Is yelp responsible for negative reviews
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Is Yelp Responsible For Negative Reviews? - PowerPoint PPT Presentation

Yelp, one of the best known online review sites, is no stranger to upset business owners. Founded in 2004, Yelp provides crowd-sourced reviews for local businesses.

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Is Yelp Responsible For Negative Reviews?

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Is Yelp Responsible For Negative Reviews?

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Yelp, one of the best known online review sites, is no stranger to upset business owners. Founded in 2004, yelp provides crowd-sourced reviews for local businesses.This format gained them a large community of yelpers and a reputation as a quick, easy way to research purchasing decisions.

The latest yelp controversy revolves around lawyer dawn hassell of the hassell law group. Hassell is suing yelp to get them to remove some negative reviews which she claims are lies.

To understand this issue, you first have to understand how yelp is structured. Reviewers do not work for yelp. They are not experts in the fields that they write reviews on.

Authenticity is incredibly important for businesses online. Digital marketing is often about creating a personal connection.

Unfortunately, the price of genuine customer reviews is angry venting. Not everyone’s experience is positive. That isn’t a bad thing! When a business has all 5-star reviews, it comes across as less authentic.

Where should the line for authenticity be drawn? If someone is simply lying, it is easy to agree their review is meritless. Additionally, there is now an online trend of reviewers intentionally tanking business’ reviews in protest.

Not every negative review can be discarded as inaccurate, off-topic or overly emotional. Quite the opposite! Often, negative reviews are very helpful for both customers and businesses.

The hassel law group’s yelp page is currently an excellent example of the streisand effect. The streisand effect is an internet phenomenon where someone attempts to remove or censor a piece of digital information but, in doing so, they cause the information to be publicized more widely.

Third-party review sites are important but they are not the end all be all. Businesses struggling with how to handle third party review sites like yelp should consider hosting their own reviews. If the hassell law group collected and spotlight reviews on its own website, they would be in more direct control of their online reputation.

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