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The N ew Role of Management Education A Brazilian Experience

1st PRME Latin America Regional Meeting. The N ew Role of Management Education A Brazilian Experience. NORMAN DE PAULA ARRUDA FILHO. Buenos Aires, 6 de dezembro de 2011. The C hallenge How to implement PRME in our strategy and dissiminate the P rinciples to the business community ?.

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The N ew Role of Management Education A Brazilian Experience

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  1. 1st PRME Latin America Regional Meeting The New Role of Management Education A Brazilian Experience NORMAN DE PAULA ARRUDA FILHO Buenos Aires, 6 de dezembrode 2011

  2. The Challenge • Howtoimplement PRME in ourstrategyanddissiminatethe • Principlestothe • business community?

  3. The Implementation • - Strategic Plan Review • Identify the main stakeholders • Comunication as a main tool • Focus on actions that engage more school areas – try to identify allies! • Never miss the “What do we benefit from this initiative” look.

  4. The Dissemination -Coordination of Education Commission on Global Compact Brazilian Committee -International Forum of Education and Sustainability: ISAE/FGV, CLADEA and PRME’s event hosted in Brazil - Several lectures in Brazil and other countries

  5. The Results • 24 new Brazilian PRME formal • Brazilian PRME Network launched with the 3 categories • Academic Institutions • Corporate Universities • Supporting Organisations • Strategic international alliances with other PRME signatories

  6. TINA

  7. 1st PRME Latin America Regional Meeting This is our answer to the future Thank you! NORMAN DE PAULA ARRUDA FILHO norman@isaebrasil.com.br

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