th, 2003. LinkedIn now has more than 364 million users and 3 million company pages. • 30% of SMBs use LinkedIn regularly—making it the most frequented platform. Sources: Inc, LinkedIn, Marketing Land

  4. 11 Ways to Optimize LinkedIn For Your Business • Customize Your Profile to Boost Your Business • Publish On LinkedIn • Share Updates Personally & As A Business • Leverage LinkedIn Listening • Create LinkedIn Groups • Discover & Connect with Influencers • Recruit Amazing Talent • AdvertiseStrategically • Use Showcase Pages • Integratewith Twitter & Slideshare • Introduce People In Your Network To Each Other

  5. 1. Customize Your Profile to Boost Your Business • Make a custom URL • Add a professional profile picture to your profile • Add a background photo • Hyperlink to your company • Search engine optimize your profile • Show work examples

  6. Customizing Your Profile Profile Picture Custom URL

  7. Background Photos

  8. Hyperlink to Your Company’s Site Hyperlink your company website to your profile under Contacts

  9. Search Engine Optimization When creating your profile, include keywords that prospects or clients would enter into LinkedIn or any other search engine

  10. Show Work Examples

  11. 2. Publish On LinkedIn • Becoming an author on LinkedIn helps establish you as an expert • Post links to blogs, news articles, & more! • Helps with lead gen, customer retention, and awareness! → pay attention to folks who are engaging with your posts!

  12. Publishing Blog Posts • Become a thought leader in your industry • Follow these steps to most effectively blog: • Think of a great headline • Find/take a compelling photo • Write a concise post • Include strong calls to action at the bottom of your post • Share across different social media channels!

  13. 3. Share Updates Personally & As A Business Search your company name or interesting keywords • Update your status at least once a day! • The best times to post are 7am-8am and 5pm-6pm. • The best days to post are weekdays. • 93% of B2B marketers rate LinkedIn as the top B2B social media lead generation source. Source: Marketing Ninjas

  14. Tools To Help With Posting

  15. 4. Leverage LinkedIn Listening • Listening is the most important tool on social media • Listen to what your customers/prospects are saying about your brand or product • Search keywords about your company and look at posts that mentioned the phrases

  16. Check Out How Your Audience Is Engaging With your Posts Head to Profile at the top of your screen and click Updates

  17. Search Your Company Name

  18. Click Posts and Listen!

  19. Sort Your Updates

  20. 5. Create LinkedIn Groups • Showcase your thought leadership! • Post relevant content like blogs, articles, quotes, and curated content. • Promote the group and grow your LinkedIn community!

  21. 6. Discover & Connect with Influencers • LinkedIn Influencers= thought leaders • Listen,interact, and connect with them! • Follow influencers of your choice • Comment on their posts • Share their published content • Message them & ask for a connection!

  22. Follow the influencer to receive updates from them When you feel close enough to your influencer, connect with them!

  23. 7. Recruit Amazing Talent • Are you in need of a new team member? • Use the advanced search features to find great potential employees! 93% of businesses use LinkedIn to recruit -Job Cast

  24. Search by • Connections, location, industry, past companies, and more! • Recruit effectively with LinkedIn Premium

  25. 8. Advertise Strategically LinkedIn’s Ads are a great resource to gain exposure, especially for B2B companies • LinkedIn’s targeting properties include: • industry, • job title, • seniority, • age, • gender, • location, • skills, and • group affiliation • LinkedIn’s targeting properties include: • industry, • job title, • seniority, • age, • gender, • location, • skills, and • group affiliation

  26. LinkedIn’s targeting properties include: • industry, • job title, • seniority, • age, • gender, • location, • skills, and • group affiliation • LinkedIn’s targeting properties include: • industry, • job title, • seniority, • age, • gender, • location, • skills, and • group affiliation

  27. Targeting • LinkedIn’s targeting properties include: • Industry, • Job title, • Seniority, • Age, • Gender, • Location, • Skills, and • Group affiliation.

  28. 9. Use Showcase Pages What is a Showcase Page? • The pages are niche pages off of a company page • They allow a company to promote specific products or market to a specific buyer persona Use the pages for different products, new launches, and more!

  29. Share Work Examples They can become a virtual portfolio of success stories for your business

  30. Create a Showcase Page of Your Own

  31. 10. Integrate with Twitter & Slideshare Increase your reach with integration! If you’ve created a presentation, share it directly to LinkedIn from Slideshare!

  32. Steps to Add Twitter to LinkedIn: • Click “edit profile” • “Add Twitter account” next to the Twitter field • This will integrate your Twitter into your LinkedIn account!

  33. 11. Introduce People In Your Network To Each Other How to share a LinkedIn contact’s profile: • Search for one of your connection’s profiles from the top of your home page. • From the search results, click their name. • Click the down facing arrow next to the blue Send a message button and select Share Profile. Source: John Murphy, LinkedIn

  34. Enter each recipient’s name in the To: field. • In the message, explain how your connection and the person you are sharing it with could benefit from knowing each other. • Click Send Message! Source: John Murphy, LinkedIn

  35. HOW CAN LIKEABLE HELP?

  36. Likeable Hub • Use thousands of content ideas at your fingertips and preplan your posts for the most effective times

  37. TURBOPOST ™ Technology Strategically Repeated Tweets: Reverb for Twitter automatically repeats your posts 5 times to maximize reach and engagement Clicking “TurboPost” turns your Facebook post into a “boosted post on your business’ page to increase audience reach!

  38. Likeable Hub Site

  39. SPECIAL PROMOTION! -Try Likeable Hub VIP for Free @ LikeableHub.com -Get A Free Month of Likeable Hub Expert or $200 off Likeable Hub Pro before July 31st! -Visit LikeableDemo.com or call 212-359-4355 -Mention #SMT

  40. THANK YOU / GRAND PRIZE! TWITTER @davekerpen PHONE 212-359-4355 CONTACT Dave Kerpen EMAIL Dave@likeable.com Visit LikeableHub.com to try the free app  QUESTIONS?

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