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COPY – Day 11

COPY – Day 11. writing headlines #1. PAY ATTENTION!. PAY ATTENTION. VERBAL. captures & keeps readers with clever diction & clear details reflects the dominant photo ’ s content. VISUAL. (an entry point) uses type creatively. HEADLINES. Identify content.

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COPY – Day 11

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  1. COPY – Day 11 writing headlines #1

  2. PAY ATTENTION!

  3. PAY ATTENTION VERBAL • captures & keeps readers with clever diction & clear details • reflects the dominant photo’s content VISUAL • (an entry point) • uses type creatively

  4. HEADLINES • Identify content • Tell something specific about • the season, event, etc. • Capture the readers’attention

  5. HEADLINE ANATOMY Primary headline – the Teaser • Intrigues the reader visually and/or verbally • (larger than anything else on the spread.) Secondary headline – the Teller • Provides information specific to the year & • identifies the spread’s focus (subject and • verb are needed.) This is smaller then the • primary head.

  6. HEADLINE ANATOMY label Homecoming Reign Delay Game, field coronation come to a thundering halt primary headline TEASER secondary headline TELLER • Identify content? • Tells something specific about the event? • Captures the readers’attention?

  7. Headline: TEASER –captures your attention “CLOSE SHAVE”TELLER–identifies topic -- Relay for LifeTELLER – organizes pep rally, funds donated for cancer research BONUS: Texturevisually reinforces the theme

  8. LITERARY DEVICES Clever word play enhances content Alliteration Antonym, synonym, homonym Onomatopoeia Rhyme Pun

  9. LITERARY DEVICES Alliteration Homecoming fans experience Wet, Wild Washout Thunder, lightning cause Homecoming BASHtoCRASH Get a Reign Check Homecoming ceremony washes out Rhyme & Onomatopoeia Homonym RealReignWreck Lightning storm destroys Homecoming Pun

  10. LITERARY DEVICES ONOMATOPOEIA

  11. LITERARY DEVICES ALLUSION

  12. LITERARY DEVICES ALLUSION

  13. LITERARY DEVICES PUN/ALLUSION

  14. LITERARY DEVICES BEFORE & AFTER (like Wheel of Fortune)

  15. LITERARY DEVICES ALLITERATION

  16. LITERARY DEVICES RHYME

  17. LITERARY DEVICES HOMONYM

  18. LITERARY DEVICES PUN

  19. VISUAL/VERBAL CONNECTION • The headline also establishes • a visual/verbal connection. • The message of the spread is • illustrated by the dominant photo • and supported by the headline.

  20. HEADLINES the VISUAL-VERBAL CONNECTION

  21. HEADLINES the VISUAL-VERBAL CONNECTION

  22. HEADLINES the VISUAL-VERBAL CONNECTION

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