Is yelp responsible for negative reviews
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Is Yelp Responsible For Negative Reviews? PowerPoint PPT Presentation


Yelp, one of the best known online review sites, is no stranger to upset business owners. Founded in 2004, Yelp provides crowd-sourced reviews for local businesses.

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Is Yelp Responsible For Negative Reviews?

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Is yelp responsible for negative reviews

Is Yelp Responsible For Negative Reviews?

Source - http://oqrapp.com/is-yelp-responsible-for-negative-reviews/


Is yelp responsible for negative reviews 7429976

Yelp, one of the best known online review sites, is no stranger to upset business owners. Founded in 2004, yelp provides crowd-sourced reviews for local businesses.This format gained them a large community of yelpers and a reputation as a quick, easy way to research purchasing decisions.


Is yelp responsible for negative reviews 7429976

The latest yelp controversy revolves around lawyer dawn hassell of the hassell law group. Hassell is suing yelp to get them to remove some negative reviews which she claims are lies.


Is yelp responsible for negative reviews 7429976

To understand this issue, you first have to understand how yelp is structured. Reviewers do not work for yelp. They are not experts in the fields that they write reviews on.


Is yelp responsible for negative reviews 7429976

Authenticity is incredibly important for businesses online. Digital marketing is often about creating a personal connection.


Is yelp responsible for negative reviews 7429976

Unfortunately, the price of genuine customer reviews is angry venting. Not everyone’s experience is positive. That isn’t a bad thing! When a business has all 5-star reviews, it comes across as less authentic.


Is yelp responsible for negative reviews 7429976

Where should the line for authenticity be drawn? If someone is simply lying, it is easy to agree their review is meritless. Additionally, there is now an online trend of reviewers intentionally tanking business’ reviews in protest.


Is yelp responsible for negative reviews 7429976

Not every negative review can be discarded as inaccurate, off-topic or overly emotional. Quite the opposite! Often, negative reviews are very helpful for both customers and businesses.


Is yelp responsible for negative reviews 7429976

The hassel law group’s yelp page is currently an excellent example of the streisand effect. The streisand effect is an internet phenomenon where someone attempts to remove or censor a piece of digital information but, in doing so, they cause the information to be publicized more widely.


Is yelp responsible for negative reviews 7429976

Third-party review sites are important but they are not the end all be all. Businesses struggling with how to handle third party review sites like yelp should consider hosting their own reviews. If the hassell law group collected and spotlight reviews on its own website, they would be in more direct control of their online reputation.


This article is originally appeared on http oqrapp com is yelp responsible for negative reviews

This article is originally appeared on - http://oqrapp.com/is-yelp-responsible-for-negative-reviews/


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