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DigitalMarketing-Certification&call:9999623343

The Advanced certification course in Digital Marketing is a specialization course created by BitTarget, that covers everything what today's marketer need to succeed in their respective professions.

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DigitalMarketing-Certification&call:9999623343

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  1. Advanced Certification inDigital Marketing

  2. INTRODUCTION The Advanced certification course in Digital Marketing is a specialization course created by BitTarget, that covers everything what today's marketer need to succeed in their respective professions. Course is an ideal mix of all digital marketing techniques ranging from Site optimization to PPC campaign and strategizing social media campaigns. Course is an apt choice for all fresh or aspiring entrepreneurs, managers, business strategists, management graduates and web designers. Students gain exposure on live project during the training.

  3. OBJECTIVE Our main objective is to train students in sync with what is latest and ethical while devising digital media strategy for their respective clients. Digital marketing is a fast evolving field and to be a winner, one has to be really dynamic both in terms of understanding of their audience and advent of technology. At BitTarget, we train students with the same philosophy, course contents are being delivered on live projects helping students to experience the feel of digital media while learning and applying concepts. Result orientation always remains the key.

  4. Courses Offered 1 Search Engine On-Page Optimization 2 Search Engine Off-Page Optimization 3 Social Media Optimization (SMO) 4 Search Engine Marketing (PPC) 5 Email/ Affiliate/ Mobile Marketing 6 Analytics/ Webmaster tool and Google Panda and Penguin Algorithm

  5. Search Engine On-Page Optimization • Keyword Research with Google Keyword Planner • Competitor analysis • How to Select a Domain Name? • URL Structuring, Image Naming, Image Title and ALT Tags creation, Meta Tags, Description, Robots, Redirection/ Headings Tags, Content is king-Writing for audience and not for SEO, HTML/ XML, Sitemap creation, and Alexa Integration. • Integrating Google Webmaster tool on site, Indexing and crawling pages, Site speed insights.

  6. Search Engine Off-Page Optimization • What are Backlinks? • Why Backlinks are Important? • Difference Between Do-Follow and No-Follow Backlinks • What is Google Page Rank?, How to Increase Page Rank? • Social Bookmarking, Directory Submissions, Article submissions, Submitting for Web 2.0 sites, Press Release submissions • Blog Posting and commenting, Classifieds / Forum Posting, GMB, Business Listing and RSS Feeds etc.

  7. Social Media Optimization (SMO) • Understanding & leveraging value for your business through SMO • Setting up FB Business page and increasing ethical likes, Creating engaging posts/ contests/ culture/ events, Managing insights/ Talk about and reviews from audience • Managing Social Media e.g. LinkedIn, G+, YouTube, Twitter etc, Video / • Photo / Audio Sharing (YT, Vimeo, Flickr, Podcasting) • Measuring ROI • Financial customer satisfaction.

  8. Social Engine Marketing (PPC) • Adwords campaign for your website • Managing My Client Center for Adwords • Creating attractive ads with high quality scores • Landing page creation for better ROI and CPA • Setting up goals and funnels in Adwords Campaign, Strategizing Keywords research for better ROI, Managing CPC & increasing Conversions • Setting up and managing AdSense, FB and Bings ads • Reporting and Case Study

  9. Email/Affiliate/Mobile Marketing • Email content that drives more Conversions • Building and managing an Email list • Driving response with Psychology-based Marketing, Writing Conversion (copywriting & content essentials) • Email Newsletter foundations: A Roadmap for Success • Maximize Email deliverability to drive revenue • Best affiliate sites for monetization, Obtaining/ placing tracking code & getting approved for AP

  10. Analytics/Webmaster tool & Google Algorithms • Setting up Analytics/ Webmaster tool • Applying Analytics/ Webmaster code on site • Applying Data structure/ Highlighter/schema.org on site • Applying Disavow for removing bad spam links • Removing errors on site reported by GWT • Adding/ Managing sites in Google Analytics • Observing traffic trends in GA • Analytics for Ecommerce sites.

  11. Course Outcome By the end of the course, students would be placed in job positions that include. • Internet Marketer • Search Engine Optimization Manager • Social Engine Marketing Manager • Social Media Marketing Manager • Email / Affiliate Marketer • Blogger • Content writer and Developer • Online Product Developer

  12. About BitTarget BitTarget is unarguably the best internet marketing institute around. Our well developed internet marketing department has experienced trainers in respective domains of SEO, SMO and Adwords. BitTarget also conducts guest sessions by inviting industry experts. Our endeavor is to let students take part in real life activities of digital marketing during their course period. With guaranteed Job placement assistance, BitTarget stands out to be the first choice among all internet marketing aspirants.

  13. Say Hello, to us Address: Bittarget Pvt. Ltd. A-88, 3rd Floor, Sector-4, Noida 0120-455-4043 | +1 (980)-224-4583 info@bittarget.in

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