Social Media Optimization is the second level of marketing after SEO. When the techniques of SEO and SMO are efficiently combined then you can get the best results. We help you to become more visible and popularize your services in various social sites like facebook, twitter and youtube.
Search Engine Marketing
Search Engine Marketing is a form of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages(SERPs) through paid Advertising.
You can give advertising on any Search Engine like Google, Yahoo and Bing and all.
We can give advertisement on Google, Yahoo and Bing There are different types of Tools used in Different Search Engine like we can use Google through Google Ad words, Bing Ads and Yahoo Advertising respectively.
Google Ad words is an advertising service by Google for business wanting to display ads on Google and its advertising network.
Ad words is based on PPC and CPC concept.
PPC:-Pay Per Click
CPC:-Cost Per Click
PPC (Pay Per Click)
PPC stands for pay-per-click its paid advisement of internet marketing in which advertisers pay a fee each time one of their ads is clicked. It is totally based on bid adjustment.
WORKING OF PAID SEM
Consumer goes to Google.com and types in a search for “best Apple Laptop under 60000”
Google will yield two main types of Search result.(a)organic result left hand side and (b) sponsored result right hand side(also on the top left sometimes in a yellow shaded box)
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